A year after the launch of Maison Lanson’s new multi-vintage brut Champagne Le Black Création, Cellar Master Hervé Dantan has reinterpreted Le Rosé with Le Rosé Création.
This light, crisp and floral Champagne can be seen on Champagne Lanson’s stand at TFWA World Exhibition (Blue Village C8).
Le Rosé Création is unveiled in a new bottle shape with elegant curves. It has a subtle pink salmon colour with fine, light bubbles and scents of raspberry, pomegranate and blood orange. On the palate, a mineral crispness is accompanied by subtle floral and fruity notes of strawberry, redcurrant and pomelo.
 |
Le Rosé Création launched in May in travel retail exclusively with Lagardère-Extime, supported by a HPP in Terminal 1 (LTA) at Paris Charles de Gaulle Airport. A second HPP will take place from 24 September to 21 October. Next year sees the launch of Le Rosé Création to all Lanson’s key retail partners, supported by further activations.
Le Rosé Création complements Lanson’s Le Black Réserve and Le Rosé – both of which continue to be highlighted in travel retail. This month sees activations for both at London Heathrow T2 with World Duty Free Group (Avolta) followed by Hamburg Plaza Shop (Gebr Heinemann) from 1 November to the end of the year.
Lanson Global Travel Retail Account Manager Albane Lussat said: “Le Rosé Création is the perfect addition to Lanson’s offer for travel retail. We have received enthusiastic feedback from the launch in Paris and expect that to continue with the global roll-out in 2025. We look forward to introducing Le Rosé Création to our retail partners and the media in Cannes this year – it truly is a delicious Champagne."
