Highland single malt Scotch whisky brand Fettercairn has unveiled a striking new pop-up at Taiwan Taoyuan Airport Terminal 2, in exclusive partnership with Everrich Duty Free.
Running from 1 January to 30 June 2026, the pop-up spotlights Fettercairn 14, 17 and 25yo – a travel retail exclusive collection – alongside the house’s Rare & Aged range, including 28, 40 and 50yo bottlings.
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| Fettercairn whisky's Garden of Scotland activation at Taiwan Taoyuan Airport |
Introduced during the Aberdeenshire distillery’s bicentennial celebrations, the travel retail-exclusive collection is non-chill filtered, natural colour and available in a 70cl format.
Located in a high-traffic position adjacent to the airport’s luxury retail area, the 19sq m activation introduces travellers to Fettercairn’s distinctive new Garden of Scotland concept, which evokes the brand’s Highland provenance.
The pop-up brings a sense of place to the airport environment, effectively transporting shoppers to the Scottish Highlands. Its design features intricate copper structures adorned with flora and fauna motifs.
A dramatic copper still frames the brand’s single malt range, referencing Fettercairn’s copper cooling ring technology. This process, which drenches the stills with cool mountain water from the Cairngorms, allows only the lightest vapours to rise, resulting in the characteristically bright, tropical flavour profile.
A focus of the activation is immersive, flavour-led discovery, including guided tastings of the Fettercairn 14 and 17yo expressions. The pop-up also incorporates a sensory display that highlights Fettercairn’s distinctive flavour notes of dried pineapple, coconut and mango.
An important and dynamic market
Whyte & Mackay Managing Director UK, Europe & Global Travel Retail Mike Greggs said: “We are proud to bring this new Garden of Scotland pop-up concept to Taiwan in partnership with Everrich, and to introduce travellers to the distinctive character of Fettercairn in such an engaging way.
“Taiwan is an important and dynamic market for premium Scotch whisky, and this activation allows us to strengthen brand visibility while creating meaningful connections with shoppers through storytelling and sense of place. By combining education, tasting and immersive design, we aim to build lasting awareness of the Fettercairn portfolio and drive further growth for the brand in the region.”
Everrich Duty Free Vice President of Merchandising Patricia Wang commented: “We are delighted to partner with Fettercairn at Taiwan Airport to launch this exclusive pop-up, offering travellers a fresh premium whisky experience. Beyond retail, Everrich leverages category insight and selection expertise to curate immersive journeys. As demand for limited-edition and collectible whiskies grows in Taiwan, we work with leading distilleries to identify distinctive expressions that reflect evolving traveller preferences.
“Together, we have created a retail destination that celebrates craftsmanship, innovation and the unique story behind the Fettercairn brand."











