Monday, 18 August 2025

MCM plays with the nostalgia trend

As fashion embraces the nostalgia trend, MCM has released two new collaborations exclusively available in Asia.

The first collab is with the popular Thai character Butter Bear. The sweet link-up made its debut in the German luxury brand’s Bangkok pop-up store, bringing playful styles to the heart of the city.

MCM x Butter Bear in Bangkok - Instagram (@mcmworldwide)

Visitors got the chance to shop the exclusive pieces – and meet the icon herself.

The collection is only available in Thailand.

MCM x Crayon Shinchan - Instagram (@mcmworldwide)

MCM x Crayon Shinchan

Meanwhile, over in Japan, a new collaboration with Crayon Shinchan, a Japanese manga and anime series by Yoshito Usui, reimagines MCM’s Visetos monogram with a playful anime twist.


Six exclusive pieces are available, released only in Japan.