Monday, 14 October 2024

MCM blends fragrance and jewellery in new creation

MCM has launched a limited-edition, ultra-luxury Swarovski crystal fragrance retailing at $1,800 for a 50ml bottle.

Dubbed “a beautiful blending of fragrance and jewellery”, the Collector’s Edition version of its award-winning fragrance launches with an updated Stark Backpack-shaped bottle design embellished with around 1,100 Swarovski crystals.

With only 150 bottles released globally, each crystal was carefully applied to the bottle by hand. The unisex fragrance comes with a bespoke travel case inspired by the iconic Ottomar Travel Case, in an exclusive Berlin Gold hue.

MCM Collector's Edition Eau de Parfum fragrance with Swarovski crystals

The MCM Eau de Parfum juice has been reimagined into a luxurious Parfum concentration. The long-lasting, floral woody fragrance is infused with “hyper-real” raspberry, jasmine and woody notes of Ambrox Super.

The juice is sustainably sourced and formulated using green chemistry principles with more than 77% biodegradable ingredients and 87% vegan formula.

Over 50% of its sustainably sourced Naturals Together ingredients contribute to the positive social impact on local communities around the globe, MCM said.

The one-size MCM Collector’s Edition Eau de Parfum with Swarovski crystals is available in MCM boutiques, online and at selected retailers.