Suntory Global Spirits has opened a new shop-in-shop showcasing its premium Japanese spirits at Frankfurt Airport Terminal 1’s B-West store.
The liquor group’s first House of Suntory shop-in-shop in Europe is operated by Frankfurt Airport Retail, a joint venture between Fraport Group and Gebr Heinemann. The store reopened last year as a World of Fine Taste experience.
To celebrate the opening, on 30 and 31 January, specialist brand ambassadors were on hand to help travellers discover The House of Suntory portfolio through tastings, and learn more about Suntory’s whisky heritage.
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| Suntory's shop-in-shop at Frankfurt Airport Terminal 1 |
The official ribbon-cutting ceremony was conducted by Gebr Heinemann Head of Buying Spirits Manuel Schilling, Frankfurt Airport Managing Director Gordana Schiel and Suntory Global Spirits General Manager Global Travel Retail Gareth Jones.
The boutique incorporates The House of Suntory’s signature merchandising design features, inspired by harmony with Japanese nature and elevated by Japanese craftsmanship (Monozukuri).
Lightboxes and a screen displaying eye-catching images of Japan’s beautiful landscape illustrate Suntory’s harmonious balance with Japanese nature and traditions.
The space features Suntory’s luxury Hibiki, Yamazaki and Hakushu whiskies. Highlights include rare exclusives such as Hibiki 40 Year Old – a blend of Japanese whiskies from Suntory’s globally acclaimed distilleries Yamazaki, Hakushu and Chita – each matured for over 40 years. Only 400 bottles of the ultra-luxury Hibiki 40 Year Old have been released globally.
The offer will include other sought-after releases such as the travel retail exclusive Kogei Collection, and the limited-edition Tsukuriwake Series. Premium offerings from the brand’s Toki and Chita whiskies are spotlighted through a Japanese garden-themed merchandising pillar, alongside other Japanese spirit categories, notably Roku Gin and Haku Vodka.
“The opening of this new shop-in-shop is a testament to our strong collaboration and long-term partnership with Gebr Heinemann,” noted Gareth Jones, General Manager Global Travel Retail Suntory Global Spirits. “The space has been curated for Frankfurt Airport and offers travellers a unique sense of luxury, storytelling and Japanese culture.”
“Step into our newly opened shop-in-shop boutique and embark on a journey of inspiration,” commented Gebr Heinemann Head of Buying Spirits Manuel Schilling. “Our partnership with Suntory Global Spirits brings [travellers] an unparalleled experience that combines luxury with the essence of Japanese craftsmanship.”
“We are excited to delight our customers with the unique combination of various flavours and aromas from the House of Suntory,” added Frankfurt Airport Director Gordana Shiel. “With authentic Japanese spirits, we bring a piece of Japanese nature into the bustling environment of the airport, inviting our customers to immerse themselves, indulge their senses, and take their taste buds on a special journey.”
