MCM has introduced MCM ONYX Eau de Parfum, the first men’s fragrance from the German luxury brand, produced in partnership with Interparfums.
Synonymous with the powerful gemstone, MCM ONYX is said to inspire energy, empowerment and strength. The futuristic woody fougère scent is born from the clash between luxury craftsmanship and new-tech perfumery, the company said.
Inspired by the brand’s signature Stark backpack, MCM ONYX reimagines MCM’s original award-winning fragrance bottle design in a modern, yet refined colourway, wrapped in black Visetos paired with metallic grey accents.
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| MCM ONYX men's fragrance |
Sabine Brunner, President of MCM, said: “This design is at heart of MCM DNA, epitomising the free spirit of travel. We are excited about this new fragrance that takes our tribe of 21st century digital nomads on a transcending journey from ingredient to sentiment, fragrance to feeling and note to emotion."
Top notes are ginger, pink pepper and grapefruit, while the middle notes consist of Lavender Naturals Together, basil and violet leaf. The woody base notes of Vetiver Naturals Together, Clearwood and tonka leave a trail of warmth contrasted with an added long-lasting minerality.
Senior Perfumer Clément Gavarry of Firmenich, who created the fragrance, said: “When I was working on MCM ONYX, I wanted to ensure it captured the essence of freedom in a fresh and modern way. The scent’s effervescent notes of spices and ginger, along with fresh lavender and warm woods encapsulate the feeling of being unstoppable.”
Described as a responsible creation, MCM ONYX’s vegan formula is made of over 79% biodegradable ingredients and over 89% of its ingredients are created using green chemistry principles – both key for a more sustainable fragrance future. Over 72% of its sustainably sourced Naturals Together ingredients make a positive social impact on local communities all over the world, according to MCM.
MCM ONYX is available in 30ml, 50ml and 75ml sizes.
