MCM is stepping up its 50th anniversary celebrations with a Hello Kitty collaboration exclusively for the Japanese market.
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| MCM x Hello Kitty |
In the German luxury brand’s second link-up with Hello Kitty, the cute cartoon icon gets a makeover. Her monochromatic look is emblazoned across signature bags, ready-to-wear and accessories.
The capsule collection is available online and in-store across Japan.
As part of the celebrations, an MCM x Hello Kitty pop-up store has begun trading at Kansai Airport in Osaka until 29 September 2026.
