MCM infuses joy and cuteness into personal style

MCM is stepping up its 50th anniversary celebrations with a Hello Kitty collaboration exclusively for the Japanese market.

MCM x Hello Kitty

In the German luxury brand’s second link-up with Hello Kitty, the cute cartoon icon gets a makeover. Her monochromatic look is emblazoned across signature bags, ready-to-wear and accessories.

The capsule collection is available online and in-store across Japan.

As part of the celebrations, an MCM x Hello Kitty pop-up store has begun trading at Kansai Airport in Osaka until 29 September 2026.

Metaxa stars in Greek airport campaign

Rémy Cointreau is enhancing the travel retail presence of its Greek spirits brand Metaxa with the launch of new packaging for Metaxa 12 Stars, supported by an immersive airport activation programme.

The refreshed Metaxa 12 Stars packaging is being showcased in key travel retail locations throughout Greece, the home of the brand. Designed to strengthen on-shelf presence with a contemporary new look, the bottle also celebrates the premium liquid, highlighting the toasted oak taste and its distinctive dried fruit notes.

Metaxa 12 Stars

A 360-degree campaign spanning Greece’s busiest travel retail locations during the peak summer holiday season includes high-profile activations taking place at airports in Athens, Thessaloniki, Rhodes, Heraklion, Kos and Chania.

A major focus of the activations is tasting tables. Enhanced in-store branding will further reinforce awareness and create a standout brand presence across participating airports.

To maximise visibility, the campaign extends beyond the retail environment, through exclusive experiences developed in partnership with Avolta. Through August to October, members of the Club Avolta loyalty programme can enjoy complimentary entry to Liknon, the home of Metaxa  on the island of Samos. They will also be invited to enjoy a complimentary cocktail at participating Greek domestic bars during August, strengthening engagement beyond the point of purchase.

“Travel retail represents a unique opportunity to introduce consumers to the world of Metaxa, at a time when they are most open to discovery,” said Rémy Cointreau Marketing Director Global Travel Retail Alice Hoffmann.

“We know that today’s travellers are seeking premium, authentic products with a genuine sense of provenance. This integrated summer campaign combines the launch of our new Metaxa 12 Stars packaging with immersive tasting experiences and exclusive rewards that bring the brand’s Greek heritage to life.

“By creating meaningful moments of discovery throughout the traveller journey, we are building long-term affinity with the brand, while reinforcing Metaxa’s premium positioning in travel retail."

MCM turns up the volume with Disco Visetos

As it celebrates its 50th anniversary, German luxury brand MCM has introduced a bold reimagining of its signature monogram inspired by its disco roots in Munich in the 1970s.

“Disco Visetos brings playful energy to bags, small leather goods, and beyond,” MCM said.

MCM Disco Visetos

Animated lines pulse across the motif in vibrant colourways, capturing the rhythm and movement that defined the disco era.

Across ready-to-wear and silk accessories, Disco Visetos takes on a subtler expression: a diamond-inspired print, designed to complete the look with the same retro-futuristic feel.

Also for Autumn/Winter 2026, MCM has unveiled the Nylon Family. Crafted from recycled nylon, the new line introduces expandable silhouettes designed to transform effortlessly between compact functionality and enhanced capacity.

MCM Aren Nova Crossbody in Monogram Econyl

Balancing versatility with a sleek, modern finish, each piece offers a refined approach to travel and life in motion.

The collection combines water-resistant fabrics with lightweight performance and exceptional durability.

Also new is the Quilted Leather Travel Line, where softness meets structure. Made in Italy from premium nappa, the new quilted leather offers a silky smooth feel with lasting durability. Padded and stitched into the brand’s iconic diamond pattern, the texture creates a supple, softly sculpted effect.

The Aren Backpack features organisation-friendly compartments, while the versatile Aren Crossbody can be worn across the shoulder or as a hand-held pouch.

MCM Aren Backpack in Diamond Quilted Leather

For long journeys, the practical Ottomar Weekender can be lifted by top handles or carried by the side strap.

In other news, Positive Luxury, which helps luxury lifestyle brands adopt sustainable, ethical and regenerative business practices, has announced that MCM has achieved Butterfly Mark certification for the second time.

The brand continues to strengthen its ESG performance through responsible sourcing, a 21% reduction in emissions, comprehensive supplier due diligence and ESG audits, alongside global volunteering initiatives that support environmental and social impact, Positive Luxury said.

Laphroaig brings Willem Dafoe’s whisky to travel retail

Laphroaig is introducing its limited-edition Islay single malt whisky, Willem by Willem, to travel retail – the latest chapter in Laphroaig’s partnership with cult actor Willem Dafoe.

London Heathrow Airport Terminal 5 hosted an activation in August, marking the first stop in an international roll-out across key airport locations.

Dafoe, who became a Friend of Laphroaig last September, selected the Willem by Willem spirit with Laphroaig’s Senior Whisky Maker, Sarah Dowling. Instead of focusing on tasting notes and process, he chose the peated whisky that sparked his curiosity and delivered the most memorable tasting experience.

Friend of Laphroaig Willem Dafoe and his Willem by Willem single malt whisky 

Dafoe said: “It was a pleasure learning about each of the whiskies shortlisted to be the one. I made my final choice based on the whisky that evoked the most curiosity about its taste – something I still can’t put my finger on, but that's half the fun. For me, when I sip Willem by Willem I experience… you tell me. For all who drink it, I hope the whisky will inspire discussion.”

Inspired by the film industry “no notes” phrase, meaning a performance so confident and complete it needs no direction, the launch excludes tasting notes. Instead, fans worldwide are invited to form their own interpretation of the whisky’s taste.

Dowling said: “Our experience with whisky is so personal, from how we drink it – whether neat, with water or in a cocktail – to the different opinions about its taste. It was important to Willem and me that we selected a rich and complex spirit, unmistakably Laphroaig, but which allowed people to interpret and enjoy it in their own way. The whisky speaks for itself and I look forward to hearing what it is saying to people around the world.”

Friends of Laphroaig community

The Heathrow introduction was supported by a prominent high profile promotion in partnership with Avolta, delivering exposure both in-store and across the retailer’s digital ecosystem.  Within a dedicated bar space, a Claim Your Turf activation invited smoky whisky fans to join the global Friends of Laphroaig community. Friends were able to plant a flag with their name and country of origin into a piece of turf, creating an evolving visual celebration of fans from across the globe.

The experience showcased Willem by Willem through the hero bottle, dedicated point-of-sale materials, the campaign film starring Dafoe, and striking key visuals.

Legal drinking age shoppers were invited to sample expressions including Laphroaig Four Oak through Paloma and Bubbles cocktails. Gifts with purchase were available, including a seaweed gift bag, a welly keychain and 50 bonus Friends of Laphroaig points, to welcome new consumers into the community.

Ashish Sagar, General Manager CoE Global Travel Retail and MEA at Laphroaig brand owner Suntory Global Spirits, said: “Global travel retail plays a vital role in introducing consumers to the world’s most distinctive spirits and Laphroaig is a brand that rewards curiosity and discovery. Willem by Willem is a unique expression of that spirit. It is a whisky that invites travellers to experience, interpret and share their own perspective. We are proud to bring this remarkable release to key airports around the world and create memorable moments for whisky enthusiasts everywhere.”

Willem by Willem is a 14yo, Oloroso cask-finished whisky (53.7%abv), priced domestically at $142. Following the Heathrow T5 launch, the airport roll-out will continue this autumn in Singapore Changi, Mumbai Chhatrapati Shivaji Maharaj, Delhi Indira Gandhi and Dubai.

Maker’s Mark seals airport-exclusive artist series

Kentucky bourbon brand Maker’s Mark has launched a global travel retail exclusive series featuring custom, city-inspired labels designed by acclaimed artist Alexandra Pacula.

Available for a limited time in selected airports, the bespoke Maker’s Mark bottles are inspired by destinations including New York, Los Angeles, Paris, London, Dubai, Delhi, Mumbai, Singapore, Seoul, Sydney and Melbourne, inviting travellers to discover and collect each release throughout their journeys.

Maker's Mark Artist Series - City Edition

"At Maker’s Mark, we’ve always believed that character comes from doing things differently, and this Artist Series – City Edition brings that idea to life by capturing the distinct spirit and creative energy of iconic cities around the world," said Rob Samuels, eighth-generation whisky maker and Managing Director of Maker’s Mark. “Today’s travellers are looking for experiences that feel personal and memorable, and we’re proud that each beautifully designed bottle is something they can enjoy long after their trip ends.”

Drawing on her signature style of painting inspired by long-exposure photography techniques, Pacula captures each city’s movement, light and rhythm through layered, expressive compositions. Hand-painted details nod to the brand’s signature red wax seal.

Pacula said: “Maker’s Mark has a very intentional approach to craft, and I wanted to mirror that in this body of work. I spent time in each city, immersed in its rhythm and atmosphere, and translated those impressions into expressive visuals that bring each label – and each place – to life.”

“Travel retail continues to be a key channel for premium spirits, as consumers increasingly seek exclusive and experience-led purchases during their journey,” said Ashish Sagar, Interim General Manager, Global Travel Retail at Maker's Mark brand owner Suntory Global Spirits. “With the brand’s distinctive craftsmanship, the Maker’s Mark Artist Series creates a collectible proposition that truly stands out in airport retail.”

The Maker’s Mark Artist Series – City Edition is available in Sydney, Melbourne, Singapore, Seoul Incheon, London Heathrow, Gatwick and Stansted, and Paris Charles de Gaulle airports. The series will continue to roll out in Dubai, Delhi, Mumbai, and in the US in New York JFK and Los Angeles in September.

MCM fuses fashion, energy and music with DJ Khaled

German luxury brand MCM has launched a vibrant collaboration with American DJ and rapper DJ Khaled, featuring a capsule collection powered by music, culture and craftsmanship.

The MCM x DJ Khaled x We The Best drop brings craftsmanship and Khaled’s signature Miami energy into one standout collection, “where music sets the tone and personality does the rest”.

Miami vibes: MCM x DJ Khaled x We The Best campaign

Celebrating MCM’s 50th anniversary, MCM x DJ Khaled x We The Best fuses music, culture, movement and craftsmanship into a bold expression of travel and identity.

Framed through the campaign video The Beat of It All, the collection captures DJ Khaled as a multi-dimensional creator, shaped by the culture, energy and mindset that define his world.

Craftsmanship meets Miami energy in a capsule that pairs leather goods and ready-to-wear with “serious swagger”. MCM’s iconic bags – the Stark Backpack and the Ottomar Weekender – get a bold update in signature Cognac Visetos, accented with rich ultrasuede and bright blue leather trim.

MCM x We The Best Stark Backpack in Visetos

Ready-to-wear goes loud with bold graphics and Miami Art Deco flair, echoing DJ Khaled’s favourite catchphrases: “We The Best” and “Another One”.

The collaboration made its entrance in style, with a high-energy party at the Boom Boom Room in New York. DJ Stretch Armstrong held down the music, with DJ Khaled stepping in.

To mark the launch, an MCM x DJ Khaled x We The Best mural went live in Soho, New York, located at W Broadway and W Houston.

Suntory achieves major milestone at Paris airport

Japanese whisky house Suntory has expanded its presence at Paris Charles de Gaulle (CDG) Airport with the opening of its first-ever pop-up at Terminal 1 and its first permanent brand space at Terminal 2, developed in partnership with Lagardère Travel Retail and Extime Duty Free.

Located in one of Terminal 1's premier retail environments, the 5m x 3m House of Suntory pop-up invites travellers to discover Japanese craftsmanship, cultural storytelling and omotenashi-inspired hospitality through tastings and sensory experiences featuring Hibiki, Yamazaki and Hakushu whiskies.

The House of Suntory pop-up at Paris Charles de Gaulle Airport

“This activation represents an important milestone for The House of Suntory in travel retail, bringing together Japanese craftsmanship, cultural storytelling and elevated shopper experiences in one of Europe’s most iconic airports,” said Ashish Sagar, General Manager Global Travel Retail at Suntory Global Spirits.

The pop-up showcases prestige expressions from the Vintage and Luxury Collections, including Hakushu 18 Years Old, Hibiki 21 Years Old, Yamazaki 18 Years Old, Yamazaki 12 Years Old, Hibiki Harmony Master Select and Hakushu 12 Years Old, alongside educational content, new product innovations and the Hibiki 12 Years Old Travel Exclusive Series.

At the heart of the experience, a central showcase celebrates Hibiki as a global icon of Japanese artistry through guided tastings, storytelling and curated food pairings inspired by the spirit of omotenashi.

The space brings the art of Japanese gifting to life through authentic furoshiki wrapping – the centuries-old Japanese practice of wrapping and presenting gifts in decorative cloth, transforming gift presentation into an expression of care, respect and intention.

Exclusive to the Paris CDG pop-up, a limited-edition furoshiki design combines Japanese tradition with French cultural elegance, reinforcing collectability and a sense of place.

First permanent brand space at CDG

Complementing the pop-up, Suntory Global Spirits has also introduced the first permanent House of Suntory brand space at Paris CDG Terminal 2. Located within the LSM4 store – one of the airport’s largest and highest traffic spaces – this strategic placement strengthens the prominence of Japanese whisky in the airport.

Hibiki whisky gift wrapping

This permanent installation highlights the most prestigious expressions across three zones, designed to guide shoppers from discovery through purchase.

Illuminated lightboxes highlight key expressions and launches, creating strong visual impact.

The central brand and education area features Hibiki as a global icon alongside Yamazaki, Toki and Roku. Beautiful visuals and information cards communicate the characteristics of each expression. An educational module reinforces Suntory’s position as the founding house of Japanese whisky. 

The portfolio display presents the full Suntory portfolio in a structured, premium layout, ensuring strong visibility, ease of navigation and clear pathways to purchase.

MCM looks to retro-futuristic styles for 50th Anniversary Autumn/Winter 2026 collection

MCM has unveiled its 50th Anniversary Autumn/Winter 2026 collection, celebrating this milestone through the lens of Munich’s culture and music, blending cutting-edge materials with futuristic styling.

Described as retrospective yet futuristic, the collection highlights studded silhouettes and innovative leather goods reflecting the brand’s fusion of art, tech and travel.

MCM's cinematic campaign for Autumn/Winter 2026

The collection redefines nomadic luxury through retro-futuristic styles built around a rich autumnal colour palette. With a selection of lightweight and transitional mid-season pieces along with cold-weather essentials such as warm jackets, this collection is perfect for layering to create classy outfits for men and sophisticated clothing for women.

For the launch of the new collection, MCM unveils a cinematic campaign exploring individuality, connection and the emotional rhythm of modern life through intimate moments and the beauty of being together.

MCM Autumn/Winter 2026 Aren Sling Bag

Set inside the MCM Haus, the campaign centres on a family of distinct personalities. “As a son returns bearing gifts selected with remarkable precision, the story unfolds through micro-moments, understated humour and a carefully composed visual language,” said the German luxury brand.

Directed by Lucio Castro and photographed by Luna Conte, the campaign balances emotional subtlety with quiet sophistication.

MCM Autumn/Winter 2026 Pina Tambourine bag

The collection reflects the distinct personalities of the MCM Haus through reimagined heritage silhouettes, signature leather goods and forward-looking ready-to-wear.

From archival Pina styles and diamond-inspired Dia bags to travel-inspired designs, the season blends craftsmanship, innovation and modern mobility through a refined lens, while quilted leather, recycled nylon and retro-futurist accents add depth, texture and personality to the story.

A highlight is the Pina collection, which embodies mobile elegance through logo stud embellishments on leather and Visetos wallets, totes and tambourine bags.

Rémy Cointreau names new CEO Global Travel Retail

French spirits group Rémy Cointreau has announced that Carlos Radulovitch will take over the CEO Global Travel Retail position as of July 1, 2026.

The announcement came as Rémy Cointreau launched a three-year turnaround plan called RC Forward, aiming to boost operating profits by €100 million by the 2028/29 financial year. A core pillar of this strategy is to double sales in travel retail and emerging markets.

With more than 25 years of international leadership experience and a depth of travel retail expertise, Radulovitch has led large-scale international business across EMEA, Americas, Asia and the Middle East, with deep expertise in global consumer and luxury brands.

Before joining the group, Radulovitch served as CEO of Ted Baker in London, where he led the EMEA business across retail, travel retail, e-commerce and wholesale operations in 11 countries.

“We truly believe that Carlos’ extensive knowledge of the travel retail channel and proven track record of delivering growth will facilitate the transformation of our GTR business and help our valued partners to grow faster with the Rémy Cointreau portfolio in both the short and longer term,” said Ian McLernon, Group Chief Markets Officer.

“I am excited and ready to support Rémy Cointreau’s remarkable brand portfolio of exceptional spirits. Strengthening our presence, engaging our partners with the highest standards and delivering a strong and result-oriented roadmap is an exciting challenge I am ready to lead,” added Radulovitch, who will be based in Singapore, where the company's Global Travel Retail office is located.

MCM unveils mischievous Cozy Cat fragrance

MCM has added a new line to its growing animal-themed fragrance collection.

MCM Cozy Cat Eau de Parfum

“Mischievous and magnetic, Cozy Cat captures the untamed spirit of curiosity with notes of violet, peach, sandalwood and vanilla,” the German luxury brand said.

The unisex Eau de Parfum is presented in a 100ml bottle with a three-dimensional sculpture of the cat character on top.

The woody floral fragrance features top notes of violet leaves, wildberry, peach and black rose, with middle notes of suede, benzoin and ambrette, and base notes of sandalwood, tonka bean, cedarwood, labdanum, musk and vanilla bean.

The new Cozy Cat fragrance joins Charming Pup, Darling Doxie, Mighty Bear and Jolly Rabbit.

Hibiki 12yo returns as travel retail exclusive

Suntory has unveiled Hibiki 12 Years Old Travel Exclusive Series whisky, bringing the expression exclusively to travel retail in key international airports for the first time in 11 years.

Reimagined with a bottle design inspired by Japanese nature, the release invites travellers to rediscover Hibiki through a lens of Japanese artistry.

Fifth-generation Chief Blender Shinji Fukuyo revisits Hibiki’s original vision, blending Yamazaki, Hakushu and Chita whiskies matured in American, Spanish and Mizunara oak.

Hibiki 12 Years Old Travel Exclusive Series whisky

The packaging draws inspiration from Kacho-Fugetsu, the classical Japanese concept that celebrates nature through flowers, birds, wind and moon, complemented by the flowing elegance of water. These elements are expressed through seasonal motifs and flowing forms that reflect Japan’s changing seasons.

Hibiki’s signature 24-faceted bottle, representing Japan’s 24 microseasons, remains central to the design. The updated packaging also incorporates the Marumado motif, a circular window used in traditional Japanese architecture to frame nature like a living painting.

“Hibiki 12 Years Old has always held a special place within The House of Suntory portfolio, and we’ve seen continued appreciation for this expression from whisky enthusiasts around the world,” said Masaki Morimoto, President of The House of Suntory. “Reintroducing Hibiki 12 as a newly reimagined blend exclusively in travel retail allows us to bring it back in a way that is both intentional and globally accessible, while honouring the craftsmanship and harmony that define the brand.”

Tasting notes

Hibiki 12 Years Old is golden amber in colour with a nose of persimmon, jasmine, cardamom, hint of orange and sandalwood. The taste of spiced orange peel, toasted cinnamon and butterscotch has a rich, long finish with a spiced, soothing aftertaste.

The 43%abv whisky is available in a 700ml bottle with a recommended travel retail price of approximately $188.

The release made its debut exclusively at Dubai Airport in May, and was available across selected travel retail locations from June in international departures and arrivals stores. 

Key locations include Singapore Changi, New York JFK and international airports spanning London, Seoul Incheon, Hong Kong, Beijing, Shanghai, Delhi, Mumbai, Paris, Doha, Los Angeles, Frankfurt, Sydney, Melbourne, Taipei, Amsterdam, Bangkok, São Paulo, Bangalore, Panama City, San Francisco and Hainan.

MCM wins top accolade at Positive Luxury Awards

MCM has been recognised as Fashion Business of the Year at this year’s Positive Luxury Awards 2026. 

The award, judged by an independent panel of experts, thought-leaders and industry executives, recognises the luxury business in Fashion & Accessories that has demonstrated actions in the last 12 months to achieve higher and higher standards across ESG.

In an exclusive interview, Positive Luxury explores how responsibility is being embedded across every area of the business – from sourcing and innovation to operations and consumer engagement. Here is an edited excerpt from the interview.

How does sustainability influence your business decisions and why is taking action so important to you? 

Sustainability plays an increasingly important role in how MCM approaches business decisions across design, sourcing, operations, retail, partnerships and long-term strategy. As a global luxury brand with deep roots in craftsmanship and cultural expression, we recognise the responsibility we have to contribute to a more thoughtful and future-focused industry. Sustainability is no longer an add-on to our business decisions, it is the primary filter through which those decisions are made, including:

Integrated sourcing: Every new material must undergo an environmental impact assessment before it ever reaches the design table. We collaborate across all functions – from sourcing to marketing – to ensure information flow and ethical strategy execution.

Future-proofing the brand: Taking action is vital because we are moving into an era of radical accountability. It is our responsibility to position MCM as a leader that plays an active role in improving the lives of our employees and partners.

Innovation over followership: We believe in playing a leadership role in the industry rather than being a follower. Action is the difference between a brand that simply survives and a brand that leaves a legacy.

Following a challenging few years for many businesses, how have you upheld your dedicated approach to positive change and resilience as core pillars of your strategy?

The past few years reinforced the importance of adaptability, agility and staying anchored in our core values. While many were cutting back, we invested in high-level organisational task forces to map our logistics and supply chain data and in ensuring a data and AI-driven decarbonisation platform. And we continued investing in innovative materials.

We’ve moved beyond high-level promises to a three-year plan with clear, measurable targets that are integrated into our core business model. By constantly benchmarking ourselves against industry peers, we ensured that we stayed ahead of global mandates, treating compliance not as a burden but as a competitive advantage.

Our Sustainability Initiative Committee provides unified leadership bridging Sustainability and Operations, the committee members have ensured that ethical and environmental standards are reflected in our daily operations and executive decisions.

How has your sustainability journey built trust with your consumers and added value for your teams?

MCM’s sustainability journey has strengthened trust by creating deeper alignment between our brand values and the expectations of today’s luxury consumers. Transparency, authenticity and accountability are increasingly important to our audience, and we understand that trust is built through consistent action and continuous progress. We’ve shifted toward third-party certifications like GOTS and rigorous material impact assessments. When a consumer sees an MCM hangtag, they aren’t just seeing a logo; they are seeing a verified claim of organic integrity and social responsibility.

Sustainability is no longer a siloed department; it’s a culture. We’ve held workshops with senior management and key functions to build a shared sense of mission and run global sustainability training for all employees. By creating sustainability material toolkits for our design teams, we’ve empowered our creatives to innovate using resources that reduce our overall environmental footprint.

Our recent Digital Product Passport initiative allows consumers to scan a QR code to see the full journey of their item. Internally, this same data stream has streamlined our administrative and legal management systems, creating a “single source of truth” that everyone trusts.

Fettercairn brings Garden of Scotland concept to life

Highland single malt Scotch whisky brand Fettercairn has unveiled a striking new pop-up at Taiwan Taoyuan Airport Terminal 2, in exclusive partnership with Everrich Duty Free.

Running from 1 January to 30 June 2026, the pop-up spotlights Fettercairn 14, 17 and 25yo – a travel retail exclusive collection – alongside the house’s Rare & Aged range, including 28, 40 and 50yo bottlings.

Fettercairn whisky's Garden of Scotland activation at Taiwan Taoyuan Airport

Introduced during the Aberdeenshire distillery’s bicentennial celebrations, the travel retail-exclusive collection is non-chill filtered, natural colour and available in a 70cl format.

Located in a high-traffic position adjacent to the airport’s luxury retail area, the 19sq m activation introduces travellers to Fettercairn’s distinctive new Garden of Scotland concept, which evokes the brand’s Highland provenance.

The pop-up brings a sense of place to the airport environment, effectively transporting shoppers to the Scottish Highlands. Its design features intricate copper structures adorned with flora and fauna motifs.

A dramatic copper still frames the brand’s single malt range, referencing Fettercairn’s copper cooling ring technology. This process, which drenches the stills with cool mountain water from the Cairngorms, allows only the lightest vapours to rise, resulting in the characteristically bright, tropical flavour profile.

A focus of the activation is immersive, flavour-led discovery, including guided tastings of the Fettercairn 14 and 17yo expressions. The pop-up also incorporates a sensory display that highlights Fettercairn’s distinctive flavour notes of dried pineapple, coconut and mango.

An important and dynamic market

Whyte & Mackay Managing Director UK, Europe & Global Travel Retail Mike Greggs said: “We are proud to bring this new Garden of Scotland pop-up concept to Taiwan in partnership with Everrich, and to introduce travellers to the distinctive character of Fettercairn in such an engaging way.

“Taiwan is an important and dynamic market for premium Scotch whisky, and this activation allows us to strengthen brand visibility while creating meaningful connections with shoppers through storytelling and sense of place. By combining education, tasting and immersive design, we aim to build lasting awareness of the Fettercairn portfolio and drive further growth for the brand in the region.”

Everrich Duty Free Vice President of Merchandising Patricia Wang commented: “We are delighted to partner with Fettercairn at Taiwan Airport to launch this exclusive pop-up, offering travellers a fresh premium whisky experience. Beyond retail, Everrich leverages category insight and selection expertise to curate immersive journeys. As demand for limited-edition and collectible whiskies grows in Taiwan, we work with leading distilleries to identify distinctive expressions that reflect evolving traveller preferences.

“Together, we have created a retail destination that celebrates craftsmanship, innovation and the unique story behind the Fettercairn brand."

MCM stages a Disco on Mars in Milan

MCM celebrated its 50th anniversary in Milan in April with Disco on Mars, an immersive intergalactic soundscape designed by Italian design studio Atelier Biagetti for Design Week 2026.

Transforming Rotonda del Pellegrini into a 70s‑inspired spaceship on the Red Planet, visitors experienced “a creative journey where design, technology and sound collide”.

MCM Disco on Mars at Milan Design Week 2026

As the first major event of the German luxury brand’s milestone year, Disco on Mars tied into MCM’s longstanding theme, From Munich to Mars. The experience was divided into three levels, each one challenging concepts of time and space while connecting the brand’s heritage to the future.

The ground floor, dubbed The Lab, was “where sound becomes science with technology leading the rhythm”. A single robotic arm anchored the space, while archival pieces preserved in glass mapped 50 years of the brand's evolution and its vision for the future.

Exclusive pieces created in collaboration with Atelier Biagetti extended MCM’s upcycled Visetos monogram into fresh designs. Geometric candles, free weights, a robot-inspired pouf and a futuristic helmet made up this selection of everyday objects reimagined for life on Mars.

MCM Disco on Mars at Milan Design Week 2026

To commemorate this special event, MCM’s iconic bags were available in white, Cognac and silver Visetos alongside limited-edition Weekenders, bearing a Mars‑inspired monogram. The MCM x Nymphenburg Diamond Cup, new Cosmic Star fragrance and the Mars Mask from the latest eyewear collection completed the selection.

One level up, the Disco was the beating heart of the experience: a rollerskating rink turned dance floor, with a robot DJ setting the vibe based on music curated by Sound Metaphor DJs. Human and robot skaters shared the arena as choreographed performances and disco lights blurred the boundaries between 70s pop culture and a far‑off, Mars‑bound tomorrow. Here, sound transformed into a more human beat – “playful, social, yet still distinctly artificial”, MCM said.

On level two, the Diva Dome of Rotonda del Pellegrini became “a meditative soundscape where the human voice acts as an ancestral technology, bridging the past and future”. The operatic voice of Laura Baldassari – performing Casta Diva, the celebrated aria from Norma by Vincenzo Bellini – transformed into something almost post-human through an original sound production by Michele Tadini. At the centre of the dome, a sculptural avatar sat looking upwards towards the future, creating an atmosphere of suspension and focused presence.

MCM Disco on Mars at Milan Design Week 2026

Within the exhibition space, MCM x Vetsak furniture pieces were displayed as part of the scenography, adding tactile and contemporary seating elements that enhanced the overall presentation. Conceived as “the landing pad for the global nomad”, these comfort pieces live at the crossroads of collectible design and everyday use. Each pouf is designed to adapt seamlessly to modern lifestyles, offering modular flexibility and softness while maintaining a strong visual identity.

The limited-edition MCM x Vetsak capsule collection is available to shop online at MCM's website.

Laphroaig 12yo boosts travel retail presence

Suntory Global Spirits has announced the travel retail roll-out of Laphroaig 12yo Islay single malt whisky, expanding to major international airport hubs to meet growing consumer demand.

The phased release of the travel retail exclusive expression began in Paris in March, followed by Taipei and Beijing in April. The expansion continues through May in Seoul, Delhi and Mumbai.

This global expansion follows the successful debut with Gebr Heinemann, which featured tasting bars to drive traveller engagement.

Laphroaig 12yo travel retail exclusive Islay single malt whisky

To support the roll-out this year, Laphroaig has created dedicated experiential activation spaces with custom tasting bars. To elevate the experience, fans will receive a branded keychain and gifting bag with their purchase.

Laphroaig 12yo is matured in American oak ex-bourbon barrels and bottled without chill filtration at 46%abv to retain its full natural aroma. Designed to appeal to both established lovers of Laphroaig and emerging whisky-curious travellers, it can be served neat, with ice, or with a splash of water to reveal notes of stewed apple, heather honey and seaweed.

Gareth Jones, Suntory Global Spirits General Manager, Global Travel Retail Europe and Americas, said: “Travel retail is a vital channel for Laphroaig, allowing us to connect with whisky enthusiasts worldwide and when they’re open to discovery and experimentation. Following the 12yo’s hugely successful debut last year, we believe this remarkable new age statement will continue to have strong appeal with travelling consumers across international hubs. Combining activations with tastings is key for loyal fans and curious newcomers to experience Laphroaig’s iconically bold, smoky taste that makes it unforgettable."

MCM marks its half-century with little luxuries

German brand MCM is continuing to celebrate its 50th anniversary with additions to its fragrance line and luxury collectibles.

Described as “an avant-garde collaboration between two Munich institutions”, the MCM 50th Anniversary Diamond Cup is a limited-edition piece handmade by the master artisans of Porzellan-Manufaktur Nymphenburg in Munich.

MCM x Nymphenburg 50th Anniversary Diamond Cup

Rooted in Munich craftsmanship, the handcrafted porcelain cup has clean Bauhaus lines and is finished with a signature Visetos sleeve.

Since its founding in 1747 as the official factory of the Bavarian royal family, Nymphenburg has preserved the high art of porcelain through traditional techniques cultivated over generations.

In collaboration with @nowness, a film directed by Felipe Sanguinetti called Formed from Heritage reveals the quiet intensity behind this process – “a study of craft, time and the human touch that defines true luxury”, MCM said.

MCM Cosmic Star fragrance

In other news, Cosmic Star Eau de Parfum (75ml) is the latest addition to the MCM fragrance universe, presented in a White Stark Backpack glass bottle with gold-tone hardware.

“Cosmic Star transports your senses on an intergalactic journey through juicy pear, sweet florals and velvety vanilla,” said the company.

The women’s gourmand floral fragrance contains top notes of pear, muguet (lily of the valley) and coconut water. The heart is powered by the fresh florals of white iris, freesia and gardenia, while the base notes are vanilla, white chocolate and oakmoss.

Finally, in retail news, the new MCM Lifestyle Store has opened in Bangkok, bridging cafe culture and clean, Bauhaus-inspired design. The space is located on the ground floor of the EmQuartier shopping mall.

Suntory opens first boutique at Hong Kong Airport

Suntory Global Spirits, together with Duty Zero by cdf under China Duty Free Group, have unveiled a new chapter for Japanese whisky enthusiasts with the first permanent House of Suntory shop-in-shop at Hong Kong International Airport.

The premium 30sq m space in Terminal 1 Departures, East Hall North is the first-ever collaboration between The House of Suntory and Duty Zero by cdf and features key brands including Hibiki, Yamazaki, Hakushu, Toki and Roku.

The House of Suntory shop-in-shop at Hong Kong International Airport

“The launch of our first permanent House of Suntory shop-in-shop at Hong Kong International Airport marks an inspiring new milestone in our partnership with Duty Zero by cdf,”  said Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham. 

“This space allows us to share the very best of Japanese craftsmanship with a truly international audience. By uniting immersive design with our most exceptional whiskies, we continue to premiumise the global travel retail spirits landscape, enrich the traveller experience, and strengthen the presence of The House of Suntory across this vital channel.”

A gateway to Japanese artistry

The shop-in-shop’s exterior brings Japanese aesthetics to life through a combination of natural materials and modern lines. Translucent Washi screens introduce a warm, inviting glow, while wooden lattices inspired by Kigumi craftsmanship create a sense of structure and balance.

At the entrance, a striking merchandising installation celebrates the latest limited editions and innovations, setting the tone for an elevated, collectors-first experience.

Stepping inside, travellers encounter a circular feature wall inspired by the Marumado rounded windows found in traditional Japanese architecture. This focal point frames Suntory’s flagship Japanese whiskies – Hibiki, Yamazaki and Hakushu – inviting guests to pause and appreciate each icon within a gallery-style celebration of Japanese whisky artistry. 

Anchoring the experience is a dedicated tasting bar with expert brand ambassadors. Here, the Beatification of Time concept spotlights rare, higher-aged and high-value releases.

An adjoining Art of Japanese Gifting zone offers beautifully presented gifts and personalised recommendations.

“We are committed to creating a world-class retail environment where iconic brands can showcase their portfolio and express their heritage in a compelling way,” said Duty Zero by cdf Deputy General Manager Mr Enzo Li. “This new House of Suntory opening adds further depth to our prestige spirits collection, offering travellers a refined destination for discovery, gifting and rare whisky exploration."

Molton Brown unveils Tea Ceremony campaign

UK fragrance house Molton Brown has held an experiential collaboration in partnership with travel retailer Avolta at London Heathrow Terminal 3 to support the launch of its new Tea Ceremony fragrance in travel retail.

Running from 3-30 March, the activation was designed to bring the new scent collection to life through storytelling and multi-sensory touchpoints. Conceived as a tranquil interlude within the busy airport terminal, the space reflected the sense of inner calm that sits at the heart of the fragrance story.

The pop-up invited travellers to discover the new Tea Ceremony fragrance through relaxing hand and arm massages, alongside a complimentary Tea Ritual – a branded takeaway tea bag paired with a fragrance sample from the new range.

Adding a memorable, shareable touch in the lead-up to Mother’s Day on 15 March, a live illustrator was present on selected peak travel days, offering bespoke fingerprint gift tag personalisation.

Members of the Club Avolta loyalty programme were eligible to receive an exclusive loose-leaf tea strainer with qualifying purchases.

To maximise launch visibility, Molton Brown implemented a large-scale wall takeover across Heathrow Terminals 2, 3, 4 and 5.

MCM celebrates 50th anniversary in new campaign

MCM is marking five decades in fashion with a year-long campaign heralding a series of exciting initiatives, including a fresh logo.

The newly designed logo for MCM's 50th anniversary campaign

The German luxury brand is launching the global Icons Reinvented initiative in which some of MCM's best-known designs will be reinterpreted, including the iconic Stark Backpack, the Liz Shopper, the Ella Boston Bag and the Ottomar Weekender.

These models embody the concept of Smart Luxury – a form of luxury that MCM describes as timeless, mobile and responsible. The new interpretations focus on lightweight constructions, hands-free functionality, modular interiors and flexible forms that adapt to different situations and settings. Sustainability and longevity are central to the designs, all of which follow the Bauhaus design principle of form follows function.

Heritage brand ambassador Herbert Lieb muses on MCM in a campaign video

The special campaign is accompanied by a newly designed anniversary logo, inspired by archival motifs and the Roman numerals found throughout its birthplace: Munich. And in a campaign video, MCM’s heritage brand ambassador Herbert Lieb – a long-time employee who worked for the brand for 40 years – provides insights into the history of the house and the brand.

Founded during the Golden Age of Munich in 1976, MCM has evolved in line with cultural movements, from Munich's creative underground in the 1970s and hip-hop culture in New York in the 1980s and 1990s, to the global popularity of K-pop since the 2000s.

MCM celebrates 50 years of craftsmanship

Sung-Joo Kim, Chief Visionary Officer of MCM, reflects on the brand's ability to look to the future: "For 50 years, MCM has been focused on evolving. Our heritage does not belong to the past – it belongs to the future."

The 50th anniversary celebrations span Europe, the US and Asia, uniting fashion, music, design, sport and contemporary culture. MCM boasts a global community of Mavericks – creatives, entrepreneurs and cultural protagonists who define their identity through movement and individuality.

Stay tuned!

Rémy Martin marks Lunar New Year with top artist

Cognac brand Rémy Martin has partnered with renowned Chinese artist Xue Song to celebrate the Lunar New Year.

To mark the arrival of the Year of the Horse, Xue Song has created an artwork in collaboration with Rémy Martin, featuring the Centaur – the brand’s emblem – which has inspired a series of limited-edition Lunar New Year gift boxes for Rémy Martin XO and VSOP.

Rémy Martin XO 2026 Lunar New Year Edition

Xue is a top Chinese artist with a pop art style that transforms disparate printed fragments into meaningful images. Inspired by the idea of the Centaur paving the way, Xue has fused collage and Chinese ink to create his 1.8m x 1.2m masterpiece, which features the Centaur leading a pack of horses into the future.

Xue’s vivid, symbolic artwork is featured on special edition bottles and gift boxes for Lunar New Year 2026. Collectible limited-edition presentations of Rémy Martin XO and Rémy Martin VSOP are on-shelf in the travel retail channel. The roll-out is being supported by a series of high-profile activations in leading airports. These include Hong Kong, Singapore, London Heathrow, Dubai, Taiwan, Osaka, Bangkok, Melbourne and Istanbul.

Co-ordinated communications with retailers

In selected markets, traditional red Hongbao envelopes featuring Xue Song’s limited-edition design elements are gwps for purchasing customers. The shopping experience is reinforced through coordinated communications developed with retail partners, ensuring storytelling and visibility across retail channels.

The in-store activations feature a Lunar New Year ritual experience, which invites shoppers to create a personalised greeting card, crafted using woodblock stamps and Chinese calligraphy. Shoppers are guided to create their own spring couplet with the campaign’s tagline Centaur Paving the Way, to convey blessings of prosperity and auspicious beginnings, alongside custom-designed motifs.

“For Chinese travellers, Lunar New Year represents a peak period for premium gifting, and Cognac naturally plays a central role in these celebratory occasions,” noted Rémy Cointreau CEO Global Travel Retail Fida Bou Chabke. “It is therefore a strategic priority for us to amplify the visibility and desirability of the House of Rémy Martin within the global travel retail environment during this holiday season.

“By activating strongly during this high-impact period, we aim not only to reinforce our leadership in Cognac, but also to deepen our cultural relevance with travelling consumers. The Rémy Martin x Xue Song collaboration reflects our long-term vision: investing in bold, creative expressions that speak to a new generation while remaining true to our heritage, and fully unlocking the commercial potential of critical consumption moments."

MCM’s Spring/Summer collection is now and forever

MCM has introduced its Spring/Summer 2026 collection featuring reimagined silhouettes, crafted to evolve with the wearer and remain iconic over time.

MCM Spring/Summer 2026 collection

“Defined by timeless sophistication rather than reinvention, this collection moves beyond age and trends and is designed to evolve with you,” the German luxury brand said.

Wearable across generations, the collection – dubbed Forever Yours – includes accessories, bags and ready-to-wear that elevate outfits for both men and women. Featuring quilted bomber jackets, double-breasted blazers, boxy jackets and more, the pieces fuse martial arts inspiration with playful motifs such as the MCM rabbit-robot hybrid: the Rabot.

MCM Spring/Summer 2026 collection

This season, MCM introduces new iconic shapes. The New Liz revisits a signature classic through a modern lens, while the Dia debuts as a fresh silhouette for Spring/Summer. Additionally, the Milla, Dessau bucket and Aren crossbody evolve, balancing versatile proportions with everyday functionality. Elevated materials, metallic detailing and classic colourways define the collection’s key expressions.

MCM Spring/Summer 2026 collection

Anchored in MCM’s travel heritage, the season introduces additions to the brand’s core travel collection, including the Ottomar trolley with leather corners drawn from archival trunks. Designed for contemporary movement and durability, each piece is crafted to perform.