Ferrero Travel Market introduced its latest innovations across confectionery, biscuits and digital engagement at the 2026 TFWA World Exhibition.
A key focus at this year's fair was the expansion of Ferrero's biscuit offering, spearheaded by the global roll-out of Kinder Crunchy Cookies, which scales up the company’s pioneering La Biscotteria concept.
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| Kinder Crunchy Cookies |
Kinder Crunchy Cookies made its travel retail debut last year exclusively with Avolta, and joins the company’s portfolio with global availability from September 2026.
The product is offered in a 136g snacking format with packaging developed exclusively for the travel retail channel.
A new Kinder experience
Kinder Crispy has joined its travel retail portfolio with global availability, following its debut last year exclusively in partnership with Gebr Heinemann.
The product features layers of creamy milk filling, cocoa and hazelnut filling, crispy wafer, milk chocolate and biscuit crumbs.
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| Kinder Crispy |
Recognising the growing importance of connected consumer experiences, Ferrero has introduced a Kinder digital game that extends shopper engagement beyond the point of purchase.
Designed to create an interactive experience both in-store and afterwards, the game incorporates digital touchpoints designed to deepen brand connection throughout the traveller journey.
Sustainability advances
Alongside its product innovations, Ferrero highlighted continued progress across its global sustainability strategy, demonstrating advances in responsible sourcing, packaging circularity, and support for farming communities.
Some 92.9% of its packaging is designed for recyclability, reusability or compostability, while the redesign of the signature Ferrero Rocher boxes contributed to a reduction of 16,000 tonnes of plastic cumulatively since September 2021.
In addition, Ferrero’s Save the Children programme in Côte d’Ivoire is set to reach 235 cocoa-producing communities by 2030.
Sergio Salvagno, General Manager of Ferrero Travel Market, said: “By combining product innovation, digital engagement and category expansion, we continue to create value for our retail partners, while offering travellers exciting reasons to discover and enjoy our brands. We also remain committed to embedding sustainability across our business."
