Luxury Polish vodka brand U’Luvka Vodka will showcase its full portfolio at the upcoming TFWA World Exhibition in Cannes, as it targets the next phase of international travel retail expansion following its acquisition by independent drinks group Aspri Spirits – a leading player in India’s imported alcoholic beverages sector.
Presented in Cannes in partnership with spirits brand agency JP-GTR, U’Luvka will use the exhibition to meet customers, rekindle previous relationships and build new partnerships.
 |
| U'Luvka Vodka |
The brand’s renewed travel retail strategy is already gaining momentum, with U’Luvka Vodka present at leading travel retail locations across Europe, the Middle East and South Asia, including Baltona in Poland, Dubai Duty Free, GAL Delhi Duty Free, Hyderabad Airport, Maldives Airports and Avolta locations such as Bengaluru.
Expansion is planned across Europe, the Middle East and Asia as U’Luvka continues to rebuild and extend its international footprint.
The brand’s combination of distinctive bottle design, premium liquid and Polish heritage positions it to capitalise on the premiumisation of spirits in travel retail, particularly across the Middle East, India and Asia.
Alongside its international expansion, award-winning U’Luvka is taking a targeted approach to travel retail, prioritising locations with the right consumer profile and supporting listings with brand ambassador activity and staff training.
Aspri Spirits Head of International Business Justin Weston said: “Cannes comes at an important moment for U’Luvka as we build on the momentum generated since the acquisition and our renewed focus on travel retail. We are seeing encouraging engagement across key markets and are now focused on developing the right partnerships and listings to support sustainable international growth.”
JP-GTR Founder Jean-Philippe Aucher added: “U’Luvka Vodka has the quality, identity and heritage to compete strongly in the premium spirits space, and Cannes gives us an important opportunity to share our ambitions with the global travel retail community. Our priority is not simply to increase distribution, but to build the brand thoughtfully in locations where its proposition can really connect with travellers."
