Italian fashion accessories brand Furla has renewed its commitment to the travel retail channel under new CEO Eraldo Poletto.
The seasoned fashion executive has made a welcome return to Furla, where he worked as CEO alongside the founding Furlanetto family more than a decade ago. (For details, see my interview with Eraldo Poletto in 2013.)
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| Furla's Iride bag |
Speaking to journalists at the TFWA World Exhibition, Poletto hinted at his long-term ambitions for the accessible luxury brand and acknowledged that the journey has only just started.
He spoke of a “relaunch of brand passion for the product”, sparked in no small way by Gerry Munday, the supremely experienced travel retail executive whose passion for the channel knows no bounds.
“We can rebuild the brand with our knowledge and expertise,” Poletto said, noting the evolution of the airport shopping experience, where he’s seeing the establishment of more malls. “It’s an exciting time,” he enthused.
The travel retail market focus for Furla will centre on airports in Europe, the Middle East and Asia, including China.
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| Furla Spring/Summer 2026 |
At Cannes, Furla introduced its Spring/Summer 2026 collection, which explores Milan’s intimate details: refined entryways that open onto secluded gardens, interiors where metal meets marble, glass offsets ceramic, and mosaic plays against natural stone.
Leading the season is the Iride bag, dubbed ”the ultimate expression of the brand’s colourful and playful spirit and a vibrant explosion of joy”. At the heart of this new icon stands a sculptural jewel-like hardware, where Furla’s signature arch logo is reimagined with a diamond-cut design. Smooth and rounded to the touch, the closure is both a visual and tactile centrepiece, guiding the bag’s entire design.
The hardware plays with light and perspective, offered in either classic gold tones or in the same bold, vibrant hues of the bags. Seasonal colours are Mudec Yellow, Amatore Blue, Aperitivo Orange, Velvet Pink and Carta da Zucchero Blue.
Named after the Italian word for iris and rainbow, the Iride bag is available as a crossbody or a mini hobo and with an adjustable leather strap that allows for versatile styling.
With a nearly century-long heritage dating back to 1927, and a renewed vision for the future, Furla returned to TFWA to strengthen its presence in travel retail.
“This is the perfect moment to re-engage with our partners, introduce our newest designs and reaffirm our position as a leading voice in accessible luxury. Our objective is to highlight the evolution of Furla, where heritage meets innovation, and timeless elegance embraces playful modernity,” he concluded.
