German luxury fashion house MCM has expanded its fragrance range with a new unisex line called MCM Diamond.
Dubbed “bold, luxurious and captivating”, the fragrance has notes of Italian cappuccino, lavender and sandalwood. The perfumer was Frank Voelkl of Firmenich.
Diamond, which was developed by MCM’s fragrance licensee Inter Parfums, is presented in a black and gold Stark backpack bottle with the brand’s signature Visetos motif.
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| MCM Diamond 75ml eau de parfum |
In other news, MCM’s Wearable Casa exhibition is on the move.
Following its success at the Salone del Mobile furniture fair in Milan, visitors to the MCM HAUS flagship store in Seoul can explore the collection as part of Frieze Week until 6 October.
MCM invited a few friends of the HAUS to the Seoul launch, including Young Hoon, Noor Stars, Mew Suppasit, Jeon So-Yeon, Caelan Moriarty, Yoghurt Nattasha, Jeon Chang-Ha, Kim Hye-Yoon, My Q and Chailee Son.
Wearable Casa blends MCM codes and materials into transformable objects and furniture, from a modular daybed and armchair to a convertible lantern and gilet, without forgetting multifunctional global Space Cabinets and a pet carrier.
The range is designed by Atelier Biagetti, curated by Maria Cristina Didero and organised by SUUM Project.
