German luxury brand MCM has launched a vibrant collaboration with American DJ and rapper DJ Khaled, featuring a capsule collection powered by music, culture and craftsmanship.
The MCM x DJ Khaled x We The Best drop brings craftsmanship and Khaled’s signature Miami energy into one standout collection, “where music sets the tone and personality does the rest”.
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| Miami vibes: MCM x DJ Khaled x We The Best campaign |
Celebrating MCM’s 50th anniversary, MCM x DJ Khaled x We The Best fuses music, culture, movement and craftsmanship into a bold expression of travel and identity.
Framed through the campaign video The Beat of It All, the collection captures DJ Khaled as a multi-dimensional creator, shaped by the culture, energy and mindset that define his world.
Craftsmanship meets Miami energy in a capsule that pairs leather goods and ready-to-wear with “serious swagger”. MCM’s iconic bags – the Stark Backpack and the Ottomar Weekender – get a bold update in signature Cognac Visetos, accented with rich ultrasuede and bright blue leather trim.
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| MCM x We The Best Stark Backpack in Visetos |
Ready-to-wear goes loud with bold graphics and Miami Art Deco flair, echoing DJ Khaled’s favourite catchphrases: “We The Best” and “Another One”.
The collaboration made its entrance in style, with a high-energy party at the Boom Boom Room in New York. DJ Stretch Armstrong held down the music, with DJ Khaled stepping in.
To mark the launch, an MCM x DJ Khaled x We The Best mural went live in Soho, New York, located at W Broadway and W Houston.
