Sensai spotlights global growth ambitions at TFWA fair

Japanese luxury skincare and make-up brand Sensai is returning to the 2026 TFWA World Exhibition under the Kao beauty portfolio, exhibiting alongside fellow prestige brands Molton Brown and Oribe.

At this year’s show, Sensai will unveil Autumn/Winter 2026 innovations, headlined by the brand’s return to the premium hair and scalp care category.

Visitors will also discover the brand’s best-sellers, alongside an early introduction to the evolution of Sensai’s core Saho philosophy for 2027, including new developments around its signature Double Moisturising ritual.

Sensai's premium hair and scalp care range

The return to the premium hair and scalp care category marks an important milestone for Sensai, as it seeks to capitalise on the strong brand equity it has built within skincare and make-up.

“Sensai’s continued momentum reflects the power of our luxury beauty proposition, and the increasing relevance of our unique Japanese philosophy among consumers worldwide,” said EMEA General Manager Julien Noilou.

“This year marks an especially exciting chapter for the brand as we re-enter the premium hair and scalp care category – a natural extension of the Sensai universe – bringing the same commitment to craftsmanship, innovation and exceptional performance that consumers have come to expect from our skincare and make-up portfolio. Combined with our continued development of the Saho ritual and Double Moisturising philosophy, we are creating new opportunities to engage luxury beauty consumers across multiple categories and touchpoints.”

Sensai’s recent initiatives reflect Kao’s continued commitment to the luxury beauty segment and the group’s Global Sharp Top Strategy, which focuses investment on categories where Kao can establish a leading market position through high-value offerings and distinctive market propositions. Together, Sensai, Molton Brown and Oribe strengthen Kao’s position in the luxury beauty sector, and meet growing global demand for elevated, experience-led products.

In EMEA, Sensai has achieved year-to-date growth of +5%, supported by particularly strong performances in key heritage markets including Italy, Germany, Poland and Sweden.

More recently, Sensai has also achieved significant momentum in Turkey, bolstered by the development of strong local partnerships and increased brand visibility.

Across Asia Pacific, Sensai is continuing to expand its footprint following its successful launch in Indonesia, with Thailand joining as the brand’s next strategic entry market.

Building momentum through travel retail

Travel retail remains a key pillar of Sensai’s international growth strategy. Recent openings at Warsaw Chopin Airport, Prague Václav Havel Airport and Milan Malpensa Airport have strengthened the brand’s presence at major European gateways, with an opening planned at Rome Fiumicino Airport by the end of 2026.

“The openings clearly reinforce our commitment to selective, premium distribution across strategically important travel hubs,” Noilou noted.

"As we strengthen our presence in established markets, enter new territories and expand our travel retail footprint, we look forward to sharing our latest innovations and future vision with our valued business partners in Cannes."

Travel retail trade prepares to meet at TFWA fair

Loewe and Crocs are among the exciting new exhibitors at this year’s TFWA World Exhibition & Conference 2026, which will bring together the travel retail industry from September 27 to October 1 at the Palais des Festivals in Cannes.

The exhibition will showcase many of the world's leading travel retail brands spanning cosmetics, fragrances, fashion, food, tobacco, wines and spirits, including Campari, Bulgari, Clarins Group, Chanel, Ferrero and Longchamp. Among the brands making their debut in Cannes are Crocs, Loewe, Domaines Barons de Rothschild Lafite, Eau Thermale Avène, Bioderma, Anua, Molinari, Atyab Al Marshoud and A L'Olivier.

Conference line-up

Kicking off the event, the TFWA World Conference takes place on Monday 28 September under the theme Shaping the World of Travel Retail. TFWA President Sarah Branquinho will open the conference with her state of the industry address; she will be joined by David McWilliams, Gilles Roucolle and Charles Duhigg to share their perspectives on the forces underpinning the industry. The conference will be moderated by Stephen Sackur. 

A workshop programme will bring together leading experts to examine the trends, challenges and opportunities. On Tuesday 29 September, Pierre-Alexandre Koch and Denise van Wijk of Oliver Wyman will present findings from an exclusive TFWA study on opportunities for customer growth, while Marina Giuliano of Amadeus will explore the forces reshaping global mobility and where the next wave of travel demand could emerge.

On Wednesday 30 September, Anna Marchesini of m1nd-set will examine changing traveller behaviours and opportunities for growth in fashion, followed by Victor Dijon and Alex Liu of Kearney, who will present findings from an exclusive TFWA study on how AI can turn consumer data into growth.

TFWA Start up Day is back on Thursday 1 October 2026. Alongside TFWA’s partner, Mondelez International World Travel Retail, solutions and services companies such as Altavia Travel Retail, blynk, CXG, DWS, Illuminete x Trinax and Voiceback Analytics will present their innovations.

Purpose-driven initiatives

Alongside its business programme, TFWA is reinforcing its commitment to social impact through two purpose-driven initiatives. Delegates will be invited to support The Moodie Davitt Report’s #KickCancerThon, a fundraising campaign for cancer research and awareness inspired by the late Sinead Moodie, by cycling on stationary bikes installed in front of the Palais des Festivals. Collectively generated kilometres cycled will convert to financial contributions from TFWA to the cancer research programme at London’s Royal Marsden Hospital.

Additionally, the Yes We Cannes! Handisport initiative will promote inclusion and accessibility through adaptive sports activities.

Qatar Duty Free returns as the main partner of the TFWA Lounge networking space. Brand partners, including Haribo, Heineken, Lakrids by Bülow, Liviko Crafter’s, Pernod Ricard Global Travel Retail (presenting its Drink More Water campaign), Pringles, Santa Margherita, Seeberger, Storck, Walker’s Shortbread and Wonderful Pistachios, will also contribute to the Lounge experience.

MCM unveils mischievous Cozy Cat fragrance

MCM has added a new line to its growing animal-themed fragrance collection.

MCM Cozy Cat Eau de Parfum

“Mischievous and magnetic, Cozy Cat captures the untamed spirit of curiosity with notes of violet, peach, sandalwood and vanilla,” the German luxury brand said.

The unisex Eau de Parfum is presented in a 100ml bottle with a three-dimensional sculpture of the cat character on top.

The woody floral fragrance features top notes of violet leaves, wildberry, peach and black rose, with middle notes of suede, benzoin and ambrette, and base notes of sandalwood, tonka bean, cedarwood, labdanum, musk and vanilla bean.

The new Cozy Cat fragrance joins Charming Pup, Darling Doxie, Mighty Bear and Jolly Rabbit.

MCM marks its half-century with little luxuries

German brand MCM is continuing to celebrate its 50th anniversary with additions to its fragrance line and luxury collectibles.

Described as “an avant-garde collaboration between two Munich institutions”, the MCM 50th Anniversary Diamond Cup is a limited-edition piece handmade by the master artisans of Porzellan-Manufaktur Nymphenburg in Munich.

MCM x Nymphenburg 50th Anniversary Diamond Cup

Rooted in Munich craftsmanship, the handcrafted porcelain cup has clean Bauhaus lines and is finished with a signature Visetos sleeve.

Since its founding in 1747 as the official factory of the Bavarian royal family, Nymphenburg has preserved the high art of porcelain through traditional techniques cultivated over generations.

In collaboration with @nowness, a film directed by Felipe Sanguinetti called Formed from Heritage reveals the quiet intensity behind this process – “a study of craft, time and the human touch that defines true luxury”, MCM said.

MCM Cosmic Star fragrance

In other news, Cosmic Star Eau de Parfum (75ml) is the latest addition to the MCM fragrance universe, presented in a White Stark Backpack glass bottle with gold-tone hardware.

“Cosmic Star transports your senses on an intergalactic journey through juicy pear, sweet florals and velvety vanilla,” said the company.

The women’s gourmand floral fragrance contains top notes of pear, muguet (lily of the valley) and coconut water. The heart is powered by the fresh florals of white iris, freesia and gardenia, while the base notes are vanilla, white chocolate and oakmoss.

Finally, in retail news, the new MCM Lifestyle Store has opened in Bangkok, bridging cafe culture and clean, Bauhaus-inspired design. The space is located on the ground floor of the EmQuartier shopping mall.

Molton Brown unveils Tea Ceremony campaign

UK fragrance house Molton Brown has held an experiential collaboration in partnership with travel retailer Avolta at London Heathrow Terminal 3 to support the launch of its new Tea Ceremony fragrance in travel retail.

Running from 3-30 March, the activation was designed to bring the new scent collection to life through storytelling and multi-sensory touchpoints. Conceived as a tranquil interlude within the busy airport terminal, the space reflected the sense of inner calm that sits at the heart of the fragrance story.

The pop-up invited travellers to discover the new Tea Ceremony fragrance through relaxing hand and arm massages, alongside a complimentary Tea Ritual – a branded takeaway tea bag paired with a fragrance sample from the new range.

Adding a memorable, shareable touch in the lead-up to Mother’s Day on 15 March, a live illustrator was present on selected peak travel days, offering bespoke fingerprint gift tag personalisation.

Members of the Club Avolta loyalty programme were eligible to receive an exclusive loose-leaf tea strainer with qualifying purchases.

To maximise launch visibility, Molton Brown implemented a large-scale wall takeover across Heathrow Terminals 2, 3, 4 and 5.

Luxe Pack Monaco packs a punch in 2025

Luxe Pack Monaco, the leading event for creative luxury packaging, underwent a transformation this year with 450 exhibitors in the newly expanded Grimaldi Forum venue.

Held from 29 September to 1 October 2025, Luxe Pack introduced two major features: The Portal and The Col’Lab.

Luxe Pack Monaco

In response to the rapid transformation of the industry, The Portal was a new space dedicated to packaging innovation, highlighting disruptive and responsible solutions. This immersive space was structured around four main areas:

Eco-innovation: biomaterials, sustainability, recycling, circular economy;

Smart packaging: connectivity, traceability, blockchain, IoT, cybersecurity;

Artificial Intelligence: generative AI, data intelligence;

Design and experience: UX/UI, augmented reality, 3D visualisation, 3D printing.

Described as a new space for dialogue, The Col’Lab brought together consortiums, collectives and associations committed to the sustainable transformation of packaging and luxury.

The Col’Lab hosted presentations of initiatives and collective projects; meetings with players such as SPICE, RESET, EcoBeautyScore, Circul’R, B Beauty and the Green Impact Index; and conferences.

This year's event unified the Luxe Formulation (formulation and full-service) and Luxe Home (scented accessories) sectors in the same hall. This regrouping reflects the convergence of sensory worlds – cosmetics and home fragrances – and responds to growing consumer demand for comprehensive, multisensory experiences.

Committed initiatives

The Luxe Pack in Green exhibition celebrated its 14th edition with a stronger focus on eco-design. Two categories were highlighted: best packaging solutions and most impactful CSR initiatives.

La Fabrique Singulière was an immersion into artisanal know-how serving luxury and brand storytelling.

The Make a Mark initiative brought together packaging design agencies around sustainability and creativity, with Estal, Avery Dennison and Leonhard Kurz.

The Formes de Luxe exhibition of the finalists of the Formes de Luxe Awards showcased major packaging innovations.

And on the occasion of the Year of the Sea, Besign returned to Luxe Pack Monaco. Students from the international school of sustainable design presented “Ocean Contest: How can brands take action for ocean protection?”, an initiative that questioned the role of brands in ocean preservation.

Meanwhile, the future-focused conference programme explored AI, simulation and digital twins; augmented supply chain; eco-design and the desire for luxury; new aesthetics in China; global regulatory mapping; Middle Eastern consumers; and redefining the emotional value of luxury.

Among the renowned speakers were LVMH Recherche, Chanel, Christian Dior Parfums, La Prairie, Pernod Ricard, Moët Hennessy, La Rosée, L’Occitane and Groupe Yves Rocher.

Sterling Perfumes brings fun to Cannes show

Sterling Perfumes has introduced its fun take on fragrances at the TFWA World Exhibition, featuring exclusive launches and line extensions.

The star product launch is Island Breeze, the latest addition to the UAE-based fragrance specialist’s flagship ARMAF brand. 

Island Breeze takes inspiration from summer vibes and a welcome island breeze, with notes of Pink Peach, Rose, Vanilla and Floral Musk.

ARMAF is known for its sleek packaging and commitment to accessible luxury, and this new fragrance is presented in a striking bottle with details of a chic milkshake garnished with a cherry. The fragrance was revealed officially on 29 September.

Island Breeze’s debut follows last year’s successful launch – also at the TFWA fair – of ARMAF Delights’ Yum Yum and Island Bliss fragrances for women.

Fun and new: Sterling Perfumes' Dubai Chocolat fragrance

Sterling Group Chairman and CEO Dr Ali Asgar Fakhruddin said: “After a phenomenal response to our product launches in 2024, we now have Island Breeze ready to take on the world. This exciting new fragrance underscores ARMAF’S place in the international fragrance scene.”

Another first for Sterling (outside the US market) is the new Odyssey line-up which includes popular gourmand trendsetters – Marshmallow, Black Forest, Toffee Coffee, Ba Ha Mas and Go Mango. 

Influencer engagement

Sterling is expecting significant KOL engagement in its new on-stand Creator’s Lounge with a number of Master Perfumer sessions planned from Arturetto Landi, among others. 

Hamidi, with its ornamental oil collections and innovative non-alcoholic fragrance range, is featured on the exhibition stand, along with Risala, which offers a modern take on haute parfumerie with its playful, sharp twists on novel fragrance concepts. Other brands such as Just Jack, Jenny Glow, Flavia and Artistic Perfumery are on display in Cannes.

Sterling Perfumes Managing Director Hamza Fakhruddin said: “Sterling continues to live up to its name, shining and standing out in the fragrance sector through its ability to offer accessible luxury whilst combining heritage with innovation.

“Our new experiential stand is a milestone for Sterling. The Creator’s Lounge and Master Perfumer sessions will bring visitors closer to the art of fragrance-making, creating moments of discovery and interaction that reflect our brand philosophy. It’s not just about seeing the products – it’s about experiencing the creativity and passion behind them.”

He noted the strength of Sterling’s business in the Middle East and Asian markets. “Sterling has expanded its presence in multiple locations across Abu Dhabi, Dubai, Bahrain, Egypt, Saudi Arabia, Singapore and India with a wide variety of brand penetrations. 

“We are seeing great interest from multiple operators who recognise our agility and our trend-setting capabilities. Importantly, we are always open to doing something fun and new."

Heinemann supercharges cruise retail presence

Heinemann Americas has launched a bold new cruise retail concept onboard Royal Caribbean’s Star of the Seas, delivering first-at-sea exclusives and redefining immersive shopping at sea.

With 10 retail venues onboard, the vessel features exclusive Royal Caribbean logo merchandise, fine watches and fashion jewellery, fragrances and cosmetics, as well as vintage luxury leather goods and timepieces. A standout highlight is a collection of prestige and rare spirits, crafted to surprise and captivate connoisseurs.

The beauty offer onboard Star of the Seas

The new retail offer builds on the success of Icon of the Seas, with a focus on curated exclusivity, elevated design and category innovation across four distinct store formats.

The liquor experience onboard Star of the Seas introduces several first-at-sea features, including personalised backwalls for Macallan, Hennessy and Patrón, a dedicated Johnnie Walker gondola, and a limited-edition Louis XIII monogrammed box hand-decorated exclusively for the ship, with only 30 pieces available globally. Among the rare offerings is a bottle of Loch Lomond 50yo, one of just 100 worldwide, retailing at $34,999. The store also debuts multiple exclusive barrel programmes, such as Angel's Envy – selected by Heinemann’s team as a first-at-sea – and the rare O.F.C Bourbon 1985.

Luxury timepieces are available in branded shop-in-shop formats from Cartier, Hublot, Breitling, TAG Heuer, Longines, Rado and Norquain, a new brand for Heinemann. Swiss Crown complements the offer with a curated selection of pre-owned Rolex watches.

Cartier's shop-in-shop onboard Star of the Seas

Meanwhile, the logo merchandise store presents a new collection designed exclusively for Star of the Seas, featuring fashion-forward apparel, collectibles and a children’s line. The Vineyard Vines x Royal Caribbean co-branded range – introduced on Icon and Utopia – returns with a refreshed capsule, adding a familiar and updated touch to the retail experience.

“With Star of the Seas, we continue our mission to elevate cruise retail through storytelling, exclusivity and unforgettable experiences,” said Nicolas Hoeborn, CEO of Heinemann Americas. “This launch is a testament to our strong partnership with Royal Caribbean and our shared vision for the future of travel retail.”

The Collection store offers second-hand Louis Vuitton merchandise

Together with Icon of the Seas, Star of the Seas ranks among the largest cruise ships in the world, measuring 365 metres in length and accommodating up to 5,610 guests and 2,850 crew members. It is the sixth Royal Caribbean vessel to feature Heinemann’s retail offer, following Utopia of the Seas, Icon of the Seas, Wonder of the Seas, Odyssey of the Seas and Independence of the Seas.

Molton Brown launches artistic summer campaign

UK fragrance house Molton Brown has introduced a series of high-impact installations in travel retail doors, in partnership with Avolta-owned World Duty Free, as part of its Summer 2025 campaign to support its best-selling Mesmerising Oudh Accord & Gold fragrance.

Timed to coincide with the peak summer travelling season, the eye-catching Must Have Tables are live at London Heathrow Terminal 2 and T5, and at London Stansted, from 5 August until 3 September.

Molton Brown's best-selling Mesmerising Oudh Accord & Gold collection

The Mesmerising Oudh Accord & Gold collection includes Eau de Parfum, Bath & Shower Gel, Body Lotion, Fine Liquid Hand Wash, Hand Lotion, Candles, Aroma Reeds and Aroma Reed Refills.

A curated selection is being highlighted on the Must Have Tables, which feature a QR code customers can scan to discover more. The information is available in English, French and German. Travellers who spend £120 will receive a 7.5ml Travel Eau de Parfum gwp.

Brand storytelling through Artists of Note

Introduced in 2015, Mesmerising Oudh Accord & Gold was Molton Brown’s most successful fragrance in 2024. Composed by Senior Perfumer Sylvie Fischer, its winning formula takes wearers seamlessly from day to night, thanks to its signature note of olibanum resin.

Mesmerising Oudh Accord & Gold is the latest addition to Molton Brown’s pioneering Artists of Note series, which invites creatives to reimagine the brand’s fragrances through their unique media, to express the sensorial power of scent.

For Mesmerising Oudh Accord & Gold, Molton Brown chose London-based multi-disciplinary artist Karimah Hassan. Her distinctive “paint out loud” approach sees her express the scent in a painting and poem called The Golden Bridge.

“This natural meeting of perfumery and artistry is a true reflection of Molton Brown’s dedication to craftsmanship and the emotional connection we forge with scent,” the company said.

Drawing from her rich Welsh, Yemeni and Bangladeshi background, along with her strong identity as a Londoner, Hassan creates large-scale paintings and installations alive with legacy, memory and heritage. Collaborating with brands such as Burberry, and with exhibitions in Selfridges and The Rosewood, she is inspired by the fresh, raw energy of the city and its wave of painters, writers, designers and musicians moving as one.

Molton Brown's Must Have Table in travel retail

"I strive for radiance"

With The Golden Bridge, Hassan uses her multi-faceted practice to depict the “alchemy of turning scent into ceremony”.

“I strive for radiance through my painting and poetry,” Hassan noted. “I work with layers of colour, of story, of emotion.” Of the fragrance, she declared: “It makes me feel like a goddess – like I’m charging forward on a chariot.”

Much like how the scent unfurls note by note, Hassan’s artwork demands a second look to uncover its hidden intricacies. Captured in a diptych – one single composition across two connected portraits – the expressive layers of golds, rich ambers and burnt reds perfectly merge with unexpected textures to display a heady, dreamlike oasis.

“As one of our enduring best-sellers, Mesmerising Oudh Accord & Gold is a key priority for us in the travel retail channel, and we have a number of exciting initiatives planned for this strategic focus,” said Molton Brown Key Account Manager Global Travel Retail Rohanne Collis. “This summer’s Must Have Tables offer a strong platform to build on this fragrance’s momentum, while also celebrating its latest evolution as part of our Artists of Note series."

TFWA welcomes top brands to Cannes fair

Tax Free World Association (TFWA) is welcoming leading brands such as Hermès, Giorgio Armani, Coach, Zegna, Bally and Ralph Lauren to the 2025 TFWA World Exhibition & Conference.

This year’s fair takes place from 28 September to 2 October 2025 at the Palais des Festivals in Cannes.

Familiar names in luggage and leather goods such as Bally, Bric’s, Tumi, Samsonite and Delsey have also confirmed their participation in this year’s edition.

Powerhouses including Lacoste, Longchamp, Paul & Shark and Victorinox will have a bigger presence this year, while making a welcome return will be Furla, Napapijri and Coach, joining regular exhibitors Lancel, Coccinelle and Le Tanneur. A strong presence is also expected from leading eyewear groups including EssilorLuxottica, Safilo, Thélios, Marcolin and De Rigo.

The 2025 edition will also see a significant upswing in the number of brands showing at the Harbour Village with 30 official boats confirmed, up from 19 last year. For the first time, the Harbour Village will be fully integrated within the exhibition.

Top travel retailers including Avolta, Lagardère, Gebr Heinemann, 3Sixty, Dubai Duty Free and Qatar Duty Free have confirmed large delegations, while major international airports, airlines and cruise operators will also be attending.

Delegates will hear from high-calibre speakers during the TFWA Conference on Monday, 29 September. Two workshops, World in Flux: Travel Retail Amid Today’s Geopolitical Realities and Next Horizon: Charting the Future of Travel Retail, will take place on Tuesday and Wednesday.

Innovation on show

The new Innovation Square will host the two workshops in addition to private evening events. TFWA’s ONE2ONE meeting service will provide opportunities for exhibiting brands, key buyers, airports and trade agents to focus on business. The exhibition halls will be open from Monday afternoon through to Thursday.

Registration remains open until the first week of September.

TFWA President Philippe Margueritte said: “It’s gratifying to see that so many of global travel retail’s most prestigious brands are planning to join us once again in Cannes for what is undoubtedly one of the most important events in our calendar. We look forward to welcoming these high-profile established names plus new game-changing tastemaker brands to TFWA World Exhibition & Conference in September."

Furry friends inspire new MCM fragrances

MCM has introduced the MCM Fragrance Collection – a whimsical array of scents inspired by the iconic animal characters of the Munich brand.

The new collection, manufactured in Italy by Inter Parfums, “delivers a unique olfactory experience, capturing the essence of you through the guise of your favourite furry companions”, the company said.

MCM Fragrance Collection - Jolly Rabbit 100ml Eau de Parfum

The fragrances were created to embody the Maverick mindset, with each scent tailored for distinct attitudes, such as bravery, boldness, mischievousness and joyfulness.

The olfactory experiences comprise the woody florals of Mighty Bear, the citrus scents of Jolly Rabbit, the bergamot notes of Charming Pup and the spicy nuttiness of the Darling Doxie dog character.

The fragrances ($150 for 100ml Eau de Parfum) come in logo-engraved glass bottles, with the corresponding ornamental figure on top.

In separate news, MCM has created a digital store in the Caliverse, a community-driven metaverse platform.

MCM Virtual Haus in the Caliverse

Unveiled at the CES 2025 show in Las Vegas, the MCM Virtual Haus immersive space lets you create and customise your own avatar, style yourself with signature MCM pieces, and get online MCM purchases delivered straight to your door.

The Caliverse is a next-generation metaverse platform based in Seoul, South Korea, combining gaming, social and shopping elements with high-quality hyper-real graphics.

MCM blends fragrance and jewellery in new creation

MCM has launched a limited-edition, ultra-luxury Swarovski crystal fragrance retailing at $1,800 for a 50ml bottle.

Dubbed “a beautiful blending of fragrance and jewellery”, the Collector’s Edition version of its award-winning fragrance launches with an updated Stark Backpack-shaped bottle design embellished with around 1,100 Swarovski crystals.

With only 150 bottles released globally, each crystal was carefully applied to the bottle by hand. The unisex fragrance comes with a bespoke travel case inspired by the iconic Ottomar Travel Case, in an exclusive Berlin Gold hue.

MCM Collector's Edition Eau de Parfum fragrance with Swarovski crystals

The MCM Eau de Parfum juice has been reimagined into a luxurious Parfum concentration. The long-lasting, floral woody fragrance is infused with “hyper-real” raspberry, jasmine and woody notes of Ambrox Super.

The juice is sustainably sourced and formulated using green chemistry principles with more than 77% biodegradable ingredients and 87% vegan formula.

Over 50% of its sustainably sourced Naturals Together ingredients contribute to the positive social impact on local communities around the globe, MCM said.

The one-size MCM Collector’s Edition Eau de Parfum with Swarovski crystals is available in MCM boutiques, online and at selected retailers.

MCM sparkles with new Diamond fragrance

German luxury fashion house MCM has expanded its fragrance range with a new unisex line called MCM Diamond.

Dubbed “bold, luxurious and captivating”, the fragrance has notes of Italian cappuccino, lavender and sandalwood. The perfumer was Frank Voelkl of Firmenich.

Diamond, which was developed by MCM’s fragrance licensee Inter Parfums, is presented in a black and gold Stark backpack bottle with the brand’s signature Visetos motif.

MCM Diamond 75ml eau de parfum

In other news, MCM’s Wearable Casa exhibition is on the move.

Following its success at the Salone del Mobile furniture fair in Milan, visitors to the MCM HAUS flagship store in Seoul can explore the collection as part of Frieze Week until 6 October.

MCM invited a few friends of the HAUS to the Seoul launch, including Young Hoon, Noor Stars, Mew Suppasit, Jeon So-Yeon, Caelan Moriarty, Yoghurt Nattasha, Jeon Chang-Ha, Kim Hye-Yoon, My Q and Chailee Son.

Wearable Casa blends MCM codes and materials into transformable objects and furniture, from a modular daybed and armchair to a convertible lantern and gilet, without forgetting multifunctional global Space Cabinets and a pet carrier.

The range is designed by Atelier Biagetti, curated by Maria Cristina Didero and organised by SUUM Project.

TFWA reveals more Cannes fair details

Leading retailers, landlords and distributors have confirmed their attendance at TFWA World Exhibition, held from 29 September to 3 October 2024, including international operators Avolta, Gebr Heinemann, Lagardère Travel Retail, CDFG, Dubai Duty Free, DFA and DFS.

International airports, airlines and cruise lines have also registered delegates at an early stage this year, while brand regional distributors such as Bluebell, Luxasia, Overseas Distribution, Eternal and Beauté Luxe Duty Free have confirmed they will send substantial delegations to Cannes.

Among this year’s suppliers are L’Oréal, LVMH Beauty and Estée Lauder in fragrances and cosmetics; Diageo, Pernod Ricard and Suntory Global Spirits in wine and spirits; and Hermès, Giorgio Armani and Zegna in fashion.

Other big names include EssilorLuxottica, Safilo and Thélios in the eyewear category; Swarovski and Thomas Sabo in jewellery; and Ferrero, Mars, Nestlé, Kusmi Tea and Fauchon in confectionery and fine food.

This year will also see the return of Philip Morris International after an absence.

During the conference on Monday starting at 09:00, and a workshop session entitled Reimagining Travel Retail which will run on Tuesday from 08:00, delegates will hear from a high calibre range of speakers. The exhibition halls will be open from Monday afternoon to Thursday.

The inspiring TFWA i.lab will offer exhibition visitors the opportunity to explore fresh ways to engage the travelling consumer, while the TFWA ONE2ONE meeting service will provide plenty of opportunity for exhibiting brands, key buyers, airports and trade agents to focus on the serious business of the week, TFWA said.

The networking programme will begin with a pétanque tournament on Sunday morning, sponsored by Haribo and Bloom Dead Sea Life.

Also on Sunday, a blind football and wheelchair rugby tournament will be organised by Stade Toulousain Wheelchair Rugby Association and m1nd-set.

This will be followed by the Nuit Blanche opening cocktail party held at the Carlton Beach from 19:00. The dress code is smart-casual with "a touch of white", TFWA said. Access to all networking events is complimentary for badge holders.

The TFWA Lounge will return with both after-work and night-time sessions taking place on Monday and Tuesday between 18:30-21:00 and 22:00-01:00.

A highlight of the week will be the Starry Night closing party to mark TFWA’s 40th anniversary, which will take place on Wednesday evening from 20:00-02:00. Attendees are invited to dress in their glamorous best with "a dash of gold".

TFWA thanked all sponsors of this year’s event, including the main partner of the TFWA Lounge, Qatar Duty Free, TFWA Lounge sponsor Mondelēz International, and product distribution sponsors Santa Margherita, Heineken, Crafter’s, Duty Free Global, Nemiroff Vodka, Perfetti Van Melle, Wonderful Pistachios and Seeberger.

TFWA President Erik Juul-Mortensen said: “In my final year as President, the delight of hosting such an inspiring event has not faded. I, like many others across the industry I’m sure, am very much looking forward to meeting with colleagues as we mark TFWA’s 40th anniversary.”

To see the full event programme, see: https://www.tfwa.com/programme/tfwa-world-exhibition-and-conference/2024.

Ciao! MCM opens pop-up at 10 Corso Como

German luxury brand MCM has opened a pop-up shop in 10 Corso Como, the Milanese concept store founded by Carla Sozzani. The space, which is trading until 31 July, presents the brand's latest collections and the recent collaboration with DJ Honey Dijon.

The pop-up is MCM's first physical retail space in the Milan area. It will present the latest collections designed by creative director Katie Chung, as well as the recent lines launched by the brand, Himmel, Lauretos and Diamond, consisting of accessories, sunglasses and clothing, as well as the classic Visetos range.

In its latest collaboration collection, the American DJ Honey Dijon has reinterpreted the codes of the brand through her vision.

The Milan opening forms part of the German brand’s retail expansion strategy in Europe. MCM has 584 stores in 43 countries with an annual turnover of around €800 million, according to MF Fashion.

In other news, MCM has launched its latest fragrance, MCM Crush, with Interparfums, and for Summer 2024, the brand has introduced the Munich Blue Regatta Capsule Collection, designed for “beach days and beyond”, the brand says.

A Rolex retailtainment experience on the seas

German duty-free operator Gebr Heinemann, through its 100% subsidiary Heinemann Americas Inc, has debuted 14 retail venues onboard Royal Caribbean International’s new ship Icon of the Seas. In a significant development, the shopping experience spans pre-loved luxury goods from leading brands Rolex and Hermès.

The stores offer an exclusive selection of Royal Caribbean branded logo merchandise, in addition to fine watches, fine and fashion jewellery, spirits, perfumes and cosmetics, and vintage luxury leather goods and watches.

Prestigious brands include Chanel in the beauty category, while Cartier and Hublot watches are being offered in a multi-brand store. This store also includes certified pre-owned Rolex. Notably, the first-at-sea Omega boutique has been introduced.

The Royal Promenade onboard Icon of the Seas

Brands new to the cruise channel include Sunday Riley, Bond No.9, Parfums de Marly, Kylie Cosmetics, Supergoop, Sol de Janeiro and Casamigos. A store offers certified pre-owned luxury handbags with exclusive models from Hermès, Louis Vuitton and others, as well as watches. Here, guests can purchase unique and rare products. The selection features a co-branded collection with US clothing label Vineyard Vines and an Icon of the Seas-exclusive Woodford Reserve whiskey.

Strategically positioned throughout the ship, the stores are found in key areas like the vibrant Royal Promenade, the picturesque Central Park and the family-friendly Surfside. These retail spaces provide guests with immersive retailtainment experiences, according to Gebr Heinemann. A team of 35 are on hand to help.

Nicolas Hoeborn, Managing Director of Heinemann Americas Inc, enthused: “We are thrilled to be able to equip this stunning ship with such a diverse and exceptional retail offering. Guests can expect a spectacular assortment and unforgettable shopping experience aboard Icon of the Seas.”

Discussing pre-owned luxury products, Hoeborn added: "Our certified pre-owned products offer luxury brands at affordable prices, great quality, variety and availability. Pre-owned luxury also makes a lot of sense from a sustainability perspective, as these products contribute to the careful use of resources."

The Central Park fine watch stores onboard Icon of the Seas

Icon of the Seas set sail on its maiden voyage from Miami to the Caribbean in January. The ship is 365 metres long and can accommodate 5,610 guests and 2,850 crew members. As a result of a 2019 tender, this is the fourth Royal Caribbean ship awarded to the travel retailer, which also operates on Wonder of the Seas, Odyssey of the Seas and Independence of the Seas.

As a result of the successful partnership that began in 2019, Icon of the Seas is the third new-build launched by Heinemann Americas since the pandemic.

“This achievement firmly cements the travel retailer’s standing as the leading expert for new-builds within the industry,” the company said.

MCM shows fragrance strength with ONYX

MCM has introduced MCM ONYX Eau de Parfum, the first men’s fragrance from the German luxury brand, produced in partnership with Interparfums.

Synonymous with the powerful gemstone, MCM ONYX is said to inspire energy, empowerment and strength. The futuristic woody fougère scent is born from the clash between luxury craftsmanship and new-tech perfumery, the company said.

Inspired by the brand’s signature Stark backpack, MCM ONYX reimagines MCM’s original award-winning fragrance bottle design in a modern, yet refined colourway, wrapped in black Visetos paired with metallic grey accents.

MCM ONYX men's fragrance

Sabine Brunner, President of MCM, said: “This design is at heart of MCM DNA, epitomising the free spirit of travel. We are excited about this new fragrance that takes our tribe of 21st century digital nomads on a transcending journey from ingredient to sentiment, fragrance to feeling and note to emotion."

Top notes are ginger, pink pepper and grapefruit, while the middle notes consist of Lavender Naturals Together, basil and violet leaf. The woody base notes of Vetiver Naturals Together, Clearwood and tonka leave a trail of warmth contrasted with an added long-lasting minerality.

Senior Perfumer Clément Gavarry of Firmenich, who created the fragrance, said: “When I was working on MCM ONYX, I wanted to ensure it captured the essence of freedom in a fresh and modern way. The scent’s effervescent notes of spices and ginger, along with fresh lavender and warm woods encapsulate the feeling of being unstoppable.”

Described as a responsible creation, MCM ONYX’s vegan formula is made of over 79% biodegradable ingredients and over 89% of its ingredients are created using green chemistry principles – both key for a more sustainable fragrance future. Over 72% of its sustainably sourced Naturals Together ingredients make a positive social impact on local communities all over the world, according to MCM.

MCM ONYX is available in 30ml, 50ml and 75ml sizes.

MCM puts K-pop fun into Frieze Seoul

German luxury fashion house MCM introduced a hybrid art fashion space in its flagship store during Frieze Seoul, attracting K-pop stars to the global art fair’s inaugural event in the South Korean capital, which took place from September 2-5.

The multi-artist exhibition at MCM’s five-storey MCM HAUS in Cheongdam, Seoul, combines culture, art and fashion. It kicked off on August 31.

Featuring MCM’s most iconic collections, the store has been transformed into an art space. The top floor features a group exhibition of internationally established artists. In addition, leading Korean artist JungHwa Choi set up an art installation inside the store, integrating MCM’s Fall/Winter 2022 collection into his artwork.

MCM's CVO Sung-Joo Kim with Thai actress Taew and Korean actor Yoon Park

After its successful premiere at the end of April during Gallery Weekend Berlin in Germany, the pop-art collaboration between MCM and the renowned German artist Johannes Wohnseifer continues its journey and is one of the highlights being showcased at MCM HAUS in Seoul.

The DJ trunk case has not only been designed as a hybrid, with classical elegance on the exterior and futurism on the interior, but Wohnseifer has also selected different media to fill it with life.

In addition to a collection of pieces from MCM's rich art and fashion heritage, it contains works and influences that equally appeal to collectors of his art and MCM's customers. They include an unreleased track by DJ duo and friends of the artist, Schaeben & Voss, a unique aluminium painting, a Diasec print limited edition of a photographic collage and a leather toy giraffe – all designed by the German artist.

MCM’s Chairperson and Chief Visionary Officer Sung-Joo Kim hosted a party to celebrate the opening of Frieze Seoul on September 2, welcoming creators, artists, celebrities and press. Further events were staged at the flagship store during the week, including a party in collaboration with Soho House and a VIP dinner. The special exhibition will be held at MCM Haus until September 30.

MCM's CVO Sung-Joo Kim with K-pop idol Yuju (right) and Korean rapper Reddy

About Johannes Wohnseifer

Johannes Wohnseifer (born in 1967 in Cologne) lives and works in Cologne and Erfstadt, Germany. The artist works in an array of media, including collage, painting and photography, as well as sculptures and installations. In his exploration of the icons of popular culture, he references the history of art and design and analyses everyday life as defined by the mass media. His works often feature invented logos and subversive messages that borrow from corporate branding, loaded cultural symbols, and political propaganda. He uses items of consumption and prestige, such as sneakers and cars, as a mirror of history, particularly referencing his own coming of age.

As a collector of images that he discovers in advertising, books and Instagram, Wohnseifer combines historical events with pop culture, questioning the boundaries between intellectual ambition and entertainment. Wohnseifer’s art is represented in renowned private and public collections such as those of Christian Boros, Harald Falckenberg, Susan and Michael Hort, Charles Saatchi and Julia Stoschek.

About MCM (Modern Creation München)

MCM is a luxury lifestyle and fashion house founded in 1976 in Munich (München) with an attitude defined by the cultural zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting-edge techniques. Through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centres on revolutionising classic design with futuristic materials. Appealing to the global nomad generation – dreamers, creatives and digital natives – MCM’s millennial, Gen Z and Generation X audience is genderless, ageless, empowered and unconstrained by rules. 

MCM is distributed online and in 650 stores worldwide in key cities such as Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul and Tokyo, and across the Middle East. Visit www.mcmworldwide.com