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| Royal Brackla 12yo single malt whisky |
Royal Brackla whisky has the longest held royal
warrant. Standing on the Cawdor Estate, Royal Brackla distillery was
established in 1812 by Captain William Fraser, who returned to the
family farm after military service and took advantage of the fine barley it
grew. His distillery’s reputation received its crowning moment when King William
IV bestowed a royal warrant in 1835, which led to its nickname: The
King’s Own Whisky.
Mike Birch, managing director of Bacardi Global Travel
Retail, explained: “This launch of Royal Brackla epitomises our commitment to
leverage the full strength of the remarkable John Dewar & Sons Whisky
portfolio, as the catalyst to power whisky category growth.” He added that
consumers were seeking to discover exceptional quality whisky from revered
distilleries that carry age statements with engaging and authentic brand
stories.
“Working in close partnership with DFS, we look forward to
an intensive in-store programme that will drive advocacy and engagement in a
memorable shopper experience and deliver growth for the category,” he said.
Following the world-first travel retail launch at Changi,
each of the new expressions will initially be launched with DFS in its other
key airport locations.
Royal Brackla’s slow distillation produces a refined spirit,
before it is matured in the finest first-fill oloroso sherry casks. This rich,
robust whisky offers muscovado sweetness, dates and walnuts within its sherried depths.
Visit www.RoyalBrackla.com.
