MCM, the German luxury brand born in Munich, is celebrating the annual Oktoberfest festival with a new partnership honouring Bavarian culture.
The MCM x Alpenherz capsule collection features three sophisticated dirndl dresses, an exclusive Aren Oktoberfest Crossbody and a pretzel charm.
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| Exclusive: MCM x Alpenherz |
“Oktoberfest has always been the world’s stage for Bavarian culture and this year, MCM and Alpenherz bring their shared roots to that spotlight. Uniting haus codes with Alpenherz’s dirndl expertise, this limited-edition collection is built for women who honour tradition without being defined by it,” said MCM.
The dirndls have detachable sleeves, versatile silhouettes and a shared diamond motif so they can be styled to suit the wearer.
The collection is available at MCM stores across Germany, Austria and Switzerland, online at mcmworldwide.com, or at Alpenherz and Breuninger.
