MCM has unveiled its first loungewear collection made of high-quality Mulberry silk, as well as an underwear collection made of Egyptian Giza cotton that’s produced according to ethical-ecological standards, is biodynamic and Demeter certified.
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| American actor Quincy Brown stars in MCM's loungewear campaign |
Designed with comfort in mind while also embracing boldness and colourful energy, the Mulberry silk loungewear collection includes a reversible robe, pyjama sets, drawstring and sleep shorts, boxers, and sleep masks. The colour scheme is described as classic and full of attitude, all in the brand’s signature Cognac with black accents. Each piece showcases the MCM logo throughout via the letters or the MCM signature Visetos print.
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| MCM's new underwear collection |
The underwear collection, which features versatile styles that can be worn underneath or styled as separates, are lightweight, comfortable and packable.
The campaign stars American actor and musician Quincy Brown. He said: "I'm always aiming for style, but comfort plays a huge role in my wardrobe. When the two combine, it instantly bumps up the self-confidence in anyone and it becomes my ultimate favourite look, albeit casual or formal. When MCM came to me about being part of their brand new lounge line, it was a natural fit for me. For me, it works both for home and as street wear."
Taking a contemporary approach, photographer Ilya Lipkin sought to blend the visual expression of joy, freedom and pleasure during the shoot with strongly composed choreography and a high-end aesthetic.
The MCM Lounge & Sleepwear collection made its debut in MCM stores worldwide and online from December 2019.
