Champagne Lanson has launched a travel-themed gift box which revisits
the iconic symbols that have made the brand what it is today. Available during
September at Paris Charles de Gaulle airport with French travel retailer Aelia, the
exclusive travel retail gift box is described as a wonderful representation of
the history of the brand.
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| Champagne Lanson's travel retail gift pack |
Decorated with travel symbols and seals, chosen to highlight
the brand’s historic past, the gift box is offered with Champagne Lanson’s Black
Label Brut Non-Vintage. With its matte black appearance, black lacquer and gold
finish, this new travel retail exclusive is designed to create an elegant and
eye-catching look. The iconic symbols have been redesigned to incorporate the
Lanson Cross, while some of Lanson’s old seals have been transformed into
stamps, making the gift box unique. The French origin of the Lanson house has
also been subtly represented through the use of delicate French flag designs.
Olivier De La Giraudière, export director of Lanson
Champagne, said: “This original gift pack exclusive to travel retail is another
indication of Champagne Lanson’s commitment to the channel. We pride ourselves
on giving our travel retail customers unique and outstanding products that
cannot be bought in the domestic market. By incorporating elements of Champagne
Lanson’s history onto the gift pack, along with travel related symbols, we have
created a very relevant item for the category; one that we hope that travellers
will want to enjoy with their friends and family. By featuring our most
successful and original Champagne, Black Label, with its redesigned label, we
are positive this new gift pack will fly off the shelves.”
