UK independent family-owned Scotch whisky specialist William Grant & Sons will return to the TFWA World Exhibition in Cannes next month in a space that highlights premium storytelling and showcases its portfolio of exclusive and high-aged liquids.
The stand design is inspired by The Balvenie and Glenfiddich shop-in-shop concepts and is developed around shopper needs and behaviours in duty free.
To celebrate Silent Pool Gin’s partnership with Royal Ascot, the brand will take over the stand terrace, and cocktails featuring Silent Pool Original Gin and Silent Pool Mediterranean Expression will be served.
Among the highlights on-stand will be the debut of the global travel retail exclusive Glenfiddich 19-Year-Old Limited Edition in partnership with Aston Martin Formula One Team. The new release embodies the values of innovation, mastery and heritage shared by the two brands.
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| Glenfiddich will celebrate its partnership with the Aston Martin Formula One Team in Cannes |
Malt Master Brian Kinsman will host private tastings for select customers, offering them the opportunity to explore the craftsmanship, innovation and heritage behind Glenfiddich single malt Scotch whiskies.
Daily cocktail hours (17.00 to 18.00) will offer guests the chance to experience the portfolio in a relaxed and sociable setting. And throughout the week, Global Travel Retail Brand Ambassador Ashvin Joshi will engage visitors with immersive tastings and stories behind the brands.
Rufus Parkinson, Regional Managing Director - Global Travel Retail, William Grant & Sons, said: “Our global travel retail portfolio is designed to meet the evolving demands of travellers seeking experiences and innovations. From limited editions to exclusive expressions, we aim to spark curiosity and deliver exceptional experiences. TFWA is always a highlight for connecting with partners and sharing what’s next for our brands in this dynamic channel."
