Suntory has unveiled Hibiki 12 Years Old Travel Exclusive Series whisky, bringing the expression exclusively to travel retail in key international airports for the first time in 11 years.
Reimagined with a bottle design inspired by Japanese nature, the release invites travellers to rediscover Hibiki through a lens of Japanese artistry.
Fifth-generation Chief Blender Shinji Fukuyo revisits Hibiki’s original vision, blending Yamazaki, Hakushu and Chita whiskies matured in American, Spanish and Mizunara oak.
 |
| Hibiki 12 Years Old Travel Exclusive Series whisky |
The packaging draws inspiration from Kacho-Fugetsu, the classical Japanese concept that celebrates nature through flowers, birds, wind and moon, complemented by the flowing elegance of water. These elements are expressed through seasonal motifs and flowing forms that reflect Japan’s changing seasons.
Hibiki’s signature 24-faceted bottle, representing Japan’s 24 microseasons, remains central to the design. The updated packaging also incorporates the Marumado motif, a circular window used in traditional Japanese architecture to frame nature like a living painting.
“Hibiki 12 Years Old has always held a special place within The House of Suntory portfolio, and we’ve seen continued appreciation for this expression from whisky enthusiasts around the world,” said Masaki Morimoto, President of The House of Suntory. “Reintroducing Hibiki 12 as a newly reimagined blend exclusively in travel retail allows us to bring it back in a way that is both intentional and globally accessible, while honouring the craftsmanship and harmony that define the brand.”
Tasting notes
Hibiki 12 Years Old is golden amber in colour with a nose of persimmon, jasmine, cardamom, hint of orange and sandalwood. The taste of spiced orange peel, toasted cinnamon and butterscotch has a rich, long finish with a spiced, soothing aftertaste.
The 43%abv whisky is available in a 700ml bottle with a recommended travel retail price of approximately $188.
The release made its debut exclusively at Dubai Airport in May, and was available across selected travel retail locations from June in international departures and arrivals stores.
Key locations include Singapore Changi, New York JFK and international airports spanning London, Seoul Incheon, Hong Kong, Beijing, Shanghai, Delhi, Mumbai, Paris, Doha, Los Angeles, Frankfurt, Sydney, Melbourne, Taipei, Amsterdam, Bangkok, São Paulo, Bangalore, Panama City, San Francisco and Hainan.
