An eternal launch from Royal Salute

Pernod Ricard-owned whisky brand Royal Salute has introduced Royal Salute The Eternal Reserve, which uses an innovative blending technique to create a whisky that will “live forever”. For this inventive take on legacy, Royal Salute selected rare and precious whiskies with an exceptionally long finish. They are then blended together and married in 88 casks to form the inaugural batch. Using a unique process called Circular Blending, the company has committed to use this original blend in every subsequent batch for decades to come.

Royal Salute The Eternal Reserve whisky

Distinctive porcelain flagon

Each time a new batch is released, half of the blend is re-casked in the Royal Salute Vault in Strathisla Distillery so that – even in 200 years – you could still find a little of the liquid born in 2015. The original blend is therefore forever preserved by this perpetual recirculation.

Retailing from $180 per 70cl, the whisky is presented in a distinctive, aubergine-coloured porcelain flagon, created to combine age-old techniques with a contemporary signature icon, which reflects the Circular Blending process.

The first batch of 88 casks will be available from September 2015 and sold exclusively in global travel retail, supported by an innovative experiential, digital promotional and merchandising campaign bringing Royal Salute The Eternal Reserve story to life.

Royal Salute global brand director Vadim Grigorian said: “Time is at the heart of Royal Salute. Our youngest blend is 21 years old but we were born alongside a thoroughly modern monarch, so we constantly blend tradition with the contemporary. The Eternal Reserve is inspired by artists, writers and philosophers – all dedicated to understanding the possibility of continuity in the modern world. This superb whisky is our suggestion that eternity doesn’t mean living forever. It means timelessness – and it belongs to those who live in the present.”