To celebrate its collaboration with Beats headphones, German
luxury brand MCM has released video footage on the world’s largest digital
billboard screen in New York City’s Times Square. The Beats x MCM video is
being played around the clock from August 13 for three months. The Apple Jumbotron at Times Square is the world’s largest
digital billboard screen with nearly 1.5 million impressions per day. Measuring 330ft by 78ft, the Jumbotron
is eight storeys high and spans the entire block from West 45th Street to West
46th Street on Broadway.
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| MCM's collaboration with Beats headphones is celebrated on a video screen in Times Square, New York |
Growing global brand awareness
Shot in Paris, the video combines Beats x MCM products with
beautiful scenes of the luxury fashion capital. Top model Chanel Iman wears an
MCM leather jacket and features the brand’s signature Cognac visetos products
and sunglasses.
“We are confident that this astonishing exposure will serve
as an enormous catalyst in enlarging MCM’s brand awareness and equity in the US
as well as globally,” MCM said.
