MCM fuses fashion, energy and music with DJ Khaled

German luxury brand MCM has launched a vibrant collaboration with American DJ and rapper DJ Khaled, featuring a capsule collection powered by music, culture and craftsmanship.

The MCM x DJ Khaled x We The Best drop brings craftsmanship and Khaled’s signature Miami energy into one standout collection, “where music sets the tone and personality does the rest”.

Miami vibes: MCM x DJ Khaled x We The Best campaign

Celebrating MCM’s 50th anniversary, MCM x DJ Khaled x We The Best fuses music, culture, movement and craftsmanship into a bold expression of travel and identity.

Framed through the campaign video The Beat of It All, the collection captures DJ Khaled as a multi-dimensional creator, shaped by the culture, energy and mindset that define his world.

Craftsmanship meets Miami energy in a capsule that pairs leather goods and ready-to-wear with “serious swagger”. MCM’s iconic bags – the Stark Backpack and the Ottomar Weekender – get a bold update in signature Cognac Visetos, accented with rich ultrasuede and bright blue leather trim.

MCM x We The Best Stark Backpack in Visetos

Ready-to-wear goes loud with bold graphics and Miami Art Deco flair, echoing DJ Khaled’s favourite catchphrases: “We The Best” and “Another One”.

The collaboration made its entrance in style, with a high-energy party at the Boom Boom Room in New York. DJ Stretch Armstrong held down the music, with DJ Khaled stepping in.

To mark the launch, an MCM x DJ Khaled x We The Best mural went live in Soho, New York, located at W Broadway and W Houston.

Suntory achieves major milestone at Paris airport

Japanese whisky house Suntory has expanded its presence at Paris Charles de Gaulle (CDG) Airport with the opening of its first-ever pop-up at Terminal 1 and its first permanent brand space at Terminal 2, developed in partnership with Lagardère Travel Retail and Extime Duty Free.

Located in one of Terminal 1's premier retail environments, the 5m x 3m House of Suntory pop-up invites travellers to discover Japanese craftsmanship, cultural storytelling and omotenashi-inspired hospitality through tastings and sensory experiences featuring Hibiki, Yamazaki and Hakushu whiskies.

The House of Suntory pop-up at Paris Charles de Gaulle Airport

“This activation represents an important milestone for The House of Suntory in travel retail, bringing together Japanese craftsmanship, cultural storytelling and elevated shopper experiences in one of Europe’s most iconic airports,” said Ashish Sagar, General Manager Global Travel Retail at Suntory Global Spirits.

The pop-up showcases prestige expressions from the Vintage and Luxury Collections, including Hakushu 18 Years Old, Hibiki 21 Years Old, Yamazaki 18 Years Old, Yamazaki 12 Years Old, Hibiki Harmony Master Select and Hakushu 12 Years Old, alongside educational content, new product innovations and the Hibiki 12 Years Old Travel Exclusive Series.

At the heart of the experience, a central showcase celebrates Hibiki as a global icon of Japanese artistry through guided tastings, storytelling and curated food pairings inspired by the spirit of omotenashi.

The space brings the art of Japanese gifting to life through authentic furoshiki wrapping – the centuries-old Japanese practice of wrapping and presenting gifts in decorative cloth, transforming gift presentation into an expression of care, respect and intention.

Exclusive to the Paris CDG pop-up, a limited-edition furoshiki design combines Japanese tradition with French cultural elegance, reinforcing collectability and a sense of place.

First permanent brand space at CDG

Complementing the pop-up, Suntory Global Spirits has also introduced the first permanent House of Suntory brand space at Paris CDG Terminal 2. Located within the LSM4 store – one of the airport’s largest and highest traffic spaces – this strategic placement strengthens the prominence of Japanese whisky in the airport.

Hibiki whisky gift wrapping

This permanent installation highlights the most prestigious expressions across three zones, designed to guide shoppers from discovery through purchase.

Illuminated lightboxes highlight key expressions and launches, creating strong visual impact.

The central brand and education area features Hibiki as a global icon alongside Yamazaki, Toki and Roku. Beautiful visuals and information cards communicate the characteristics of each expression. An educational module reinforces Suntory’s position as the founding house of Japanese whisky. 

The portfolio display presents the full Suntory portfolio in a structured, premium layout, ensuring strong visibility, ease of navigation and clear pathways to purchase.

MCM looks to retro-futuristic styles for 50th Anniversary Autumn/Winter 2026 collection

MCM has unveiled its 50th Anniversary Autumn/Winter 2026 collection, celebrating this milestone through the lens of Munich’s culture and music, blending cutting-edge materials with futuristic styling.

Described as retrospective yet futuristic, the collection highlights studded silhouettes and innovative leather goods reflecting the brand’s fusion of art, tech and travel.

MCM's cinematic campaign for Autumn/Winter 2026

The collection redefines nomadic luxury through retro-futuristic styles built around a rich autumnal colour palette. With a selection of lightweight and transitional mid-season pieces along with cold-weather essentials such as warm jackets, this collection is perfect for layering to create classy outfits for men and sophisticated clothing for women.

For the launch of the new collection, MCM unveils a cinematic campaign exploring individuality, connection and the emotional rhythm of modern life through intimate moments and the beauty of being together.

MCM Autumn/Winter 2026 Aren Sling Bag

Set inside the MCM Haus, the campaign centres on a family of distinct personalities. “As a son returns bearing gifts selected with remarkable precision, the story unfolds through micro-moments, understated humour and a carefully composed visual language,” said the German luxury brand.

Directed by Lucio Castro and photographed by Luna Conte, the campaign balances emotional subtlety with quiet sophistication.

MCM Autumn/Winter 2026 Pina Tambourine bag

The collection reflects the distinct personalities of the MCM Haus through reimagined heritage silhouettes, signature leather goods and forward-looking ready-to-wear.

From archival Pina styles and diamond-inspired Dia bags to travel-inspired designs, the season blends craftsmanship, innovation and modern mobility through a refined lens, while quilted leather, recycled nylon and retro-futurist accents add depth, texture and personality to the story.

A highlight is the Pina collection, which embodies mobile elegance through logo stud embellishments on leather and Visetos wallets, totes and tambourine bags.

MCM unveils mischievous Cozy Cat fragrance

MCM has added a new line to its growing animal-themed fragrance collection.

MCM Cozy Cat Eau de Parfum

“Mischievous and magnetic, Cozy Cat captures the untamed spirit of curiosity with notes of violet, peach, sandalwood and vanilla,” the German luxury brand said.

The unisex Eau de Parfum is presented in a 100ml bottle with a three-dimensional sculpture of the cat character on top.

The woody floral fragrance features top notes of violet leaves, wildberry, peach and black rose, with middle notes of suede, benzoin and ambrette, and base notes of sandalwood, tonka bean, cedarwood, labdanum, musk and vanilla bean.

The new Cozy Cat fragrance joins Charming Pup, Darling Doxie, Mighty Bear and Jolly Rabbit.

Hibiki 12yo returns as travel retail exclusive

Suntory has unveiled Hibiki 12 Years Old Travel Exclusive Series whisky, bringing the expression exclusively to travel retail in key international airports for the first time in 11 years.

Reimagined with a bottle design inspired by Japanese nature, the release invites travellers to rediscover Hibiki through a lens of Japanese artistry.

Fifth-generation Chief Blender Shinji Fukuyo revisits Hibiki’s original vision, blending Yamazaki, Hakushu and Chita whiskies matured in American, Spanish and Mizunara oak.

Hibiki 12 Years Old Travel Exclusive Series whisky

The packaging draws inspiration from Kacho-Fugetsu, the classical Japanese concept that celebrates nature through flowers, birds, wind and moon, complemented by the flowing elegance of water. These elements are expressed through seasonal motifs and flowing forms that reflect Japan’s changing seasons.

Hibiki’s signature 24-faceted bottle, representing Japan’s 24 microseasons, remains central to the design. The updated packaging also incorporates the Marumado motif, a circular window used in traditional Japanese architecture to frame nature like a living painting.

“Hibiki 12 Years Old has always held a special place within The House of Suntory portfolio, and we’ve seen continued appreciation for this expression from whisky enthusiasts around the world,” said Masaki Morimoto, President of The House of Suntory. “Reintroducing Hibiki 12 as a newly reimagined blend exclusively in travel retail allows us to bring it back in a way that is both intentional and globally accessible, while honouring the craftsmanship and harmony that define the brand.”

Tasting notes

Hibiki 12 Years Old is golden amber in colour with a nose of persimmon, jasmine, cardamom, hint of orange and sandalwood. The taste of spiced orange peel, toasted cinnamon and butterscotch has a rich, long finish with a spiced, soothing aftertaste.

The 43%abv whisky is available in a 700ml bottle with a recommended travel retail price of approximately $188.

The release made its debut exclusively at Dubai Airport in May, and was available across selected travel retail locations from June in international departures and arrivals stores. 

Key locations include Singapore Changi, New York JFK and international airports spanning London, Seoul Incheon, Hong Kong, Beijing, Shanghai, Delhi, Mumbai, Paris, Doha, Los Angeles, Frankfurt, Sydney, Melbourne, Taipei, Amsterdam, Bangkok, São Paulo, Bangalore, Panama City, San Francisco and Hainan.

MCM wins top accolade at Positive Luxury Awards

MCM has been recognised as Fashion Business of the Year at this year’s Positive Luxury Awards 2026. 

The award, judged by an independent panel of experts, thought-leaders and industry executives, recognises the luxury business in Fashion & Accessories that has demonstrated actions in the last 12 months to achieve higher and higher standards across ESG.

In an exclusive interview, Positive Luxury explores how responsibility is being embedded across every area of the business – from sourcing and innovation to operations and consumer engagement. Here is an edited excerpt from the interview.

How does sustainability influence your business decisions and why is taking action so important to you? 

Sustainability plays an increasingly important role in how MCM approaches business decisions across design, sourcing, operations, retail, partnerships and long-term strategy. As a global luxury brand with deep roots in craftsmanship and cultural expression, we recognise the responsibility we have to contribute to a more thoughtful and future-focused industry. Sustainability is no longer an add-on to our business decisions, it is the primary filter through which those decisions are made, including:

Integrated sourcing: Every new material must undergo an environmental impact assessment before it ever reaches the design table. We collaborate across all functions – from sourcing to marketing – to ensure information flow and ethical strategy execution.

Future-proofing the brand: Taking action is vital because we are moving into an era of radical accountability. It is our responsibility to position MCM as a leader that plays an active role in improving the lives of our employees and partners.

Innovation over followership: We believe in playing a leadership role in the industry rather than being a follower. Action is the difference between a brand that simply survives and a brand that leaves a legacy.

Following a challenging few years for many businesses, how have you upheld your dedicated approach to positive change and resilience as core pillars of your strategy?

The past few years reinforced the importance of adaptability, agility and staying anchored in our core values. While many were cutting back, we invested in high-level organisational task forces to map our logistics and supply chain data and in ensuring a data and AI-driven decarbonisation platform. And we continued investing in innovative materials.

We’ve moved beyond high-level promises to a three-year plan with clear, measurable targets that are integrated into our core business model. By constantly benchmarking ourselves against industry peers, we ensured that we stayed ahead of global mandates, treating compliance not as a burden but as a competitive advantage.

Our Sustainability Initiative Committee provides unified leadership bridging Sustainability and Operations, the committee members have ensured that ethical and environmental standards are reflected in our daily operations and executive decisions.

How has your sustainability journey built trust with your consumers and added value for your teams?

MCM’s sustainability journey has strengthened trust by creating deeper alignment between our brand values and the expectations of today’s luxury consumers. Transparency, authenticity and accountability are increasingly important to our audience, and we understand that trust is built through consistent action and continuous progress. We’ve shifted toward third-party certifications like GOTS and rigorous material impact assessments. When a consumer sees an MCM hangtag, they aren’t just seeing a logo; they are seeing a verified claim of organic integrity and social responsibility.

Sustainability is no longer a siloed department; it’s a culture. We’ve held workshops with senior management and key functions to build a shared sense of mission and run global sustainability training for all employees. By creating sustainability material toolkits for our design teams, we’ve empowered our creatives to innovate using resources that reduce our overall environmental footprint.

Our recent Digital Product Passport initiative allows consumers to scan a QR code to see the full journey of their item. Internally, this same data stream has streamlined our administrative and legal management systems, creating a “single source of truth” that everyone trusts.

MCM stages a Disco on Mars in Milan

MCM celebrated its 50th anniversary in Milan in April with Disco on Mars, an immersive intergalactic soundscape designed by Italian design studio Atelier Biagetti for Design Week 2026.

Transforming Rotonda del Pellegrini into a 70s‑inspired spaceship on the Red Planet, visitors experienced “a creative journey where design, technology and sound collide”.

MCM Disco on Mars at Milan Design Week 2026

As the first major event of the German luxury brand’s milestone year, Disco on Mars tied into MCM’s longstanding theme, From Munich to Mars. The experience was divided into three levels, each one challenging concepts of time and space while connecting the brand’s heritage to the future.

The ground floor, dubbed The Lab, was “where sound becomes science with technology leading the rhythm”. A single robotic arm anchored the space, while archival pieces preserved in glass mapped 50 years of the brand's evolution and its vision for the future.

Exclusive pieces created in collaboration with Atelier Biagetti extended MCM’s upcycled Visetos monogram into fresh designs. Geometric candles, free weights, a robot-inspired pouf and a futuristic helmet made up this selection of everyday objects reimagined for life on Mars.

MCM Disco on Mars at Milan Design Week 2026

To commemorate this special event, MCM’s iconic bags were available in white, Cognac and silver Visetos alongside limited-edition Weekenders, bearing a Mars‑inspired monogram. The MCM x Nymphenburg Diamond Cup, new Cosmic Star fragrance and the Mars Mask from the latest eyewear collection completed the selection.

One level up, the Disco was the beating heart of the experience: a rollerskating rink turned dance floor, with a robot DJ setting the vibe based on music curated by Sound Metaphor DJs. Human and robot skaters shared the arena as choreographed performances and disco lights blurred the boundaries between 70s pop culture and a far‑off, Mars‑bound tomorrow. Here, sound transformed into a more human beat – “playful, social, yet still distinctly artificial”, MCM said.

On level two, the Diva Dome of Rotonda del Pellegrini became “a meditative soundscape where the human voice acts as an ancestral technology, bridging the past and future”. The operatic voice of Laura Baldassari – performing Casta Diva, the celebrated aria from Norma by Vincenzo Bellini – transformed into something almost post-human through an original sound production by Michele Tadini. At the centre of the dome, a sculptural avatar sat looking upwards towards the future, creating an atmosphere of suspension and focused presence.

MCM Disco on Mars at Milan Design Week 2026

Within the exhibition space, MCM x Vetsak furniture pieces were displayed as part of the scenography, adding tactile and contemporary seating elements that enhanced the overall presentation. Conceived as “the landing pad for the global nomad”, these comfort pieces live at the crossroads of collectible design and everyday use. Each pouf is designed to adapt seamlessly to modern lifestyles, offering modular flexibility and softness while maintaining a strong visual identity.

The limited-edition MCM x Vetsak capsule collection is available to shop online at MCM's website.

MCM marks its half-century with little luxuries

German brand MCM is continuing to celebrate its 50th anniversary with additions to its fragrance line and luxury collectibles.

Described as “an avant-garde collaboration between two Munich institutions”, the MCM 50th Anniversary Diamond Cup is a limited-edition piece handmade by the master artisans of Porzellan-Manufaktur Nymphenburg in Munich.

MCM x Nymphenburg 50th Anniversary Diamond Cup

Rooted in Munich craftsmanship, the handcrafted porcelain cup has clean Bauhaus lines and is finished with a signature Visetos sleeve.

Since its founding in 1747 as the official factory of the Bavarian royal family, Nymphenburg has preserved the high art of porcelain through traditional techniques cultivated over generations.

In collaboration with @nowness, a film directed by Felipe Sanguinetti called Formed from Heritage reveals the quiet intensity behind this process – “a study of craft, time and the human touch that defines true luxury”, MCM said.

MCM Cosmic Star fragrance

In other news, Cosmic Star Eau de Parfum (75ml) is the latest addition to the MCM fragrance universe, presented in a White Stark Backpack glass bottle with gold-tone hardware.

“Cosmic Star transports your senses on an intergalactic journey through juicy pear, sweet florals and velvety vanilla,” said the company.

The women’s gourmand floral fragrance contains top notes of pear, muguet (lily of the valley) and coconut water. The heart is powered by the fresh florals of white iris, freesia and gardenia, while the base notes are vanilla, white chocolate and oakmoss.

Finally, in retail news, the new MCM Lifestyle Store has opened in Bangkok, bridging cafe culture and clean, Bauhaus-inspired design. The space is located on the ground floor of the EmQuartier shopping mall.

Suntory opens first boutique at Hong Kong Airport

Suntory Global Spirits, together with Duty Zero by cdf under China Duty Free Group, have unveiled a new chapter for Japanese whisky enthusiasts with the first permanent House of Suntory shop-in-shop at Hong Kong International Airport.

The premium 30sq m space in Terminal 1 Departures, East Hall North is the first-ever collaboration between The House of Suntory and Duty Zero by cdf and features key brands including Hibiki, Yamazaki, Hakushu, Toki and Roku.

The House of Suntory shop-in-shop at Hong Kong International Airport

“The launch of our first permanent House of Suntory shop-in-shop at Hong Kong International Airport marks an inspiring new milestone in our partnership with Duty Zero by cdf,”  said Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham. 

“This space allows us to share the very best of Japanese craftsmanship with a truly international audience. By uniting immersive design with our most exceptional whiskies, we continue to premiumise the global travel retail spirits landscape, enrich the traveller experience, and strengthen the presence of The House of Suntory across this vital channel.”

A gateway to Japanese artistry

The shop-in-shop’s exterior brings Japanese aesthetics to life through a combination of natural materials and modern lines. Translucent Washi screens introduce a warm, inviting glow, while wooden lattices inspired by Kigumi craftsmanship create a sense of structure and balance.

At the entrance, a striking merchandising installation celebrates the latest limited editions and innovations, setting the tone for an elevated, collectors-first experience.

Stepping inside, travellers encounter a circular feature wall inspired by the Marumado rounded windows found in traditional Japanese architecture. This focal point frames Suntory’s flagship Japanese whiskies – Hibiki, Yamazaki and Hakushu – inviting guests to pause and appreciate each icon within a gallery-style celebration of Japanese whisky artistry. 

Anchoring the experience is a dedicated tasting bar with expert brand ambassadors. Here, the Beatification of Time concept spotlights rare, higher-aged and high-value releases.

An adjoining Art of Japanese Gifting zone offers beautifully presented gifts and personalised recommendations.

“We are committed to creating a world-class retail environment where iconic brands can showcase their portfolio and express their heritage in a compelling way,” said Duty Zero by cdf Deputy General Manager Mr Enzo Li. “This new House of Suntory opening adds further depth to our prestige spirits collection, offering travellers a refined destination for discovery, gifting and rare whisky exploration."

Molton Brown unveils Tea Ceremony campaign

UK fragrance house Molton Brown has held an experiential collaboration in partnership with travel retailer Avolta at London Heathrow Terminal 3 to support the launch of its new Tea Ceremony fragrance in travel retail.

Running from 3-30 March, the activation was designed to bring the new scent collection to life through storytelling and multi-sensory touchpoints. Conceived as a tranquil interlude within the busy airport terminal, the space reflected the sense of inner calm that sits at the heart of the fragrance story.

The pop-up invited travellers to discover the new Tea Ceremony fragrance through relaxing hand and arm massages, alongside a complimentary Tea Ritual – a branded takeaway tea bag paired with a fragrance sample from the new range.

Adding a memorable, shareable touch in the lead-up to Mother’s Day on 15 March, a live illustrator was present on selected peak travel days, offering bespoke fingerprint gift tag personalisation.

Members of the Club Avolta loyalty programme were eligible to receive an exclusive loose-leaf tea strainer with qualifying purchases.

To maximise launch visibility, Molton Brown implemented a large-scale wall takeover across Heathrow Terminals 2, 3, 4 and 5.

MCM celebrates 50th anniversary in new campaign

MCM is marking five decades in fashion with a year-long campaign heralding a series of exciting initiatives, including a fresh logo.

The newly designed logo for MCM's 50th anniversary campaign

The German luxury brand is launching the global Icons Reinvented initiative in which some of MCM's best-known designs will be reinterpreted, including the iconic Stark Backpack, the Liz Shopper, the Ella Boston Bag and the Ottomar Weekender.

These models embody the concept of Smart Luxury – a form of luxury that MCM describes as timeless, mobile and responsible. The new interpretations focus on lightweight constructions, hands-free functionality, modular interiors and flexible forms that adapt to different situations and settings. Sustainability and longevity are central to the designs, all of which follow the Bauhaus design principle of form follows function.

Heritage brand ambassador Herbert Lieb muses on MCM in a campaign video

The special campaign is accompanied by a newly designed anniversary logo, inspired by archival motifs and the Roman numerals found throughout its birthplace: Munich. And in a campaign video, MCM’s heritage brand ambassador Herbert Lieb – a long-time employee who worked for the brand for 40 years – provides insights into the history of the house and the brand.

Founded during the Golden Age of Munich in 1976, MCM has evolved in line with cultural movements, from Munich's creative underground in the 1970s and hip-hop culture in New York in the 1980s and 1990s, to the global popularity of K-pop since the 2000s.

MCM celebrates 50 years of craftsmanship

Sung-Joo Kim, Chief Visionary Officer of MCM, reflects on the brand's ability to look to the future: "For 50 years, MCM has been focused on evolving. Our heritage does not belong to the past – it belongs to the future."

The 50th anniversary celebrations span Europe, the US and Asia, uniting fashion, music, design, sport and contemporary culture. MCM boasts a global community of Mavericks – creatives, entrepreneurs and cultural protagonists who define their identity through movement and individuality.

Stay tuned!

Rémy Martin marks Lunar New Year with top artist

Cognac brand Rémy Martin has partnered with renowned Chinese artist Xue Song to celebrate the Lunar New Year.

To mark the arrival of the Year of the Horse, Xue Song has created an artwork in collaboration with Rémy Martin, featuring the Centaur – the brand’s emblem – which has inspired a series of limited-edition Lunar New Year gift boxes for Rémy Martin XO and VSOP.

Rémy Martin XO 2026 Lunar New Year Edition

Xue is a top Chinese artist with a pop art style that transforms disparate printed fragments into meaningful images. Inspired by the idea of the Centaur paving the way, Xue has fused collage and Chinese ink to create his 1.8m x 1.2m masterpiece, which features the Centaur leading a pack of horses into the future.

Xue’s vivid, symbolic artwork is featured on special edition bottles and gift boxes for Lunar New Year 2026. Collectible limited-edition presentations of Rémy Martin XO and Rémy Martin VSOP are on-shelf in the travel retail channel. The roll-out is being supported by a series of high-profile activations in leading airports. These include Hong Kong, Singapore, London Heathrow, Dubai, Taiwan, Osaka, Bangkok, Melbourne and Istanbul.

Co-ordinated communications with retailers

In selected markets, traditional red Hongbao envelopes featuring Xue Song’s limited-edition design elements are gwps for purchasing customers. The shopping experience is reinforced through coordinated communications developed with retail partners, ensuring storytelling and visibility across retail channels.

The in-store activations feature a Lunar New Year ritual experience, which invites shoppers to create a personalised greeting card, crafted using woodblock stamps and Chinese calligraphy. Shoppers are guided to create their own spring couplet with the campaign’s tagline Centaur Paving the Way, to convey blessings of prosperity and auspicious beginnings, alongside custom-designed motifs.

“For Chinese travellers, Lunar New Year represents a peak period for premium gifting, and Cognac naturally plays a central role in these celebratory occasions,” noted Rémy Cointreau CEO Global Travel Retail Fida Bou Chabke. “It is therefore a strategic priority for us to amplify the visibility and desirability of the House of Rémy Martin within the global travel retail environment during this holiday season.

“By activating strongly during this high-impact period, we aim not only to reinforce our leadership in Cognac, but also to deepen our cultural relevance with travelling consumers. The Rémy Martin x Xue Song collaboration reflects our long-term vision: investing in bold, creative expressions that speak to a new generation while remaining true to our heritage, and fully unlocking the commercial potential of critical consumption moments."

MCM’s Spring/Summer collection is now and forever

MCM has introduced its Spring/Summer 2026 collection featuring reimagined silhouettes, crafted to evolve with the wearer and remain iconic over time.

MCM Spring/Summer 2026 collection

“Defined by timeless sophistication rather than reinvention, this collection moves beyond age and trends and is designed to evolve with you,” the German luxury brand said.

Wearable across generations, the collection – dubbed Forever Yours – includes accessories, bags and ready-to-wear that elevate outfits for both men and women. Featuring quilted bomber jackets, double-breasted blazers, boxy jackets and more, the pieces fuse martial arts inspiration with playful motifs such as the MCM rabbit-robot hybrid: the Rabot.

MCM Spring/Summer 2026 collection

This season, MCM introduces new iconic shapes. The New Liz revisits a signature classic through a modern lens, while the Dia debuts as a fresh silhouette for Spring/Summer. Additionally, the Milla, Dessau bucket and Aren crossbody evolve, balancing versatile proportions with everyday functionality. Elevated materials, metallic detailing and classic colourways define the collection’s key expressions.

MCM Spring/Summer 2026 collection

Anchored in MCM’s travel heritage, the season introduces additions to the brand’s core travel collection, including the Ottomar trolley with leather corners drawn from archival trunks. Designed for contemporary movement and durability, each piece is crafted to perform.

Château Patache d’Aux marks Lunar New Year

Bordeaux wine brand Château Patache d’Aux is celebrating Lunar New Year 2026 with the launch of a striking limited-edition label, unveiled through high-impact travel retail activations in international hubs.

Chateau Patache d'Aux Lunar New Year edition wine

The exclusive Lunar New Year edition is being showcased with activations in partnership with Lagardère Travel Retail at airports in Paris, Bordeaux, Geneva and Amsterdam. The celebration will continue into the Middle East with a rollout at Dubai Duty Free from the end of January, ensuring strong visibility during one of the most important gifting periods in travel retail.

A Cru Bourgeois Supérieur wine with a long and distinguished history in the Médoc region, Château Patache d’Aux has featured a horse-drawn carriage – a patache – pulled by three horses on its label, symbolising the three families who have shaped the estate’s success over generations. This enduring emblem represents authenticity, pioneering spirit and deep-rooted tradition, making it a source of inspiration for this Lunar New Year release.

In 2026, Lunar New Year falls on 17 February, ushering in the Year of the Fire Horse – a symbol of energy, renewal and prosperity.

Drawing on the symbolic importance of the horse and the festive codes of Lunar New Year, Château Patache d’Aux’s limited-edition label offers a contemporary reinterpretation of the estate’s visual heritage. The design reflects the values of renewal and prosperity at the heart of the celebration.

Complementing the limited-edition bottle, the estate has created a Lunar New Year gift box. Elegant, distinctive and culturally resonant, the box enhances the wine’s appeal for premium gifting.

Commenting on the special edition, Ieva Olina, Key Account Manager Travel Retail at brand owner AdVini, the international wine group, said: “The horse has always been a powerful symbol for the estate, and aligning this with the Year of the Fire Horse allows us to tell a compelling story in airport environments. Through our activations with Lagardère Travel Retail across Europe, and soon with Dubai Duty Free, we are delighted to bring this exclusive release to travelling consumers at some of the world’s most important international gateways."

MCM gets into the holiday mood

The Charles Hotel in Munich is celebrating the city’s spirit of craftsmanship and contemporary style with a festive collaboration with German luxury brand MCM.

MCM decorates The Charles Hotel's Christmas tree in Munich

MCM has kicked off a holiday takeover at the Florio Restaurant inside the hotel, which is part of the luxury Rocco Forte Hotels group.

The upscale restaurant is decorated with sparkling lights and a Christmas tree designed by the brand.

To celebrate the start of the season, MCM welcomed guests with food, drink and festivities.

MCM baubles on The Charles Hotel's Christmas tree in Munich

In other news, stylists and creators (@valentinoxdior and @sylves1er took over MCM’s SoHo store in New York for a karaoke-fuelled styling session where they sung, danced and curated their favourite MCM looks.

Shoppers could book their own styling session or visit the store to discover their standout picks.

Ferrero celebrates festive season with a golden gift

Confectionery giant Ferrero has unveiled its Christmas campaign, Celebrations Begin With A Golden Gift, embracing the festive spirit and tapping into the peak season for gifting and travel.

By leveraging the seasonality of its flagship brand Ferrero Rocher, the campaign is designed to celebrate the art of gifting. The initiative also reflects Ferrero’s sustainability goals, promoting conscious gifting.

Going for gold: Ferrero Rocher's festive airport campaign

A 360-degree marketing plan spans digital, social media and in-store touchpoints. This integrated approach aims to reinforce the brand’s presence in key international markets, strengthening its visibility during the most important season for confectionery gifting.

The campaign was rolled out to Paris Orly, Jeddah’s King Abdulaziz, Luxembourg and Lisbon airports.

The in-store activation features a premium gift-wrapping experience. Brand ambassadors at selected key airport locations offer to wrap Ferrero Rocher boxes (Rocher 375g and 600g) using sustainable and reusable fabric cloths, combining style with conscious gifting.

Each wrap is finished with a branded Ferrero Rocher charm and ribbon, turning every purchase into a refined and memorable gesture.

Combining style with sustainability, the gifts are wrapped in elegant, reusable cloths that are designed to be repurposed, for instance, as a tablecloth or centrepiece, extending their life while enhancing festive table settings.

Ferrero Rocher gifts are wrapped in elegant, reusable cloths

“Our Celebrations Begin With A Golden Gift campaign invites travellers to rediscover the joy of thoughtful giving,” said Sergio Salvagno, General Manager of Ferrero Travel Market.

“This seasonal initiative elevates the gifting experience, while reflecting our core values of sustainability and responding to the growing demand for engaging and personalised experiences in travel retail. By combining creativity with craftsmanship, the gifting station transforms each Ferrero Rocher purchase, adding emotional and aesthetic value, while supporting travellers’ growing preference for eco-conscious purchases."

MCM partners with Casetify for tech enthusiasts

MCM has combined design and technology in its exclusive collaboration with Casetify, aiming for a seamless blend of style and functionality.

The MCM x Casetify collection comprises a range of protective phone cases, card holders and more, each detailed with MCM motifs.

MCM x Casetify phone cases

Phone cases are available in the German brand’s signature Cognac Visetos monogram or bold new intergalactic designs, such as the Rabot rabbit-robot character. They come in multiple colours and sizes to fit the latest iPhone models.

Coordinated tech accessories include AirPods cases and sleek card holders.

Rémy Martin reveals "more than a gift"

Rémy Martin is celebrating the holiday season with a limited-edition gift collection celebrating the wine-growing areas at the heart of its aromatic signature: Grande Champagne and Petite Champagne, the two areas from which Cognacs Fine Champagne are produced.

Each collectible gift box is an artistic tribute to these terroirs. In travel retail, the festive editions of Rémy Martin XO and Rémy Martin VSOP were introduced in selected locations in September, ahead of the main roll-out in October.

The Remy Martin XO limited-edition holiday coffret

Dubbed “more than a gift”, the Rémy Martin limited-edition holiday collection 2025 is an invitation to journey back to the birthplace of the house’s award-winning Cognacs. It offers “a pictorial voyage into the rolling vineyards of Grande Champagne and Petite Champagne where the natural surroundings – from the trees and flowers to the birds and the insects – subtly influence the unique aromatic character of the region”, the company said.

The Rémy Martin XO coffret slides open to reveal the XO decanter decorated in gold, with vibrant illustrations of flowers, fruits and leaves interwoven with insects and birds. Rémy Martin XO is the signature of Cellar Master Baptiste Loiseau who draws from hundreds of eaux-de-vie from Grande and Petite Champagne to craft a complex Cognac.

An ornate red gift box and limited-edition label for Rémy Martin VSOP completes this holiday collection in the travel retail channel. The box is decorated with illustrations in gold, silver and burgundy shades, featuring depictions of aromatic fruits and spices, summer apricots, autumn pears, intense liquorice and warm vanilla, all accompanied by vine leaves, hazelnut leaves and birds.

The travel retail roll-out is being supported by high-profile, sensorial activations. Key locations include the West Kowloon High Speed Rail Link station and airports such as Singapore Changi, Sydney, Dubai, Frankfurt and Paris Charles de Gaulle.

In Hong Kong, an omnichannel experience in partnership with Avolta and Ctrip leverages pre-trip awareness and loyalty programme membership to drive footfall to the pop-up. 

To elevate the shopping experience, travellers are invited to take a virtual flight to Cognac via VR technology, transporting them to the vineyards and up into the star-filled skies. The journey is punctuated by stops in the clouds to discover the secrets of Rémy Martin, guided by the cellar masters, winegrowers and craftspeople. 

The Remy Martin Heart of Cognac activation at Hong Kong's High Speed Rail Link station

Travellers are invited to discover the Cognac collection through nosing via scent sticks. The discovery journey continues with the signature XO Opulence Reveal touchpoint, a luxury sensory food and Cognac pairing showcase.

“This holiday season, we’re excited to once again collaborate with our valued global travel retail partners to present the new limited-edition gift collection from Rémy Martin,” noted Fida Bou Chabke, CEO Global Travel Retail at Rémy Cointreau. “This festive release embodies our deep-rooted heritage and dedication to excellence, offering travellers a meaningful way to celebrate the season and creating lasting memories with loved ones."

MCM: A new chapter of luxury opens at KaDeWe

German luxury brand MCM has opened one of its largest retail spaces to date, at KaDeWe Berlin.

Spanning over 200sq m, the newly reimagined MCM space inside the prestigious German department store draws inspiration from Bauhaus architecture, blending sleek geometry, clean lines and modern form. It carries the latest apparel, leather goods and accessories.

Please see the pictures below:

MCM at KaDeWe Berlin - via Instagram

Top cyclists to appear at Monaco event

Elite cyclists Mark Cavendish and Pauline Ferrand-Prévot are set to appear at Beking, Monaco’s annual cycling event, on 23 November 2025.

The sport’s biggest names will cycle alongside amateur cyclists and families for a day of racing and activities. 

Beking 2024 in Monaco

For its fifth year, world champion Tadej Pogačar will headline the men’s professional criterium field. He will be joined by former Milano-Sanremo winner Matej Mohorič and Grand Tour stage winner Michael Matthews. 

The women’s race will feature multi-discipline world champion Pauline Ferrand-Prévot, who recently won the Tour de France Femmes. She will compete with Tour de France Femmes 2024 winner Kasia Niewiadoma, Lorena Wiebes and Chiara Consonni, a medal winner at the Track World Championships.

Amateurs to ride with legends

Meanwhile, amateur riders will compete alongside cycling legends in the Pro/Am charity race. Captains will include Tour de France stage wins record-holder Mark Cavendish, 2010 world champion Thor Hushovd and Paris-Roubaix race winner Sonny Colbrelli. Formula 1 driver Antonio Giovinazzi and former French footballer Jean-Pierre Papin will also lead teams.

Children remain at the heart of the event. Young cyclists will be able to ride the same circuit as the professionals and a Kids Area will host activities centred on road safety and sustainable transport.

Proceeds will support the Beking Foundation, which was set up by professional cyclists and focuses on educational and sporting projects for young people.

“Reaching the fifth edition feels truly inspiring,” said Matteo Trentin, the event’s host and the driving force behind Beking. “We race all over the world for a living, but Beking is different. Here, we ride with a purpose: the ambition to build something lasting for the next generation and for the planet."