MCM has opened its latest flagship boutique in the German luxury brand’s hometown of Munich – introducing a zoo, complete with rabbits,
dogs and lions. All the animals are crafted from the brand’s signature Cognac Visetos monogram material.
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| Above and below: Welcome to the MCM Zoo |
The MCM Zoo features a theatrical collection of the brand's
latest pet figurines, in both the Cognac Visetos material and other colours. Seeking
to evoke paradise, the new space was designed “a secret garden of style”,
according to the brand.
Located on the neoclassic Brienner Straße, the 150sq m flagship
is MCM’s the third major launch in Germany. It has a classic-meets-contemporary
ambience, fusing German heritage with contemporary European culture, and gives
a firm nod to the brand’s birthplace in the heart of Bavaria.
The new boutique features a golden facade boasting a “decadent
aesthetic”, according to the brand, with contemporary, clean lines, subtle,
neutral tones and touches of tradition, inspired by MCM’s signature brass plate
designs.
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| The gold-themed interior design |
The interior design
allows for sweeping views throughout the exhibition panels, offering a variety
of spatial experiences which aims to give a unique character to each of the
different product ranges on display.
Munich's neoclassical Brienner Straße is one of four royal
avenues and was constructed from 1812 onwards. The avenue is named after the
Battle of Brienne, fought in 1814.
More pictures of the new MCM flagship in Munich below:
