To celebrate the launch of the new Grey Goose VX spirit
drink in the Asia Pacific region, Bacardi and King Power Duty Free hosted a dinner
for King Power’s VIP customers ahead of the in-store launch on September 1 at Bangkok
Suvarnabhumi airport.
The event, held at Maxim’s Bistro in Bangkok, gave a group
of 30 VIP customers the chance to be the first in the country – and among the
first in the world – to sample the latest travel retail exclusive innovation
from the House of Grey Goose and Bacardi.
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| Theatrics at the launch of Grey Goose VX in Bangkok |
Grey Goose VX - which stands for vodka exceptionelle - combines
Grey Goose vodka with drops of Cognac. Grey Goose is based in the Cognac region
of southwest France.
Irving Holmes Wong, regional director Asia Pacific at Bacardi
Global Travel Retail, believes there is an opportunity for Grey Goose VX in
Thailand and the wider region.
“From its initial global launch last month at
Paris Charles de Gaulle airport, it is clear that Grey Goose VX has strong
appeal to both vodka and Cognac lovers, not only for the sublime quality of the
liquid which presents a new drinking occasion, but also the attraction of the
beautiful decanter and its French-inspired design.”
He continued: “We were really delighted to witness its
appeal at Charles de Gaulle with passengers heading home to Asia Pacific. With
increasing numbers of experienced and discerning travellers in Thailand and
Asia Pacific, we are passionate about giving them genuinely exciting and
disruptive products and experiences to fuel the ongoing relevance of shopping
when they fly.”
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| The Grey Goose VX decanter combines traditional and modern design |
Grey Goose VX is presented in a decanter made
from fine quality extra flint glass. The rounded shoulders and
pronounced heavy-set stopper take inspiration from prestigious French
decanters, while still retaining contemporary design cues from the original Grey
Goose vodka bottle.
The new product will be released in limited allocations to
selected premium airport locations.
