Luxury British beauty brand Margaret Dabbs London returned to the 2025 TFWA World Exhibition with its luxurious medical problem-solvers for feet, hands, nails and legs – now elevated with innovative new launches.
The UK-manufactured range harnesses concentrated, powerful ingredients to deliver visible results, while making once specialist treatments accessible to all.
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| Hero product: Margaret Dabbs London Miracle Foot Cream |
Already available onboard airlines across the Middle East and Asia Pacific – including a new October listing with Singapore Airlines for its Firming Leg Serum and Miracle Foot Cream – Margaret Dabbs London is accelerating growth across Europe and the Americas.
The brand’s hero Miracle Foot Cream product was a highlight at Cannes. “Get your feet back on track with this award-winning overnight balm that transforms feet and nails. It treats, protects and delivers visible results from the very first use. Apply before bed and wake up feeling like you have new feet,’ said the company.
The Firming Leg Serum with Legance is a customer favourite, formulated to relieve tired, heavy and uncomfortable legs while targeting puffiness. It aims to deliver an instant cooling, energising sensation with a support-stocking effect, making it a travel essential.
Impulse buys
To drive incremental sales, Margaret Dabbs London is presenting its Grab & Go opportunity for duty free stores, featuring impulse-friendly best-sellers such as Miracle Foot Cream, Firming Leg Serum, Pure Nail Strengthening Treatment and the Ultimate Manicure on the Go Nail File & Cuticle Oil Duo. These results-driven formats are tailored for travel retail and seek to drive cross-category purchasing.
Following its successful TFWA Asia Pacific debut, the brand showcased its advanced LED Hand Mitts, harnessing red and green light therapy to rejuvenate skin health. The mitts expand the brand’s footprint in the fast-growing wellness category globally.
“Travellers want solutions that really work – from tired legs and neglected feet, to ageing skin – and this is where Margaret Dabbs London stands out,” says Commercial Director Julia Lettner. “Our expertise in targeted treatment formulations delivers proven results, and our products not only complement existing beauty assortments but also drive incremental revenue across all touchpoints."
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| Margaret Dabbs London Grab & Go airport mock-up |
Founded by Margaret Dabbs OBE – a podiatrist, entrepreneur and British Beauty Council Advisory Board Member – the brand aims to redefine foot and hand care by combining medical credibility with luxury beauty. Its formulations, trusted by professionals and celebrities alike, are designed to improve wellbeing.
Visitors to the Cannes fair also experienced the sought-after Margaret Dabbs London Medical Pedicure with a 30-minute on-stand treatment.
