I’ve just returned from Cannes, where the duty-free industry’s
annual conference and exhibition takes place. TFWA World Exhibition is a showcase of brands of all types
and, as a brand-watcher for several decades, it’s essential viewing for me.
In my view, this year’s stand-out product was the The
Macallan partnership with Lalique, the French crystal manufacturer.
This limited-edition handmade crystal decanter contains 62yo
single malt Scotch whisky and depicts The Macallan’s spiritual home, Easter
Elchies House, which dates back to 1700. Only 400 of these $25,000 individually
numbered decanters have been made.
The Spiritual Home decanter forms part of a six-strong collection of striking decanters created by Lalique for The Macallan brand. This one is number five.
I love the craftsmanship and attention to detail in this objet d’art. Product is the wrong word –
too industrial for such a lovingly made piece. Even the lining of the
presentation box is made from bookbinder linen from Japan.
And, needless to say, the 62yo whisky tasted out of this
world, with a tantalising hint of smokiness.
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| The Spiritual Home decanter |
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| The box lining is made from bookbinder linen from Japan |
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| The Macallan's David Cox and Lalique CEO Silvio Denz at the Cannes unveiling |
