UK fragrance house Molton Brown has introduced a series of high-impact installations in travel retail doors, in partnership with Avolta-owned World Duty Free, as part of its Summer 2025 campaign to support its best-selling Mesmerising Oudh Accord & Gold fragrance.
Timed to coincide with the peak summer travelling season, the eye-catching Must Have Tables are live at London Heathrow Terminal 2 and T5, and at London Stansted, from 5 August until 3 September.
 |
| Molton Brown's best-selling Mesmerising Oudh Accord & Gold collection |
The Mesmerising Oudh Accord & Gold collection includes Eau de Parfum, Bath & Shower Gel, Body Lotion, Fine Liquid Hand Wash, Hand Lotion, Candles, Aroma Reeds and Aroma Reed Refills.
A curated selection is being highlighted on the Must Have Tables, which feature a QR code customers can scan to discover more. The information is available in English, French and German. Travellers who spend £120 will receive a 7.5ml Travel Eau de Parfum gwp.
Brand storytelling through Artists of Note
Introduced in 2015, Mesmerising Oudh Accord & Gold was Molton Brown’s most successful fragrance in 2024. Composed by Senior Perfumer Sylvie Fischer, its winning formula takes wearers seamlessly from day to night, thanks to its signature note of olibanum resin.
Mesmerising Oudh Accord & Gold is the latest addition to Molton Brown’s pioneering Artists of Note series, which invites creatives to reimagine the brand’s fragrances through their unique media, to express the sensorial power of scent.
For Mesmerising Oudh Accord & Gold, Molton Brown chose London-based multi-disciplinary artist Karimah Hassan. Her distinctive “paint out loud” approach sees her express the scent in a painting and poem called The Golden Bridge.
“This natural meeting of perfumery and artistry is a true reflection of Molton Brown’s dedication to craftsmanship and the emotional connection we forge with scent,” the company said.
Drawing from her rich Welsh, Yemeni and Bangladeshi background, along with her strong identity as a Londoner, Hassan creates large-scale paintings and installations alive with legacy, memory and heritage. Collaborating with brands such as Burberry, and with exhibitions in Selfridges and The Rosewood, she is inspired by the fresh, raw energy of the city and its wave of painters, writers, designers and musicians moving as one.
 |
| Molton Brown's Must Have Table in travel retail |
"I strive for radiance"
With The Golden Bridge, Hassan uses her multi-faceted practice to depict the “alchemy of turning scent into ceremony”.
“I strive for radiance through my painting and poetry,” Hassan noted. “I work with layers of colour, of story, of emotion.” Of the fragrance, she declared: “It makes me feel like a goddess – like I’m charging forward on a chariot.”
Much like how the scent unfurls note by note, Hassan’s artwork demands a second look to uncover its hidden intricacies. Captured in a diptych – one single composition across two connected portraits – the expressive layers of golds, rich ambers and burnt reds perfectly merge with unexpected textures to display a heady, dreamlike oasis.
“As one of our enduring best-sellers, Mesmerising Oudh Accord & Gold is a key priority for us in the travel retail channel, and we have a number of exciting initiatives planned for this strategic focus,” said Molton Brown Key Account Manager Global Travel Retail Rohanne Collis. “This summer’s Must Have Tables offer a strong platform to build on this fragrance’s momentum, while also celebrating its latest evolution as part of our Artists of Note series."
