Suntory achieves major milestone at Paris airport

Japanese whisky house Suntory has expanded its presence at Paris Charles de Gaulle (CDG) Airport with the opening of its first-ever pop-up at Terminal 1 and its first permanent brand space at Terminal 2, developed in partnership with Lagardère Travel Retail and Extime Duty Free.

Located in one of Terminal 1's premier retail environments, the 5m x 3m House of Suntory pop-up invites travellers to discover Japanese craftsmanship, cultural storytelling and omotenashi-inspired hospitality through tastings and sensory experiences featuring Hibiki, Yamazaki and Hakushu whiskies.

The House of Suntory pop-up at Paris Charles de Gaulle Airport

“This activation represents an important milestone for The House of Suntory in travel retail, bringing together Japanese craftsmanship, cultural storytelling and elevated shopper experiences in one of Europe’s most iconic airports,” said Ashish Sagar, General Manager Global Travel Retail at Suntory Global Spirits.

The pop-up showcases prestige expressions from the Vintage and Luxury Collections, including Hakushu 18 Years Old, Hibiki 21 Years Old, Yamazaki 18 Years Old, Yamazaki 12 Years Old, Hibiki Harmony Master Select and Hakushu 12 Years Old, alongside educational content, new product innovations and the Hibiki 12 Years Old Travel Exclusive Series.

At the heart of the experience, a central showcase celebrates Hibiki as a global icon of Japanese artistry through guided tastings, storytelling and curated food pairings inspired by the spirit of omotenashi.

The space brings the art of Japanese gifting to life through authentic furoshiki wrapping – the centuries-old Japanese practice of wrapping and presenting gifts in decorative cloth, transforming gift presentation into an expression of care, respect and intention.

Exclusive to the Paris CDG pop-up, a limited-edition furoshiki design combines Japanese tradition with French cultural elegance, reinforcing collectability and a sense of place.

First permanent brand space at CDG

Complementing the pop-up, Suntory Global Spirits has also introduced the first permanent House of Suntory brand space at Paris CDG Terminal 2. Located within the LSM4 store – one of the airport’s largest and highest traffic spaces – this strategic placement strengthens the prominence of Japanese whisky in the airport.

Hibiki whisky gift wrapping

This permanent installation highlights the most prestigious expressions across three zones, designed to guide shoppers from discovery through purchase.

Illuminated lightboxes highlight key expressions and launches, creating strong visual impact.

The central brand and education area features Hibiki as a global icon alongside Yamazaki, Toki and Roku. Beautiful visuals and information cards communicate the characteristics of each expression. An educational module reinforces Suntory’s position as the founding house of Japanese whisky. 

The portfolio display presents the full Suntory portfolio in a structured, premium layout, ensuring strong visibility, ease of navigation and clear pathways to purchase.

Hibiki 12yo returns as travel retail exclusive

Suntory has unveiled Hibiki 12 Years Old Travel Exclusive Series whisky, bringing the expression exclusively to travel retail in key international airports for the first time in 11 years.

Reimagined with a bottle design inspired by Japanese nature, the release invites travellers to rediscover Hibiki through a lens of Japanese artistry.

Fifth-generation Chief Blender Shinji Fukuyo revisits Hibiki’s original vision, blending Yamazaki, Hakushu and Chita whiskies matured in American, Spanish and Mizunara oak.

Hibiki 12 Years Old Travel Exclusive Series whisky

The packaging draws inspiration from Kacho-Fugetsu, the classical Japanese concept that celebrates nature through flowers, birds, wind and moon, complemented by the flowing elegance of water. These elements are expressed through seasonal motifs and flowing forms that reflect Japan’s changing seasons.

Hibiki’s signature 24-faceted bottle, representing Japan’s 24 microseasons, remains central to the design. The updated packaging also incorporates the Marumado motif, a circular window used in traditional Japanese architecture to frame nature like a living painting.

“Hibiki 12 Years Old has always held a special place within The House of Suntory portfolio, and we’ve seen continued appreciation for this expression from whisky enthusiasts around the world,” said Masaki Morimoto, President of The House of Suntory. “Reintroducing Hibiki 12 as a newly reimagined blend exclusively in travel retail allows us to bring it back in a way that is both intentional and globally accessible, while honouring the craftsmanship and harmony that define the brand.”

Tasting notes

Hibiki 12 Years Old is golden amber in colour with a nose of persimmon, jasmine, cardamom, hint of orange and sandalwood. The taste of spiced orange peel, toasted cinnamon and butterscotch has a rich, long finish with a spiced, soothing aftertaste.

The 43%abv whisky is available in a 700ml bottle with a recommended travel retail price of approximately $188.

The release made its debut exclusively at Dubai Airport in May, and was available across selected travel retail locations from June in international departures and arrivals stores. 

Key locations include Singapore Changi, New York JFK and international airports spanning London, Seoul Incheon, Hong Kong, Beijing, Shanghai, Delhi, Mumbai, Paris, Doha, Los Angeles, Frankfurt, Sydney, Melbourne, Taipei, Amsterdam, Bangkok, São Paulo, Bangalore, Panama City, San Francisco and Hainan.

Fettercairn brings Garden of Scotland concept to life

Highland single malt Scotch whisky brand Fettercairn has unveiled a striking new pop-up at Taiwan Taoyuan Airport Terminal 2, in exclusive partnership with Everrich Duty Free.

Running from 1 January to 30 June 2026, the pop-up spotlights Fettercairn 14, 17 and 25yo – a travel retail exclusive collection – alongside the house’s Rare & Aged range, including 28, 40 and 50yo bottlings.

Fettercairn whisky's Garden of Scotland activation at Taiwan Taoyuan Airport

Introduced during the Aberdeenshire distillery’s bicentennial celebrations, the travel retail-exclusive collection is non-chill filtered, natural colour and available in a 70cl format.

Located in a high-traffic position adjacent to the airport’s luxury retail area, the 19sq m activation introduces travellers to Fettercairn’s distinctive new Garden of Scotland concept, which evokes the brand’s Highland provenance.

The pop-up brings a sense of place to the airport environment, effectively transporting shoppers to the Scottish Highlands. Its design features intricate copper structures adorned with flora and fauna motifs.

A dramatic copper still frames the brand’s single malt range, referencing Fettercairn’s copper cooling ring technology. This process, which drenches the stills with cool mountain water from the Cairngorms, allows only the lightest vapours to rise, resulting in the characteristically bright, tropical flavour profile.

A focus of the activation is immersive, flavour-led discovery, including guided tastings of the Fettercairn 14 and 17yo expressions. The pop-up also incorporates a sensory display that highlights Fettercairn’s distinctive flavour notes of dried pineapple, coconut and mango.

An important and dynamic market

Whyte & Mackay Managing Director UK, Europe & Global Travel Retail Mike Greggs said: “We are proud to bring this new Garden of Scotland pop-up concept to Taiwan in partnership with Everrich, and to introduce travellers to the distinctive character of Fettercairn in such an engaging way.

“Taiwan is an important and dynamic market for premium Scotch whisky, and this activation allows us to strengthen brand visibility while creating meaningful connections with shoppers through storytelling and sense of place. By combining education, tasting and immersive design, we aim to build lasting awareness of the Fettercairn portfolio and drive further growth for the brand in the region.”

Everrich Duty Free Vice President of Merchandising Patricia Wang commented: “We are delighted to partner with Fettercairn at Taiwan Airport to launch this exclusive pop-up, offering travellers a fresh premium whisky experience. Beyond retail, Everrich leverages category insight and selection expertise to curate immersive journeys. As demand for limited-edition and collectible whiskies grows in Taiwan, we work with leading distilleries to identify distinctive expressions that reflect evolving traveller preferences.

“Together, we have created a retail destination that celebrates craftsmanship, innovation and the unique story behind the Fettercairn brand."

Laphroaig 12yo boosts travel retail presence

Suntory Global Spirits has announced the travel retail roll-out of Laphroaig 12yo Islay single malt whisky, expanding to major international airport hubs to meet growing consumer demand.

The phased release of the travel retail exclusive expression began in Paris in March, followed by Taipei and Beijing in April. The expansion continues through May in Seoul, Delhi and Mumbai.

This global expansion follows the successful debut with Gebr Heinemann, which featured tasting bars to drive traveller engagement.

Laphroaig 12yo travel retail exclusive Islay single malt whisky

To support the roll-out this year, Laphroaig has created dedicated experiential activation spaces with custom tasting bars. To elevate the experience, fans will receive a branded keychain and gifting bag with their purchase.

Laphroaig 12yo is matured in American oak ex-bourbon barrels and bottled without chill filtration at 46%abv to retain its full natural aroma. Designed to appeal to both established lovers of Laphroaig and emerging whisky-curious travellers, it can be served neat, with ice, or with a splash of water to reveal notes of stewed apple, heather honey and seaweed.

Gareth Jones, Suntory Global Spirits General Manager, Global Travel Retail Europe and Americas, said: “Travel retail is a vital channel for Laphroaig, allowing us to connect with whisky enthusiasts worldwide and when they’re open to discovery and experimentation. Following the 12yo’s hugely successful debut last year, we believe this remarkable new age statement will continue to have strong appeal with travelling consumers across international hubs. Combining activations with tastings is key for loyal fans and curious newcomers to experience Laphroaig’s iconically bold, smoky taste that makes it unforgettable."

Suntory opens first boutique at Hong Kong Airport

Suntory Global Spirits, together with Duty Zero by cdf under China Duty Free Group, have unveiled a new chapter for Japanese whisky enthusiasts with the first permanent House of Suntory shop-in-shop at Hong Kong International Airport.

The premium 30sq m space in Terminal 1 Departures, East Hall North is the first-ever collaboration between The House of Suntory and Duty Zero by cdf and features key brands including Hibiki, Yamazaki, Hakushu, Toki and Roku.

The House of Suntory shop-in-shop at Hong Kong International Airport

“The launch of our first permanent House of Suntory shop-in-shop at Hong Kong International Airport marks an inspiring new milestone in our partnership with Duty Zero by cdf,”  said Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham. 

“This space allows us to share the very best of Japanese craftsmanship with a truly international audience. By uniting immersive design with our most exceptional whiskies, we continue to premiumise the global travel retail spirits landscape, enrich the traveller experience, and strengthen the presence of The House of Suntory across this vital channel.”

A gateway to Japanese artistry

The shop-in-shop’s exterior brings Japanese aesthetics to life through a combination of natural materials and modern lines. Translucent Washi screens introduce a warm, inviting glow, while wooden lattices inspired by Kigumi craftsmanship create a sense of structure and balance.

At the entrance, a striking merchandising installation celebrates the latest limited editions and innovations, setting the tone for an elevated, collectors-first experience.

Stepping inside, travellers encounter a circular feature wall inspired by the Marumado rounded windows found in traditional Japanese architecture. This focal point frames Suntory’s flagship Japanese whiskies – Hibiki, Yamazaki and Hakushu – inviting guests to pause and appreciate each icon within a gallery-style celebration of Japanese whisky artistry. 

Anchoring the experience is a dedicated tasting bar with expert brand ambassadors. Here, the Beatification of Time concept spotlights rare, higher-aged and high-value releases.

An adjoining Art of Japanese Gifting zone offers beautifully presented gifts and personalised recommendations.

“We are committed to creating a world-class retail environment where iconic brands can showcase their portfolio and express their heritage in a compelling way,” said Duty Zero by cdf Deputy General Manager Mr Enzo Li. “This new House of Suntory opening adds further depth to our prestige spirits collection, offering travellers a refined destination for discovery, gifting and rare whisky exploration."

Suntory links with Heinemann on landmark shop

Japanese liquor group Suntory Global Spirits has partnered with travel retail operator Gebr Heinemann to create the first-ever permanent House of Suntory shop-in-shop in Oceania.

Situated at Heinemann Oceania’s main store in Sydney Airport Departures, the 9sq m space showcases luxury Japanese whisky and premium white spirits.

Using “subtle yet impactful” messaging, the shop-in-shop aims to create memorable interactions in the strategically important travel retail setting.

The House of Suntory shop-in-shop in Heinemann Oceania's Sydney Airport store

Celebrating craftsmanship through design

Rooted in Shizen, the Japanese design principle of natural flow and organic harmony, the Sydney shop-in-shop aims to deliver a clean, modern aesthetic and facilitate seamless transitions. This simplicity elevates the overall elegance of the environment, inviting consumers on their journey to explore Japanese artistry and craftsmanship.

The space incorporates the minimalist principle of Ma – emphasising negative space to create balance and mindfulness – while Okuyuki adds depth and visual layering. A traditional Ikebana-style floral arrangement anchors the Japanese aesthetic, alongside a digital screen that displays evocative imagery of Japan.

The merchandising displays incorporate contemporary Machiya-inspired wood lattices – a tribute to the facade of the company’s first shop in Japan.

To drive footfall, high-value expressions are positioned at the entrance, while Suntory’s prestige whisky collections – Yamazaki, Hibiki and Hakushu – are featured on the left. This space showcases Suntory’s limited-edition releases, including Yamazaki 18 Years Mizunara and Hibiki’s exclusive artist collaboration with the world-renowned Japanese artist Hiroshi Senju.

Evocative imagery of Japan inside The House of Suntory shop-in-shop

Visionary spirit

The right-hand side of the space spotlights craft spirits, including Toki Whisky, Roku Gin and Haku Vodka. At the rear, a dedicated sampling area and an Art of Gifting counter allow consumers to personalise a gift card with every bottle purchase.

“The unveiling of this exceptional new shop-in-shop exemplifies the visionary spirit of our partnership with Heinemann Oceania,” said Suntory Global Spirits Managing Director Travel Retail Ashish Gandham. “Meticulously crafted for Sydney International Airport, this stunning space offers an immersive journey into the artistry of luxury Japanese spirits, inspiring travellers while driving transformative growth for our category.”

Heinemann Asia Pacific Regional Purchasing Director Ranjith Menon noted: “The opening of The House of Suntory shop-in-shop at Heinemann Tax and Duty Free at Sydney International Airport reflects our shared commitment to premium, experiential retail environments. This initiative is a significant step forward in our joint ambition to drive visibility and growth within the premium spirits category in one of the most dynamic airports in the region."

The Dalmore Anthology tells a bold brand story

Upscale Scotch whisky brand The Dalmore has introduced The Dalmore Anthology – a bold travel retail exclusive collection of rare single malts.

Available in selected airport locations, this trio of aged expressions – 13yo, 16yo and 19yo – is each finessed in Pedro Ximénez sherry casks. The multi-cask process maximises maturation time.

The Dalmore Anthology 13yo, 16yo and 19yo

The Dalmore Anthology made its Middle East debut in October 2025 at Dubai Airport, in partnership with Dubai Duty Free.

Drawing inspiration from the literary world, the name Anthology – a collection of the finest artistic works – defines the philosophy behind this launch. Each expression is for those who seek “rare and meaningful finds”, brand owner Whyte & Mackay said.

The Dalmore Anthology features 13yo Pedro Ximénez Cask Finish (£62/$80/43%abv); 16yo Pedro Ximénez Cask Finish (£128/$165/46%abv); and 19yo Pedro Ximénez Cask Finish (£271/$350/47%abv).

The Dalmore Anthology pop-up at Dubai Duty Free

Literature-inspired storytelling

Launching at a flagship 38sq m activation with Dubai Duty Free, the visual storytelling of The Dalmore Anthology is brought to life through a striking, literature-inspired retail concept. Bespoke display units feature elegant bookshelves. Gondolas are styled as oversized book sleeves, while illuminated glorifiers, designed to resemble stacked books, spotlight each whisky. 

In addition, The Anthology Olfactory Studio sensorial experience invites travellers to nose all three whiskies using aroma strips. Even the olfactory kit is presented in a hand-crafted hardback ”book”, reinforcing the literary theme.

Striking in-store presence

Whyte & Mackay Marketing Director Global Travel Retail Janice McIntosh said: “Drawn from the pages of our rich whisky-making heritage, The Dalmore Anthology is a celebration of legacy and possibility that showcases our ambition to innovate within the luxury whisky space. We are proud and excited to offer these exceptional new releases to our discerning travel retail clientele.”

Dubai Duty Free Senior Vice President – Purchasing Sharon Beecham added: “This exceptional new travel exclusive collection brings together age and unique cask finish, offering strong shopper appeal – exactly the kind of innovation our customers are seeking. With its striking in-store presence and curated luxury positioning, we are confident The Dalmore Anthology will drive excitement and commercial momentum within the whisky category.”

The Dalmore is the fastest-growing top 10 global malt brand in the ultra-premium and prestige sectors, according to IWSR 2024 (2019-2024 sales by value).

Women in Travel Retail+ celebrates fundraising success

Women in Travel Retail+ (WiTR+) marked another milestone at this year’s networking event in Cannes, welcoming more than 350 members and guests for an evening of connection, celebration and charity.

Hosted by US drinks group Brown-Forman during the TFWA World Exhibition, the event brought together dynamic women and allies from across the travel retail industry. The evening was praised for its vibrant atmosphere, excellent hospitality and strong sense of community.

WiTR+ Chair Sarah Branquinho addresses the WiTR+ networking group

There was huge energy and buzz in the room as women shared their experiences. The special guest was Ylva Binder, whose conversation in 2006 with WiTR+ Chair Sarah Branquinho sparked the idea for WiTR.

At that time Binder worked for Bacardi, and she is now a distiller, as is Dr Rachel Barrie, Master Blender at Brown-Forman, who gave the audience a taste of her amazing career path and a swift master class tasting of Glendronach Scotch whisky.

A raffle raised funds for Toutes à l’École, which supports the education of disadvantaged girls in Cambodia, WiTR+’s 2025 charity.

Thanks to the "incredible generosity" of members and supporters – including significant donations from Victoria’s Secret and Brown-Forman – this year’s fundraising to refurbish the sleep and study areas for female students in Cambodia has surpassed its target.

WiTR+ members in party mood at Cannes

WiTR+ Chair Sarah Branquinho said: “This was our flagship event, and we were delighted that it was hosted at the Brown-Forman stand in the Beach Village. We reached absolute capacity, which was wonderful to see. Our membership is now heading towards 900, thanks in part to the corporate partnership scheme that has really helped boost our numbers – a fantastic development for WiTR+.”

WiTR+ extended its “heartfelt thanks” to Brown-Forman for hosting such a memorable event and to all members, partners and donors for their support.

For details on WiTR+, please visit www.womenintr.com.

Rémy Cointreau serves a feast for the senses

French spirits group Rémy Cointreau offered a feast for the senses at the TFWA World Exhibition in Cannes to illustrate how its Rémy Martin XO Cognac pairs with a wide range of delicious foods.

The travel retail team guided journalists through the delights of Cognac with Parmesan cheese, ham, la baguette tradition with Échiré butter (MJ Rabbit’s favourite butter brand), candied orange, chocolate truffles and tiny canelé pastries from the Bordeaux region of France. (Sublime!)

During the Cannes show, Rémy Cointreau shone the spotlight on its commitment to retail excellence, innovation and sustainability, presenting its portfolio of spirits and wines with supreme storytelling.

Travel retail as a global shop window

“Travel retail is a unique window to the world – a channel where brand visibility and immersive experiences converge to inspire and drive conversion,” said Fida Bou Chabke, CEO Global Travel Retail. “The TFWA Cannes show is a pivotal moment for us each year, reaffirming our long-term commitment to premiumisation, to value creation for our partners, and to building lasting connections with consumers.”

Louis XIII Cognac remains at the forefront of Rémy Cointreau’s brand portfolio, embodying the group values of people, terroir and time. Following the success of its Lunar New Year and Hong Kong Bespoke Editions earlier this year, Louis XIII will reveal new icons, immersive activations and elevated gifting concepts.

Rémy Martin also unveiled fresh initiatives, building on the global impact of its XO x Anish Kapoor collaboration. Highlights include the limited-edition “This Is My City” wall, featuring the new Dubai VSOP expression and digital shelf, alongside the next wave of festive campaigns and collectible editions.

Travel retail exclusives

Beyond Cognac, Rémy Cointreau continues to fuel momentum in whisky, tapping into a growing consumer demand for authenticity, terroir and craft. At Cannes, the group premiered the latest chapter of Bruichladdich’s Black Art series, which the company describes as “a mysterious, crafted release that embodies the brand’s innovative spirit”.

Bruichladdich, Octomore, Port Charlotte, Domaine des Hautes Glaces and Westland underscored the group’s leadership in terroir-driven single malts with savoir faire and provenance.

The portfolio’s diversity was also on display with Metaxa and St-Rémy brandy, as well as Cointreau liqueur, including the Cointreau limited edition and ready-to-drink range. In Champagne, Maison Telmont presented Réserve de la Terre Rosé, the newest expression of its pioneering organic viticulture and bold vision for sustainable Champagne-making.

Pictured right: Louis XIII Cognac at the TFWA World Exhibition

Sustainability as a cornerstone

Sustainability remains integral to Rémy Cointreau’s growth, embodied in its “Sustainable Exception” roadmap. At Cannes, the group highlighted its B Corp-certified brands – Bruichladdich single malt Scotch whisky, Westland US whiskey and The Botanist gin – as proof of its commitment to ethical sourcing, responsible consumption and environmental commitment.

Alongside these brands, Rémy Cointreau showcased Telmont, the organic Champagne leading the way in sustainable viticulture, and Domaine des Hautes Glaces organic French whisky, which has been awarded Regenerative Organic Certified (ROC) status.

“Sustainability is not an add-on for us – it is embedded in every decision we make, from product development to activation design,” Bou Chabke concluded. “Today’s consumers are clear: they expect brands to act responsibly and authentically. We are proud to be setting new standards for sustainable spirits and wines in global travel retail."

Heinemann supercharges cruise retail presence

Heinemann Americas has launched a bold new cruise retail concept onboard Royal Caribbean’s Star of the Seas, delivering first-at-sea exclusives and redefining immersive shopping at sea.

With 10 retail venues onboard, the vessel features exclusive Royal Caribbean logo merchandise, fine watches and fashion jewellery, fragrances and cosmetics, as well as vintage luxury leather goods and timepieces. A standout highlight is a collection of prestige and rare spirits, crafted to surprise and captivate connoisseurs.

The beauty offer onboard Star of the Seas

The new retail offer builds on the success of Icon of the Seas, with a focus on curated exclusivity, elevated design and category innovation across four distinct store formats.

The liquor experience onboard Star of the Seas introduces several first-at-sea features, including personalised backwalls for Macallan, Hennessy and Patrón, a dedicated Johnnie Walker gondola, and a limited-edition Louis XIII monogrammed box hand-decorated exclusively for the ship, with only 30 pieces available globally. Among the rare offerings is a bottle of Loch Lomond 50yo, one of just 100 worldwide, retailing at $34,999. The store also debuts multiple exclusive barrel programmes, such as Angel's Envy – selected by Heinemann’s team as a first-at-sea – and the rare O.F.C Bourbon 1985.

Luxury timepieces are available in branded shop-in-shop formats from Cartier, Hublot, Breitling, TAG Heuer, Longines, Rado and Norquain, a new brand for Heinemann. Swiss Crown complements the offer with a curated selection of pre-owned Rolex watches.

Cartier's shop-in-shop onboard Star of the Seas

Meanwhile, the logo merchandise store presents a new collection designed exclusively for Star of the Seas, featuring fashion-forward apparel, collectibles and a children’s line. The Vineyard Vines x Royal Caribbean co-branded range – introduced on Icon and Utopia – returns with a refreshed capsule, adding a familiar and updated touch to the retail experience.

“With Star of the Seas, we continue our mission to elevate cruise retail through storytelling, exclusivity and unforgettable experiences,” said Nicolas Hoeborn, CEO of Heinemann Americas. “This launch is a testament to our strong partnership with Royal Caribbean and our shared vision for the future of travel retail.”

The Collection store offers second-hand Louis Vuitton merchandise

Together with Icon of the Seas, Star of the Seas ranks among the largest cruise ships in the world, measuring 365 metres in length and accommodating up to 5,610 guests and 2,850 crew members. It is the sixth Royal Caribbean vessel to feature Heinemann’s retail offer, following Utopia of the Seas, Icon of the Seas, Wonder of the Seas, Odyssey of the Seas and Independence of the Seas.

William Grant & Sons revs up for Cannes show

UK independent family-owned Scotch whisky specialist William Grant & Sons will return to the TFWA World Exhibition in Cannes next month in a space that highlights premium storytelling and showcases its portfolio of exclusive and high-aged liquids.

The stand design is inspired by The Balvenie and Glenfiddich shop-in-shop concepts and is developed around shopper needs and behaviours in duty free.

To celebrate Silent Pool Gin’s partnership with Royal Ascot, the brand will take over the stand terrace, and cocktails featuring Silent Pool Original Gin and Silent Pool Mediterranean Expression will be served.

Among the highlights on-stand will be the debut of the global travel retail exclusive Glenfiddich 19-Year-Old Limited Edition in partnership with Aston Martin Formula One Team. The new release embodies the values of innovation, mastery and heritage shared by the two brands.

Glenfiddich will celebrate its partnership with the Aston Martin Formula One Team in Cannes

Malt Master Brian Kinsman will host private tastings for select customers, offering them the opportunity to explore the craftsmanship, innovation and heritage behind Glenfiddich single malt Scotch whiskies.

Daily cocktail hours (17.00 to 18.00) will offer guests the chance to experience the portfolio in a relaxed and sociable setting. And throughout the week, Global Travel Retail Brand Ambassador Ashvin Joshi will engage visitors with immersive tastings and stories behind the brands.

Rufus Parkinson, Regional Managing Director - Global Travel Retail, William Grant & Sons, said: “Our global travel retail portfolio is designed to meet the evolving demands of travellers seeking experiences and innovations. From limited editions to exclusive expressions, we aim to spark curiosity and deliver exceptional experiences. TFWA is always a highlight for connecting with partners and sharing what’s next for our brands in this dynamic channel."

TFWA welcomes top brands to Cannes fair

Tax Free World Association (TFWA) is welcoming leading brands such as Hermès, Giorgio Armani, Coach, Zegna, Bally and Ralph Lauren to the 2025 TFWA World Exhibition & Conference.

This year’s fair takes place from 28 September to 2 October 2025 at the Palais des Festivals in Cannes.

Familiar names in luggage and leather goods such as Bally, Bric’s, Tumi, Samsonite and Delsey have also confirmed their participation in this year’s edition.

Powerhouses including Lacoste, Longchamp, Paul & Shark and Victorinox will have a bigger presence this year, while making a welcome return will be Furla, Napapijri and Coach, joining regular exhibitors Lancel, Coccinelle and Le Tanneur. A strong presence is also expected from leading eyewear groups including EssilorLuxottica, Safilo, Thélios, Marcolin and De Rigo.

The 2025 edition will also see a significant upswing in the number of brands showing at the Harbour Village with 30 official boats confirmed, up from 19 last year. For the first time, the Harbour Village will be fully integrated within the exhibition.

Top travel retailers including Avolta, Lagardère, Gebr Heinemann, 3Sixty, Dubai Duty Free and Qatar Duty Free have confirmed large delegations, while major international airports, airlines and cruise operators will also be attending.

Delegates will hear from high-calibre speakers during the TFWA Conference on Monday, 29 September. Two workshops, World in Flux: Travel Retail Amid Today’s Geopolitical Realities and Next Horizon: Charting the Future of Travel Retail, will take place on Tuesday and Wednesday.

Innovation on show

The new Innovation Square will host the two workshops in addition to private evening events. TFWA’s ONE2ONE meeting service will provide opportunities for exhibiting brands, key buyers, airports and trade agents to focus on business. The exhibition halls will be open from Monday afternoon through to Thursday.

Registration remains open until the first week of September.

TFWA President Philippe Margueritte said: “It’s gratifying to see that so many of global travel retail’s most prestigious brands are planning to join us once again in Cannes for what is undoubtedly one of the most important events in our calendar. We look forward to welcoming these high-profile established names plus new game-changing tastemaker brands to TFWA World Exhibition & Conference in September."

Monkey Shoulder keeps on trucking in Mumbai

Monkey Shoulder, the disruptive whisky brand from William Grant & Sons, has debuted its Monkey Mixer Truck at Chhatrapati Shivaji Maharaj International Airport in Mumbai.

Launched in the departures area on 26 May 2025 for a three-month period, the showstopping pop-up was developed in collaboration with Ospree Duty Free.

Monkey Shoulder's Monkey Mixer Truck at Mumbai Airport

The truck, with its barrel evoking a giant cocktail shaker on wheels, doubles as a DJ platform, complete with a dynamic onboard sound system. Alongside the striking truck installation, Monkey Shoulder brand ambassadors invite visitors to discover why Monkey Shoulder is the perfect spirit for mixing.

Bringing together technology and mixology, an interactive digital cocktail recipe selector helps travellers to explore new drinks to try at home. Meanwhile, a 3D brand video plays on a giant curved screen. As a memorable takeaway, shoppers who purchase two bottles receive a set of six Monkey Shoulder vinyl coasters.

To celebrate the launch, Ospree Duty Free and Monkey Shoulder partnered to create a one-of-a-kind takeover event, featuring a live DJ spinning a Monkey Shoulder playlist to bring festive vibes to the terminal, while shoppers were gifted with branded caps and coasters. Those who purchased a twin pack were treated to a ride to their gate in branded Monkey Shoulder golf carts.

“This is the first time we’re bringing the Monkey Shoulder Mixer Truck to an airport, and it perfectly showcases our commitment to delivering outstanding experiences that drive footfall and shopper engagement,” enthused Rufus Parkinson, Regional Managing Director – Global Travel Retail at William Grant & Sons.

“This milestone was made possible through our trusted collaboration with Ospree Duty Free, and we’re thrilled to bring this unique activation to Mumbai.”

An Ospree Duty Free spokesperson said: “This collaboration with Monkey Shoulder is truly one-of-a-kind, and we’re proud to bring something so fresh and engaging. The DJ set-up, the larger-than-life truck and the whole vibe creates a fun, experiential moment for travellers. At Ospree Duty Free, we’re always looking to create new ways for travellers to pause, engage and take back a unique memory, and this one checks all the boxes."

Bowmore and Aston Martin unveil 'spun gold' whisky

Bowmore Scotch whisky and Aston Martin have introduced the second, and final, release in their groundbreaking ARC Series.

The striking Bowmore ARC-54 creation unites a rare 54yo whisky from Bowmore distillery with a distinctive hand-blown decanter inspired by the cutting-edge design of the Aston Martin Valkyrie hypercar.

Distilled in November 1968, this rare whisky is the culmination of 54 years of maturation, latterly spent in a second-fill European oak sherry butt and third-fill American oak hogshead. Inspired by the Golden Ratio, the 61.8% European oak aged spirit and 38.2% American oak aged spirit are finally unified for 15 months. The liquid looks like "spun gold", according to the tasting notes.

Bowmore ARC-54

Each hand-blown decanter takes inspiration from the F1-inspired aerodynamic exterior of the Aston Martin Valkyrie hypercar, including the full-length Venturi tunnels that contribute to around 1,100 kilograms of downforce, and the natural fluid forms of the terroir of Islay in Scotland.

Inspired by the design direction and principles of an Aston Martin, Bowmore ARC-54 is sculpted with precision, creating a striking sense of flow in its lines and styling. The shape is defined by these fluid aerodynamics and showcases the shared philosophy through the diffuser-inspired glass sculpture to enhance the flowing reflections of the whisky.

As befits its ultra-exclusive positioning, only 130 decanters of Bowmore ARC-54 (44.3%abv) are available globally. Underlining the importance of the channel to the Suntory Global Spirits portfolio, an allocation of 20 has been set aside for selected key travel retail partners, starting with Dubai Duty Free in May.

The past year has marked a milestone for Bowmore in global travel retail, underpinned by the reveal of a new brand world and visual identity. This transformational style was introduced through the Bowmore Appellations Collection travel retail exclusive whisky range, which made its debut in October 2024.

A pinnacle of craftsmanship

“Bowmore ARC-54 represents a pinnacle of craftsmanship, and we are thrilled to present this extraordinary release to discerning travellers in select locations through our valued travel retail partners,” said Nandini Valio, Suntory Global Spirits Senior Marketing Director for Global Travel Retail.

“It is absolutely fitting that Bowmore ARC-54 will be highlighted in the travel retail channel, which is a vital global stage for showcasing Bowmore’s prestige portfolio. The Bowmore Appellations Collection was the first chapter in a new story of elevation and premiumisation for the brand. The unveiling of ARC-54 builds on that momentum and further extends our legacy within the world of rare and remarkable whiskies.”

Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin, enthused: “Bowmore ARC-54 continues the cutting-edge, technology-based collaboration between two exceptional brands that are steeped in heritage and tradition. It embodies the innovative thinking that we apply to Valkyrie and Valhalla, our mid-engined sports cars. A truly creative collaboration."

The Balvenie celebrates Golden moments

The newest addition to The Balvenie’s celebrated Cask Finishes Range, The Balvenie 12-Year-Old Golden Cask whisky, is taking centre stage in a series of high-profile activations for 2025 in key locations.

The campaign launched in Seoul Incheon, Hong Kong, Taipei Taoyuan, London Heathrow, Shanghai Pudong, Beijing Capital, Istanbul, Mumbai, Delhi and Dubai airports, and will be rolled out in Singapore Changi, London Gatwick, Paris Charles de Gaulle and Los Angeles airports.

The Balvenie 12-Year-Old Golden Cask activation at Singapore Changi Airport

Created to highlight the brand’s expertise, each location-tailored experience invites adult travellers to embark on an immersive sensory journey that explores The Balvenie distillery’s signature approach to crafted whisky making with a curated selection of The Balvenie’s portfolio, led by the Cask Finishes range.

A focal point of the campaign was a pop-up designed in collaboration with Lotte Duty Free, live at Singapore Changi Airport earlier this year, located in the prime T3 Departure transit area. The circular design harnessed The Balvenie’s signature honey-toned accents and iconic arches, subtly nodding to the brand heritage. Inside the pop-up, dedicated displays featured the available expressions, with a prominent wall bay position for The Balvenie 12-Year-Old Golden Cask (43%abv).

Other key elements of the experience included an immersive Cask Finishes Flavour Discovery and Tasting area, where visitors could explore how cask finishing influences whisky flavour. Through an interactive deconstruction, this sensorial section demonstrated how different casks shape the whisky’s character. The tasting area, guided by an expert brand ambassador, was enhanced by a chocolate pairing to create a new depth of flavours and textures.

The Door to Distillery touchpoint was a digital installation acting as a virtual gateway to Scotland. This immersive display transported visitors to the distillery, offering an intimate look at the brand’s makers, bringing to life the dedication, artistry and time-honoured techniques that define The Balvenie.

To complete the shopping experience, a central Art of Gifting podium allowed passengers to customise their purchases with personalised Changi-exclusive key chains and luggage tags.

“We are excited to partner with our long-term customers on this new series of activations, presenting The Balvenie’s Cask Finishes range and the newest 12yo addition to travellers globally in an interactive and personalised way,” said Gwilym Cooke, Head of Marketing Global Travel Retail at William Grant & Sons.

William Grant & Sons fuels excitement in Singapore

William Grant & Sons is returning to the TFWA Asia Pacific Exhibition with a brand-new stand design inspired by Glenfiddich’s partnership with the Aston Martin Formula One Team.

In 2024, Glenfiddich announced a long-term partnership that brings together two brands renowned for their heritage, innovation and pursuit of excellence.

Glenfiddich has partnered with the Aston Martin Formula One Team

At the TFWA Asia Pacific exhibition, which runs from May 11 to 15 in Singapore, William Grant & Sons is showcasing recent global travel retail-exclusive innovations. Throughout the show, visitors will be served cocktails featuring the recently launched The Balvenie 12 Year Old Golden Cask and Hendrick’s Sunspell, alongside Silent Pool Gin and Glenfiddich Single Malt.

With Glenfiddich and The Balvenie both experiencing strong growth over the past year, William Grant & Sons’ travel retail division has delivered robust results in Asia Pacific duty-free.

“We continue to observe a shift towards premiumisation, with travellers seeking unique experiences and exclusive whisky expressions in duty-free,” said Rufus Parkinson, Regional Managing Director Global Travel Retail.

“William Grant & Sons is well positioned to meet this growing demand with our leading malts and premium gin portfolio, strengthened by standout activation plans across key locations including the exciting launch of our Glenfiddich partnership with the Aston Martin Formula One Team.”

William Grant & Sons boosts visibility at Mumbai Airport

In other news, William Grant & Sons has launched its first permanent installation in the Arrivals terminal of Mumbai Chhatrapati Shivaji Maharaj Airport, strengthening its footprint in one of India’s busiest travel hubs.

Located in the newly renovated and expanded Arrivals store, the dedicated space brings to life the malts portfolio, comprising Glenfiddich, The Balvenie and Monkey Shoulder. This launch complements its showcase in the Departures terminal.

William Grant & Sons opens a malt whisky space with Ospree Duty Free at Mumbai Airport Arrivals

Developed in partnership with long-term collaborator Ospree Duty Free, the permanent malt area was officially inaugurated on April 6 in the presence of Rufus Parkinson, Regional Managing Director Global Travel Retail at William Grant & Sons; Damian Cooper, Regional Director Global Travel Retail at William Grant & Sons; Sheetal Kachroo, Buying Head at Ospree Duty Free; and Sumit Chatterjee, Head of Operations at Ospree Duty Free.

“This new malt-dedicated space in Arrivals is another step forward in our partnership with Ospree Duty Free and our commitment to engaging travellers throughout their airport journey,” said Parkinson. “With an established presence in Departures and now a premium, permanent showcase in Arrivals, we are well positioned to offer Indian and international shoppers a seamless and elevated experience."

William Grant & Sons cruises into the future in Miami

Independent family-owned UK distiller William Grant & Sons has showcased its brand portfolio at the F&B@Sea event, organised by Seatrade Cruise Global in Miami on April 9 and 10.

The event focused on cruise food and beverages innovation and featured major cruise industry stakeholders, coming together in a conference and exhibition format.

On an eye-catching, new-look stand, the William Grant & Sons team displayed its brand portfolio which includes Hendrick’s Gin and Monkey Shoulder Whisky, both regarded as key players in the global cruise channel.

Alongside Hendrick’s Gin Original, Hendrick’s Gin offers two distinctive expressions, Amazonia and Sunspell, both crafted under the brand's Cabinet of Curiosities, exclusive to the travel retail and cruise market.

Hendrick's Sunspell Gin

Hendrick’s Sunspell made its debut late last year, inspired by the vibrant colours of the Scottish sunset. It offers bursts of citrus layered over the Hendrick's signature cucumber and rose infusion, with a refreshing and spicy finish.

The Glenfiddich Perpetual Collection was also highlighted, along with a new release from The Balvenie and ultra-premium UK gin brand Silent Pool.

The Balvenie’s Cask Finishes Range welcomed its latest travel retail exclusive addition The Balvenie 12 Year Old Golden Cask earlier this year. The single malt undergoes 12 years of maturation in traditional ex-bourbon whisky casks, developing notes of warm, smooth honey, and is finished in rum-seasoned casks, adding bold layers of candied fruit and vanilla.

Sampling and tasting opportunities were offered on the stand, along with a selection of crafted cocktails.

The William Grant & Sons team was led by Regional Manager Global Travel Retail Holly Stevenson, who said: “This exciting F&B@Sea event is fast becoming a must for brands and other stakeholders in the cruise industry. William Grant & Sons is fortunate to have outstanding brands which are tailor-made to meet the needs of today’s cruise passengers and travelling consumers."

Bruichladdich boosted by Organic Barley 16yo whisky

Rémy Cointreau-owned Bruichladdich Distillery Company has unveiled a new global travel retail exclusive single malt whisky: Bruichladdich Organic Barley 16 Aged Years.

Following the success of last year’s Not Your Classic Whisky activation programme for The Bruichladdich Twenty One and The Classic Laddie Sherry Cask Edition, the latest expression from the progressive Islay-based distillery made its channel debut last month in Singapore Changi Airport, in partnership with Lotte Duty Free Singapore, as part of a two-month exclusive listing period.

Bruichladdich Organic Barley 16 Aged Years

The Singapore Changi debut will be followed by a roll-out to key airports, supported by an ambitious promotional programme that will also highlight the wider Bruichladdich portfolio.

Incorporating Bruichladdich’s Not Your Classic campaign concept and visuals, the Changi activation features colourful shades of bright aqua and orange – plus a life-size model of a sheep, to evoke Bruichladdich’s Islay island heritage.

A tasting bar pop-up invites travellers to sample the Bruichladdich portfolio of single malt Scotch whiskies. They include the Classic Laddie Sherry Cask Edition, 21 Aged Years, and the Micro Provenance Cask (which is exclusive to Singapore Changi Airport) as well as the brand’s signature peated range, such as Port Charlotte and Octomore.

Travellers can also play a fun, interactive Not Your Classic Jumping Game, in which they use their voices (rather than traditional arcade game controls) to direct a series of jumping sheep – and learn about the key whisky features in the process.

“We are delighted to partner with Rémy Cointreau to introduce the Bruichladdich Organic Barley 16 Aged Years as a Changi 1st exclusive,” said Lotte Duty Free Singapore Managing Director Jeff Jeong Soongyu. “This world-first launch brings travellers a whisky with true character. Bruichladdich’s focus on provenance and quality speaks to today’s discerning consumers, and we’re pleased that Lotte Duty Free Singapore is the first to offer this exceptional release.”

Fully traceable from farm to glass

The 16yo, unpeated single malt whisky is distilled using 100% organically grown malting barley in the B Corp-certified distillery. Cultivated and harvested at Mid Coul Farm, Inverness, Scotland, the barley is grown without the use of artificial fertilisers or pesticides, reducing agrochemical inputs and supporting healthy soils. 

Fully traceable from farm to glass, the Organic Barley 16 Aged Years has spent its entire maturation life on Islay. 100% bourbon cask matured, the ex-American oak adds smooth vanilla cream and subtle wood spices to the final single malt whisky, complementing the clean, cereal-forward spirit.

Beyond the malting barley alone, every aspect of Bruichladdich Organic Barley 16 Aged Years adheres to organic certification. Each step of the process is inspected and certified by the Biodynamic Association.

Bottled at 50%abv, Bruichladdich Organic Barley 16 Aged Years is described as a light and vibrant single malt whisky. A medley of tropical fruits open on the nose, with pineapple, peach and apricot jam. The ex-American oak adds to the smooth and rounded texture on the palate, with the organic barley coming to the fore with notes of malt sugar, warm straw and sweet toffee popcorn.

“I’m very proud of this exciting new addition to our travel retail exclusive portfolio,” commented Rémy Cointreau CEO Global Travel Retail Fida Bou Chabke. “Sustainably farmed, using no artificial fertilisers, agrochemicals or pesticides, Bruichladdich Organic Barley 16 Aged Years showcases the brand’s commitment to terroir and barley exploration. I’m delighted to once again be partnering with Lotte Duty Free Singapore and Singapore Changi to offer our travelling consumers the first opportunity to experience this very special release.

“Bruichladdich Organic Barley 16 Aged Years is an exceptional single malt that embodies the essence of Islay, and the distillery’s dedication to producing spirits that are pure, authentic, and respectful of the land they are born from. We know that travellers are increasingly seeking out brands that offer creativity, craftsmanship and meaningful consumption moments. This new global travel retail-exclusive expression perfectly captures Bruichladdich’s unwavering dedication to transparency, traceability and uncompromising quality."