Suntory has announced its commitment as a Gold Partner sponsor for the 2025 APTRA India Conference, scheduled to take place in Mumbai from 7 to 9 April, following its sponsorship of the inaugural event, held in Delhi last March.
Suntory’s renewed sponsorship underscores the strategic importance of the Asia Pacific region, the Indian traveller, and this market’s potential for growth.
Liquor is a dominant category in this region, and is poised to maintain its robust growth trajectory. Thanks to its highly sought-after spirits portfolio, Suntory Global Spirits is strategically positioned to leverage these emerging opportunities.
Within the Indian travel retail channel, the spirits category is mainly characterised by Scotch whiskies, a sector where Suntory benefits from multiple renowned brands that resonate with Indian consumers. Additionally, the rapidly rising demand for Japanese whisky presents a significant opportunity for Suntory’s premium Japanese offerings, including Toki, which has been a key growth driver in 2024.
Investing in the market
“We are delighted to once again sponsor APTRA’s India Conference,” said Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham. “India represents a pivotal opportunity for our travel retail business, and we are investing in the market to accelerate growth and build on the solid foundations we have already established.
“Through strategic partnerships with our customers and a focus on immersive branding touchpoints at airports, Suntory aims to deliver premium products and experiences tailored to the diverse needs of Indian consumers. The increasing sophistication of travelling shoppers, coupled with the ongoing expansion of the premium spirits category, positions India as a key market for our long-term growth."
