Suntory has expanded its super-premium Roku Gin portfolio with Roku Botanical Kasane Edition – a global travel retail exclusive that aims to exemplify the brand’s craftsmanship, “seasonal harmony” and premium positioning.
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| Super-premium: Roku Botanical Kasane Edition gin |
Kasane is the Japanese art of perfect layering – colours, textures and shades inspired by the seasons. Roku Botanical Kasane edition seeks to embody this art form, layering botanicals for a richer, deeper flavour.
This exclusive expression enhances, then layers Roku’s six signature Japanese botanicals – Sakura flower and leaf, Sencha and Gyokuro teas, Sansho and Yuzu, all harvested at peak season.
Adding a fresh dimension to these rebalanced botanicals is a rice distillate that brings layered character, complemented by a smooth aftertaste, resulting in a more intense, elevated expression. Roku Botanical Kasane Edition is bottled at 47%abv, compared with 43%abv for the core expression.
Roku Botanical Kasane Edition made its travel retail debut in September 2025 at Singapore Changi Airport. The roll-out covers airports in Dubai, India, Hong Kong, Taiwan, London and Paris, and is supported by high-profile in-store activations.
To elevate the shopping experience – and bring the Kasane layering concept to life – the HPPs incorporate sampling and luxury branded gwps.
Kimono collaboration
Additionally, Suntory has collaborated with Chiso, Kyoto’s preeminent Kimono House established in 1555, to create a bespoke bottle label for the Roku Botanical Kasane Edition. This design integrates artistic interpretations of Roku’s six signature botanicals, blending heritage craftsmanship with a contemporary aesthetic.
“We are proud to introduce this new Roku expression exclusively to our travel retail partners,” said Nandini Valio, Suntory Global Spirits Senior Marketing Director for Global Travel Retail. “Premium gin remains a high-potential category in the channel, and we believe Roku Botanical Kasane Edition is perfectly positioned to capitalise on this opportunity.
“This elevated travel retail exclusive is more than just a new expression – it offers a truly special experience that travellers won’t find anywhere else.”
Underlining the new product’s versatility and layered botanical depth, recommended serves include the Kasane Gin Fizz cocktail.
