Martell Cognac has unveiled a gourmet promotion at Hong Kong, Macau and Singapore Changi airports. Following the Martell Pure Gourmet experience in 2013, Pernod Ricard has continued
the campaign, this year partnering with foie gras producer Rougié.
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| Martell Cognac pairs up with Rougié |
Travellers in Hong Kong and Macau will get the chance to
receive a new and exclusive gift box that is only available in travel retail.
Those who purchase a bottle of Martell XO (one litre) will receive a gastronomy
box, containing an XO 5cl miniature and a 75g tin of Rougié foie gras. The pairing of Martell XO Cognac with the subtle taste and
smooth texture of the rose-coloured Rougié goose foie gras reveals the roundness, fruitiness and spicy nose of Martell
XO, the company said.
In-store, the Martell Pure Gourmet campaign will come to
life through elegant, captivating visual merchandising, designed to entice
travellers searching for an exclusive gift, as foie gras is a delicacy in Asia. Visual displays, located inside and
outside the Martell in-store shop at Hong Kong International Terminal 1 and in
the departures hall of Macau airport Terminal 1, will immerse consumers in the
history of Martell and inspire them to indulge in a gastronomic moment.
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| Martell's Pure Gourmet campaign |
“The renowned craftsmanship and strong heritage behind
Martell and Rougié make them a perfect partnership for creating a Pure Gourmet
moment,” said Pernod Ricard Asia Travel Retail marketing manager Sandrine
Tesniere. “We are delighted to offer this unique gift experience to Martell shoppers
and Cognac connoisseurs.”
Singapore Changi will also feature an attention-grabbing
display in the Terminal 2 departure hall. Passengers there will receive a
gastronomic gift box, containing an XO miniature and a 60g tin of foie gras
spices, selected by Terre Exotique, when Martell Cognac is purchased.
The promotion runs from September 1 to October 31 2014.
