MCM has launched its first concept shop with the world’s
leading luxury travel retailer, DFS. The
store, located at the T Galleria in downtown Singapore, features a curated assortment of
the German luxury brand’s Autumn/Winter 2014 Digital Soldier collection,
complete with personalised service.
 |
| MCM at the DFS T Galleria in Singapore |
The latest pop-up has a youthful, bold aesthetic and showcases
styles such as backpacks from the Stark range in MCM's heritage colours of Cognac
and black as well as seasonal colours such as white and Daphne blue.
In other news, MCM has opened an innovative pop-up in Wulin Road,
Hangzhou, one of the most fashionable areas in China, presenting an eclectic
selection of premium leather goods from the Autumn/Winter 2014 collection.
 |
| MCM's store in Wulin Road, Hangzhou |
The latest location introduces an edgy and contemporary
interior with a neon-inspired "street-luxe" facade that references the brand’s latest Digital Soldier campaign.
The avant-garde interior highlights an edited selection of items
through a fluorescent neon-lit design, while innovative multi-coloured displays
and panels “virtually leap from the shelves”, according to the company.
