Hollywood actor Matt Dillon stars in MCM’s space-age FW24 campaign, taglined From München to Mars.
“Since our first small steps, MCM has been bringing German innovation and engineering to the fashion world. With FW24, we’re shooting beyond the moon and straight for the red planet,” said the German luxury brand.
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| Matt Dillon for MCM FW24 - Collier Schorr |
MCM selected Dillon, whose most recent role was playing the part of Marlon Brando in the film Maria. The biopic was presented at the 2024 Cannes Film Festival.
For MCM, Dillon teams up with up-and-coming actress Zelda Adams and model Steph Shiu. Collier Schorr, a photographer known for her youth fantasy style, shot the campaign.
MCM’s new Diamant 3D bag is the highlight, along with other key pieces in the collection, such the Stark backpack in the brand’s signature Cognac Visetos colourway, visionary eyewear and ready-to-wear items in futuristic metallic silver and Cognac Visetos.
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| MCM Diamant 3D bag is featured in this AI image - @mcmworldwide |
MCM Chairperson Sung-Joo Kim noted that AI plays a big part in the campaign, saying: “Our motto From München to Mars is about pushing beyond limits. Our mission is to serve the needs of digital nomads. We’re committed to testing boundaries, leveraging new technology to explore new horizons. AI plays a significant role in this campaign, not only by taking a leap in innovation but also taking the path towards a more sustainable future."
Campaign credits:
Creative Director: Katharina Korbjuhn
Photographer 1: Collier Schorr
Photographer 2: Jeremy Liebman
Styling: Thistle Brown
Hair: Tsuki
Makeup: Jezz Hill
Director: Rebekah Campbell
DOP: Cory Fraiman-Lott
