MCM has introduced the MCM Fragrance Collection – a whimsical array of scents inspired by the iconic animal characters of the Munich brand.
The new collection, manufactured in Italy by Inter Parfums, “delivers a unique olfactory experience, capturing the essence of you through the guise of your favourite furry companions”, the company said.
 |
| MCM Fragrance Collection - Jolly Rabbit 100ml Eau de Parfum |
The fragrances were created to embody the Maverick mindset, with each scent tailored for distinct attitudes, such as bravery, boldness, mischievousness and joyfulness.
The olfactory experiences comprise the woody florals of Mighty Bear, the citrus scents of Jolly Rabbit, the bergamot notes of Charming Pup and the spicy nuttiness of the Darling Doxie dog character.
The fragrances ($150 for 100ml Eau de Parfum) come in logo-engraved glass bottles, with the corresponding ornamental figure on top.
In separate news, MCM has created a digital store in the Caliverse, a community-driven metaverse platform.
 |
| MCM Virtual Haus in the Caliverse |
Unveiled at the CES 2025 show in Las Vegas, the MCM Virtual Haus immersive space lets you create and customise your own avatar, style yourself with signature MCM pieces, and get online MCM purchases delivered straight to your door.
The Caliverse is a next-generation metaverse platform based in Seoul, South Korea, combining gaming, social and shopping elements with high-quality hyper-real graphics.
