Luxe Pack Monaco, the leading event for creative luxury packaging, underwent a transformation this year with 450 exhibitors in the newly expanded Grimaldi Forum venue and several new features.
Held from 29 September to 1 October 2025, Luxe Pack introduced two major features: The Portal and The Col’Lab.
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| Luxe Pack Monaco |
In response to the rapid transformation of the industry, The Portal was a new space dedicated to packaging innovation, highlighting disruptive and responsible solutions. This immersive space was structured around four main areas:
Eco-innovation: biomaterials, sustainability, recycling, circular economy;
Smart packaging: connectivity, traceability, blockchain, IoT, cybersecurity;
Artificial Intelligence: generative AI, data intelligence;
Design and experience: UX/UI, augmented reality, 3D visualisation, 3D printing.
Described as a new space for dialogue, The Col’Lab brought together consortiums, collectives and associations committed to the sustainable transformation of packaging and luxury.
The Col’Lab hosted presentations of initiatives and collective projects; meetings with players such as SPICE, RESET, EcoBeautyScore, Circul’R, B Beauty and the Green Impact Index; and conferences.
This year's event unified the Luxe Formulation (formulation and full-service) and Luxe Home (scented accessories) sectors in the same hall. This regrouping reflects the convergence of sensory worlds – cosmetics and home fragrances – and responds to growing consumer demand for comprehensive, multisensory experiences.
Committed initiatives
The Luxe Pack in Green exhibition celebrated its 14th edition with a stronger focus on eco-design. Two categories were highlighted: best packaging solutions and most impactful CSR initiatives.
La Fabrique Singulière was an immersion into artisanal know-how serving luxury and brand storytelling.
The Make a Mark initiative brought together packaging design agencies around sustainability and creativity, with Estal, Avery Dennison and Leonhard Kurz.
The Formes de Luxe exhibition of the finalists of the Formes de Luxe Awards showcased major packaging innovations.
And on the occasion of the Year of the Sea, Besign returned to Luxe Pack Monaco. Students from the international school of sustainable design presented “Ocean Contest: How can brands take action for ocean protection?”, an initiative that questioned the role of brands in ocean preservation.
Meanwhile, the future-focused conference programme explored AI, simulation and digital twins; augmented supply chain; eco-design and the desire for luxury; new aesthetics in China; global regulatory mapping; Middle Eastern consumers; and redefining the emotional value of luxury.
Among the renowned speakers were LVMH Recherche, Chanel, Christian Dior Parfums, La Prairie, Pernod Ricard, Moët Hennessy, La Rosée, L’Occitane and Groupe Yves Rocher.
