Wednesday, 23 December 2020
With my best wishes for 2021
Tuesday, 22 December 2020
MCM delves into its rich history
Sunday, 1 November 2020
Tech innovations take centre stage in Monaco
Photo: CleanEquity Monaco 2020 |
Monday, 5 October 2020
MCM’s new global creative platform starts at Midnight
MCM x Midnight collaboration |
Tuesday, 1 September 2020
MCM explores a new reality
MCM's new logo play for AW20 |
Eco-friendly nylon ready-to-wear |
Monday, 24 August 2020
Davidoff takes time with its Masterpiece humidors
Davidoff Cigars has created two limited-edition Masterpiece humidors, designed by the renowned French marquetry artist Rose Saneuil.
The humidors are inspired by different aspects of time. The first makes its debut in September and is limited to only eight pieces globally.
Davidoff's Masterpiece humidor designed by French artist Rose Saneuil |
"Collaborating with artisans and artists mastering unique skills is not only a cornerstone in our innovation strategy but always a possibility for us at Davidoff to learn, get inspired and expand our creative horizons," said Edward Simon, Chief Marketing Officer of Oettinger Davidoff AG.
In her approach, Saneuil artistically intertwines three dimensions of time: time as the ultimate luxury, a moment of serenity reflected in a sunset; the limitation of time and its easy evaporation is inspired by the image of evaporating smoke; and for the third dimension, when time seems to stand still, Davidoff has provided vintage tobacco leaves harvested in 1994 which inspired the artist to create the perfect moment. These tobacco leaves, reflecting eternity, are part of the artwork.
Following in November, the second Masterpiece humidor is designed with a shimmering effect, while the combination of darker colours of tobacco with vibrant golden hues reflects warmth. The materials incorporate gold leaves, tobacco leaves, mother-of-pearl, parchment and woods from vavona burl and sycamore trees. The body is crafted from precious Macassar woods, all treated to reflect a richer and more vibrant appearance.
Both designs will be accompanied by 50 unique cigars, exclusively blended by Davidoff's Master Blender for these humidors.
Sunday, 12 July 2020
Bacardi doubles down on lockdown creativity
Featuring Bacardi rums such as Superior white rum and the brand’s latest product innovation, Real Rum Cocktails, the Bacardi Roommates ad spot inspires people to do what moves them. The message is: even when the world stops moving, you don’t have to.
To translate to screen how people were maximising their time in quarantine, Bacardi put out a casting call to find three real roommates to star in the new digital short film. They were not only the actors featured in the spot, but also the camera operators, cinematographers, set and costume designers, hair and makeup team, crew and lighting coordinators.
The film follows the three roommates – Alina, Kiara and Raisa – as they make the most out of quarantining together with Bacardi through a series of relatable, at-home activities, including choreographing a dance, singing karaoke from their couch, practising at-home mixology, giving each other haircuts, relaxing on their rooftop, and cheering on healthcare workers from the fire escape.
Bacardi's roommates mix cocktails in the new ad spot |
To prepare the roommates for the shoot, Bacardi, its creative agency BBDO New York and production company 1stAveMachine sent the three stars professional film and lighting equipment – teaching them how to use it remotely via live video chats – as well as interior decor to spruce up their space before the director virtually shouted ‘action’. The final spot is a result of 30 hours of Zoom meetings, two days of filming, 15 boxes of props, and no outside people entering the set.
In other news, Bacardi Limited has unveiled a new company website (https://www.bacardilimited.com/) which aims to reflect the people-focused, entrepreneurial culture and vibrant life at Bacardi. The design is inspired by the company’s purpose of ‘celebrating moments that matter’.
Dedicated pages detail the stories behind the brands and nutritional information for many of the brands as part of the company’s continued commitment to marketing alcohol responsibly. Also featured, the careers section gives a peek into Bacardi life with personal career stories, talent development programmes, and links to the job-searching tool.
“Our new Bacardi Limited website reflects our unique family culture and celebrates the people and brands that make us proud to be a part of the team,” said Jessica Merz, Global Director of Corporate Communications for Bacardi. “Our website’s striking design elements, improved navigation and new sections offer a simplified, yet very engaging, discovery of our business and brands.”
Saturday, 27 June 2020
MCM's game-changing hip hop celebration
For the past two years, MCM, Tribeca Studios and Cortés Films have been working on producing this award-winning documentary.
MCM on Instagram @mcmworldwide |
Co-directed by Academy Award-nominated producer Lisa Cortés (Precious, The Apollo) and film editor/director Farah X, the film brings these important women to the forefront.
There are special appearances by Dapper Dan, Kirby Jean-Raymond, and other game-changing Black voices in fashion.
Misa Hylton, the renowned stylist and MCM Global Creative Partner, was one of the leading contributors who changed the destiny of fashion and music.
The MCM and Tribeca Studios-produced documentary ‘The REMIX: Hip Hop X Fashion’ streams on Netflix on July 22.
Monday, 4 May 2020
MCM raves into spring
The German luxury brand teamed up with some of the coolest DJanes for three video DJ sets, which were livestreamed. The DJs were Alyssa Cordes, Sofie Royer and DJ Gigola.
Explaining the decision to host the digital activations, MCM said: “Since it’s in our responsibility to stay physically distant, we feel the urge more than ever to remain emotionally connected to you. Therefore, we’d like to send good vibes and spread positivity through what we believe is the strongest unifying force: Music.”
DJ Gigola plays her DJ set wearing MCM |
As part of the DJ collective ALYGANY, Berlin-based Alyssa Cordes (@alyssa_cor) is not only a renowned DJane with appearances all over the city’s best clubs, but also a successful model.
A classically trained musician and painter, Sofie Royer (@sofieroyer) is signed to Stones Throw Records, was one of the original Boiler Room team, and has a monthly radio show on London’s iconic NTS Radio.
DJ Gigola’s (@dj_gigola) roots lay in hip hop dance and body movement, and her approach towards music is directed by intuition and rhythmic structures.
Monday, 9 March 2020
Grey Goose swings into action in Dubai
Grey Goose Vodka's Dubai Duty Free exclusive on promotion at Dubai International Airport |
Friday, 6 March 2020
Craigellachie debuts £3,500 whisky at Heathrow
Craigellachie 39 Year Old Single Cask |
Wednesday, 19 February 2020
MCM donates funds to fight coronavirus effects
The German luxury goods company announced the initiative on February 14 - Valentine’s Day - along with its campaign message “Embrace Faith and Hope”.
In addition, MCM has donated face masks and other medical necessities to the Red Cross Society of Hainan Province through the Sungjoo Foundation and other NGOs to support the prevention and control of the infection in the region and Wuhan hospitals.
“We hope these donations will assist those in need in any way possible, and they will continue to have our support,” said Sung-Joo Kim, Founder, Chairperson and Chief Visionary Officer of Sungjoo Group and MCM Holding AG.
Saturday, 15 February 2020
A new decade in rum innovation
From January 2020, Bacardi Añejo Cuatro Sherry Cask (40%abv) is available exclusively from Gebr Heinemann airport stores around the world including key locations Amsterdam, Copenhagen, Frankfurt, Istanbul, Sydney and Oslo. This versatile premium rum is made for sipping and for elevated cocktails such as the Bacardi Cuatro Highball and the Bacardi Cuatro Mismo.
Bacardi Anejo Cuatro Sherry Cask rum |
Crafted in collaboration with the brand’s Maestros de Ron (Master Blenders), the limited-edition aged gold rum features warming notes of grape, raisin, wine, molasses, caramel, plum and oak. The Caribbean climate accelerates the rum ageing process around three times faster than whisky ageing, but with no reduction in quality as the tropical ageing process develops. This four-year aged rum can be compared to a 12yo whisky.
Thomas Koch, Director International Key Accounts, Bacardi Global Travel, said: “Building on our heritage as leaders of rum culture for generations, Bacardi is working tirelessly to bring innovation and excitement to the premium rum category in travel retail. Exclusivity and differentiation from domestic markets are important purchase motivators for rum enthusiasts in travel retail and we are confident they will be drawn to the sherry cask finish in this edition of Bacardi Añejo Cuatro.”
Gebr Heinemann Director Purchasing LTCF Rüdiger Stelkens added: “Bacardi is a key brand for our rum category and we are really pleased to be partnering with Bacardi on another exclusive launch, adding something very special for our customers. I am sure rum lovers will be keen to explore this new sherry edition and to use it to elevate their home cocktail-making.”
Bacardi Añejo Cuatro Sherry Cask retails from €27.90 for a one-litre bottle.
Saturday, 25 January 2020
MCM unveils new global retail design concept
MCM's new retail concept makes its debut in Munich |
Global Creative Officer Dirk Schoenberger masterminded the new visual identity with the renowned architecture studio Gonzalez Haase AAS. The architects looked back to the decade of MCM’s origins, the 70s, translating the ethos of the brand into a modern design language, while keeping the interplay between light and architecture at the forefront of their designs.
“Our design relates to the 70s origins of MCM with the strong connection the brand had to the music scene,” said Gonzalez Haase AAS. “The usage of primary geometric shapes for goods became the formal basic language for the new spaces. The space tries to break from the straight forms and colours used in the luxury industry.”
Classic MCM bag shapes such as round, square, rectangle and triangle are reflected throughout the store. The architecture studio mixed the geometric forms with luxe materials and MCM’s signature colours.
“The new design concept embodies the energy and attitude of MCM perfectly by playing with its strong heritage as well as influences of art, culture and music, offering a modern showcase for our products as well as a contemporary setting for our customers,” said Schoenberger.
Spanning 168sq m, the new flagship store is located in the luxury shopping street Maximilianstraße. The store carries all available MCM AW19 product lines, including the 2020 Chinese New Year collection.
Wednesday, 22 January 2020
Women are changing the sustainable fashion game
Sung-Joo Kim discusses sustainability in fashion at Davos |
The panel discussion, organised by Sung-Joo Kim, Founder and Chief Visionary Officer of Sungjoo Group and Chairperson of MCM, took place at The Female Quotient’s Equality Lounge. The session, titled "The Future of Fashion: How Women Are Leading the Way in Sustainability", also featured Shelley Zalis, CEO, The Female Quotient; Vanessa Kingori, Publishing Director, British Vogue; Miki Tsusaka, Managing Director & Senior Partner, Chief Marketing Officer, Boston Consulting Group; Marisa Drew, CEO Impact Advisory and Finance, Credit Suisse; and Jeehae Kim, Corporate Sustainability Leader, MCM.
They discussed how fashion can support women as the catalyst for sustainability and heard from mission-driven brands such as MCM that are changing the game.
“Greta Thunberg’s words, ‘You’ve stolen my dreams and my childhood’, went straight to my heart. I’d rather stop my business today if we can’t make a difference. We need to focus on reversing our direction and creating sustainable fashion,” said Sung-Joo Kim, adding: “As a company, we’re working to cut our carbon dioxide emissions in half, as Greta Thunberg has told us.”
Her words came just days after MCM launched its new underwear collection made from biodynamic Egyptian Giza cotton, becoming the first brand to use such an ecological and ethical fabric in this way. The packaging is a reusable, biodegradable EVA pouch with an FSC-certified, recycled paper hangtag.
BCG’s Miki Tsusaka added her voice to the Davos discussion: “As an industry, fashion is a huge offender in terms of sustainability. Brands can’t afford not to listen to the consumer. More than half of consumers care about sustainability from the brands they purchase. The fashion industry is worth $2 trillion. If they invested even just 1% a year, we could get to our 2030 sustainability goals.”
The Female Quotient, which hosted the Equality Lounge at Davos, brings leaders together to activate change through pop-up experiences at conferences, events and college campuses. The movement is described as the largest global community of women in business working together to transform workplace culture.
You can view the full panel discussion at the following link: https://m.facebook.com/FemaleQuotient/videos/319873885571959/
Also attending the Davos summit was Prince Albert of Monaco, a great champion of sustainability as head of the Prince Albert II of Monaco Foundation, which has donated millions of dollars to environmental projects.
Sung-Joo Kim at Davos with Prince Albert of Monaco, her classmate at Amherst College in 1981 |
Club kids star in MCM’s Spring/Summer 20 campaign
Schönberger marries Munich disco with Berlin’s underground techno in a collection that breaks the rules, the company said.
Club inspiration: MCM's Spring/Summer 2020 campaign |
The latest campaign celebrates the seminal moments in sound which defined the brand’s attitude and aesthetics from its creation in Munich in 1976 to 2020 Berlin.
Shot by Lukas Wassman, it stars five “creatives, rebels and starlets” whose inspirations are driven by arts, music and culture. They are singer Daisy Maybe, designer Imran Potato, model Joo Won Dae, rapper Tayahna Walcott and skateboarder Evan Mock.
Tayahna wears MCM's Chinese red trench |
The collection spans 70s tailored suiting pieces and exaggerated silhouettes. Key pieces include a high-gloss Chinese red trench that fades to a matte finish and monogram matching sets of contemporary streetwear.
Singer Daisy Maybe |
Accessories span classic items as well as unique bag shapes that make their debut in signature Cognac and shades of blue.
Monday, 20 January 2020
Royal Salute fires off $30,000 whisky
Precious: Royal Salute 52 Year Old Single Cask Finish |
Thursday, 16 January 2020
MCM debuts gender-neutral lounge and sleep wear
American actor Quincy Brown stars in MCM's loungewear campaign |
MCM's new underwear collection |
Thursday, 9 January 2020
Dewar’s marks Chinese New Year with limited edition
Double-aged in oak casks for extra smoothness, the whisky is described as creamy, full and well-rounded. Honeyed in taste with a hint of marzipan, this product is presented in a striking, limited-edition travel retail exclusive one-litre presentation gift box, retailing at around US$99.99.
It is available from the following airport and land border retail locations: Bangkok (King Power), Beijing (Sunrise), Dubai (Dubai Duty Free), Hong Kong Airport (Lagardère), Hong Kong Border (Anway), Jakarta (Gebr Heinemann), Kuala Lumpur (Eraman), Manila (Duty Free Philippines), Seoul (Lotte & Shilla), Shanghai (Sunrise), Sri Lanka (Dufry & Flemingo), Taipei (Everrich), Zhuhai (Zhuhai duty free).
Monday, 6 January 2020
Luxury meets streetwear in MCM x BAPE collaboration
Cutting-edge: MCM x BAPE |
Thursday, 2 January 2020
Exclusive humidor unites Davidoff and dance
Davidoff's new Masterpiece humidor Royal Release Edition (Picture: Oettinger Davidoff AG) |