Formula 1 racing star Felipe Massa made his first ever personal appearance at an airport, signing autographs at Barcelona
airport’s World Duty Free store on August 27.
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| Formula 1 driver Felipe Massa at Barcelona airport |
Massa, who races for the Williams Martini Racing team, put
in an appearance at the Terminal 1 store as part of a summer promotion that builds on the successful
motor racing collaboration between Martini and Williams Racing. It was timed
for the peak of interest in the F1 season in Europe, ahead of the Italian Grand
Prix at the legendary Monza circuit on September 7.
As well as meeting a Formula 1 star, travellers could enjoy a drink in a stylish tasting bar, offering the Martini
range and Martini drinks. A summer dolce vita mood was captured with a terrazza-style
cocktail bar offering a range of cocktails. The principal serve was the classic Martini Royale drink - a
50/50 blend of Martini Bianco, Martini Prosecco, lime wedges and ice, finished
with a sprig of fresh mint.
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| Massa poses with a fan |
Aude Rocourt, regional director Europe at Bacardi Global
Travel Retail, said: “For us, the chance to genuinely surprise and delight
travellers with this chance to meet one of the great heroes of the track is the
icing on the cake for our Martini summer promotion. We wanted to do something
really special in the stunning space of the World Duty Free store in Terminal 1
at Barcelona and are absolutely thrilled to have Felipe Massa with us today.”
The longstanding relationship between Martini and motorsport
began in 1968 with the creation of Martini Racing, and the brand has since become
synonymous with the glamour of lifestyle events around motor racing. The brand
became the lead sponsor of Williams Martini Racing in March 2014, rekindling
this glamorous heritage and lifestyle positioning.
