Japanese whisky specialist Suntory has partnered with Changi Airport Group (CAG) and Lotte Duty Free Singapore to present the Tsukuriwake Selection 2024 Limited Edition range at Singapore Changi Airport.
This world-first airport activation showcases four single malts from the Yamazaki and Hakushu distilleries, alongside the inaugural global travel retail exclusive Yamazaki and Hakushu Kogei Collection (2024 Japanese Kimono Edition), plus other House of Suntory craft spirits such as Roku Gin, Haku Vodka, Toki and Chita.
The event went live in July in Changi’s T1 Departure/Transit Zone, and will run until 25 August.
The 2024 Tsukuriwake Series comprises Yamazaki Golden Promise (retail price: $520), Yamazaki Islay Peated Malt ($520), Hakushu 18 Year Old Peated Malt ($1,400) and Yamazaki 18 Year Old Mizunara ($1,800).
 |
| Suntory's 2024 Tsukuriwake Series activation at Singapore Changi Airport |
The unique art of Tsukuriwake translates as “artisanship through a diversity of making”. Accordingly, each expression spotlights different elements of Japanese whisky artistry. The Tsukuriwake approach transcends diversification of cask maturation, incorporating whisky-making elements such as ingredient selection, peat and cask choice. It is driven by the core values of wa (harmony with Japanese nature), monozukuri (elevated Japanese craftsmanship) and omotenashi (the enjoyment of an authentic Japanese cultural experience).
“We are renowned worldwide for the innovation and artistry of our prestige spirits – and this exceptional series raises the bar once again,” said Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham.
“The 2024 Tsukuriwake Collection is the perfect showcase for the diversity of elements that go into the making of Yamazaki and Hakushu whiskies, which are sought after globally by discerning travellers. We are delighted to partner with Lotte Duty Free Singapore and Changi Airport Group for the global travel retail introduction of these four remarkable expressions, which epitomise the quality and craftsmanship that imbues our entire portfolio.”
Bespoke gifting
Highlights of the Changi activation include a central display case containing the Chiso kimono pattern that inspired the 2024 Kogei Collection (Japanese Kimono Edition). Dedicated stations explain the essence of Tsukuriwake; key details of the new Tsukuriwake 2024 Collection; and the uniqueness of the Yamazaki and Hakushu distilleries.
Passengers can discover the tasting notes from the Kogei Collection and other key spirits, through nosing elements and sampling opportunities at the activation’s Tasting Bar. Finally, at the Art of Gifting station, dependent on spend, travellers can receive a selection of upscale gwps, including a decorated paper gift bag, branded coasters and limited-edition lapel pins.
“We are excited to unveil this House of Suntory flagship activation at Changi Airport Terminal 1, in partnership with Suntory Global Spirits and Lotte Duty Free Singapore,” said CAG Head of Airside Concessions Chandra Mahtani. “Not only does this immersive experience invite visitors to better appreciate the story behind the crafting of each spirit, but it presents a unique opportunity to purchase limited-edition bottles, complemented by bespoke gifting options.”
Lotte Duty Free Singapore Managing Director Jeff Jeong Soongyu said: “Lotte’s customers are always looking for innovation, and we know this new collection will have huge appeal, fuelled by the rise in demand for high-end Japanese whisky."
