US confectionery giant Mars Wrigley has announced its first-ever M&M’s collaboration with leading footwear brand Crocs. The limited-edition collection will be available in travel retail and brings together the colourful world of M&M’s with the comfort and style of Crocs.
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| M&M's x Crocs |
M&M’s believes in the power of fun to draw us together, and this partnership is a celebration of two fan-fuelled worlds coming together through a shared love of playfulness, creativity and fun. The collaboration invites fans to embrace their unique style.
“It has never been more important to keep fans at the heart of how a brand comes to life,” enthused Alyona Fedorchenko, General Manager, Global M&M’s Ecosystem. “This collaboration allows M&M’s to surprise and delight our fans with an unexpected, unique fashion statement that infuses the power of fun in every step.”
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| M&M's x Crocs Jibbitz charms |
Collection highlights
The collection features two pairs of eye-catching Crocs clogs:
M&M’s Classic Clog: Each colourful pair features an all-over M&M’s mix graphic, four M&M’s Classic and Peanut bag Jibbitz charms, plus room for more Jibbitz. The heel straps include two M&M’S logo Jibbitz charms to round out the fun.
M&M’s Bae Clog: The M&M’s Crocs Bae Clog, available in women’s sizes only, is covered in a glitter treatment, sprinkled with M&M’s Jibbitz charms, and stamped with the brand’s iconic “M”. The bold platform heel “adds just the right amount of elevation”, said the company.
M&M’s Spokescandy Jibbitz Charms 7-Pack: The limited-edition collection features seven Jibbitz charms, each representing a member of the M&M’s Spokescandy Crew. Fans can customise their footwear to reflect their favourite M&M’s and personalities.
“Crocs and M&M’s are both unapologetically bold and full of personality,” said Carly Gomez, Senior Vice President and Chief Marketing Officer, Crocs. “Together, we’ve created a collection that’s as expressive as the fans who wear it – creating a more comfortable world through imaginative style.”
The M&M’s x Crocs Collection will be available in travel retail in early 2026.
