German luxury brand MCM revealed its Spring/Summer 2025 collection with a K-pop extravaganza in Duomo Square during Milan Fashion Week.
Inspired by the beauty and mystery of the ocean, the Under The Sea collection debuted during “Dancing Duomo”, a K-pop flashmob presented by the Sungjoo Foundation, a philanthropic organisation founded by MCM Chairperson Sung-Joo Kim. The event featured dynamic performances by major K-pop stars GoToe, Jinusean, Harry-June and SUI.
 |
| MCM's K-pop flashmob in Duomo Square |
With seasonless designs that transcend trends, the ocean-inspired SS25 collection embraces MCM’s SMART luxury ethos: Seasonless, Made for Movement, Ageless, Responsible and Transformative.
 |
| MCM Spring/Summer 25 |
In other news from Milan, the Sungjoo Foundation organised the opening event of the KIFT (Korea Italy Fashion Tech) Alliance Forum in Milan to celebrate 140 years of diplomatic relations between Korea and Italy.
The forum brought together leaders from the fashion tech sector, academics and institutional representatives to discuss the future of fashion with digital technologies, AI and the metaverse, promoting sustainability and innovation.
“MCM and the Sungjoo Foundation are committed to building a sustainable and innovative future,” said the company.
