LET’S DEFEAT BREAST CANCER. WE’RE STRONGER TOGETHER.
That’s the motto of The Estée Lauder Companies’ Breast
Cancer Awareness campaign for 2013 – an uplifting and inspirational call-to-action
that aims to shift our focus from awareness of the disease to increased action,
advancing us further towards eradicating breast cancer from our lives.
To date, The Breast Cancer Awareness Campaign has raised
more than $48m to support global research, education and medical services. This year’s campaign is committed to raising $5m to
support breast cancer research, education and medical services worldwide.
Over the past 20 years, The Estée Lauder Companies’ Breast
Cancer Awareness campaign, launched by the late Evelyn H. Lauder, co-creator of
the Pink Ribbon and founder of The Breast Cancer Research Foundation, has been
a leading voice for breast cancer awareness globally, sparking a global
movement that has helped save millions of lives.
This year’s call-to-action campaign has been launched in the
spirit of Mrs Lauder’s vision, seeking to lessen the stigma and deepening
awareness across the globe, while raising significant funds for medical research.
William P. Lauder, executive chairman of The Estée Lauder
Companies, said: “My mother, Evelyn H. Lauder, believed that no one can defeat breast
cancer alone – this spirit of unity is at the heart of our campaign as we bring
people together across the globe to defeat this disease.”
Truly a company with soul.
