MCM has unveiled its first full range of sunglasses and
eyewear for Autumn/Winter 2015, produced by its licensee, Marchon. The
collection is described as a daring, futuristic and iconic series with novel designs.
Crafted in Italy, the collection is inspired by the unique textures and
graphic patterns of MCM’s accessories, ranging from pop aesthetics, punk facades
to pure elegance, spanning a range of classic motifs and contemporary
silhouettes.
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| MCM's sunglasses collection for Autumn/Winter 2015 |
The new eyewear collection premiered at Beijing’s Park Life
shopping centre at an exclusive party. MCM rolled out its signature Cognac-coloured
carpet at the event, which was hosted by singer and actor Jing Boran and graced by
Beijing’s top trendsetters, tastemakers and glamorous glitterati.
Winner of China’s 2007 My Hero contest, Jing Boran is a
renowned actor and vocalist, best known for his role in the 3D animated fantasy
adventure film, Monster Hunt. The part-Russian, part-Chinese performer is also
co-founder of the Chinese boy band BOBO with My Hero finalist, Fu Xinbo. For
the exclusive event, Boran mixed MCM’s signature biker jacket with the latest
accessories of the season.
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| Chinese actor Jing Boran wearing an MCM biker jacket |
Meanwhile, MCM invited one of Beijing’s house-and-techno
elite, DJ Gin, to spin the decks in style. The party also featured a theatrical
live model display, showcasing the latest ready-to-wear, accessories and
sunglasses collections.
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| MCM sunglasses with the new Berlin box bag |
