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| A look from Paul & Shark's Smart Casual line |
Crease-free fabrics from dawn till dusk
The range includes coats, gilets, shirts and trousers,
created using a special treatment that softens the fabric and makes it easier
to care for. More importantly, the garments are crease-free from dawn till dusk.
Travel retail director Catherine Bonelli enthused: “As our
travel retail distribution continues to grow globally, it is vital that each
new collection continues to wow and shows off the quality and uniqueness of
Paul & Shark. This year we have definitely achieved this and I am confident
that the Travel Easy Care line will stand out as a must-have essential item.”
Alongside the Smart Casual line, Paul & Shark will be
featuring its core Sportswear line. With a broad colour palette ranging from
classic whites and blues, to bolder limes and fuchsias, the brand’s heritage is
transformed into a range of stylish, modern garments. Key pieces include a
rubber-coated linen double-breasted jacket, a classic Vichy print windbreaker,
and a polyester and nylon 3D mesh jacket.
The Luxury Collection is described by the brand as a lavish
range featuring high-quality materials, such as cashmere and silk, combined
with expert craftsmanship. Designed for the most demanding of travellers, this
collection embraces clean and sophisticated lines along with more traditional
colours of blue and dark brown. Jackets are the stars of this line, with
leather and cotton or cashmere and silk offerings that include technical
details such as laser perforations. All knitwear is 100% silk, while the shirts
are made from piqué cotton and the trousers from supima, the world's finest
cotton.
During the TFWA World Exhibition in October, personalisation
will feature on the Paul & Shark stand with its embroidery offering.
Showing its ability to customise, an intricate tooling machine
will allow Paul & Shark to embroider a name or message of choice on the
items offered.
Said Bonelli: “Our
tooling machines take up so little space that they are easily incorporated into
our stores, giving us a real uniqueness. It’s a tool that can easily be
incorporated into airport retail and we are about to announce an activation
with a key operator this summer.”
