German luxury brand MCM has introduced a limited-edition bag
to celebrate the Oktoberfest, Munich’s traditional annual festival and one of the biggest fairs in the
world. The Spatzl Tambourine bag pays homage to MCM’s birthplace
of Munich, where the company’s latest flagship store opened in August 2014.
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| MCM's Spatzl Tambourine bag |
Since 1810, the Oktoberfest, colloquially known as Wiesn, symbolises a festive event for all Munich breweries to start the new
season and a platform for guests to taste a specially created beer. Around 6m
visitors from all over the world visit the city during the two-week
extravaganza, in which the fashion element is also significant. Locals
as well as tourists dress up in traditional outfits known as dirndl and lederhosen. This season, MCM has created its own bag to complement the looks.
Designed by MCM’s creative advisor
Michael Michalsky, the limited-edition bag is made in Germany and reflects
German heritage in its use of loden raw wool as the main material. This rough fabric is
combined with the signature MCM Visetos print which covers the sides of
the bag.
From September 20 2014 the Spatzl Tambourine is
available in black and Cognac colours and exclusively limited to 50 bags, sold only at
the Munich store.
Said Michael Michalsky: “Ever since 2005,when I started working with MCM, leading the design team, all my girlfriends and many other fabulous women have asked me every year, repeatedly for a special limited-edition Wiesn bag. This year it has become reality, coinciding not only with the Oktoberfest but also with MCM's homecoming to Munich, the place where it all began. I can't wait to see my MCM Spatzl Tambourine bag on the streets.”
