Schönberger marries Munich disco with Berlin’s underground techno in a collection that breaks the rules, the company said.
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| Club inspiration: MCM's Spring/Summer 2020 campaign |
The latest campaign celebrates the seminal moments in sound which defined the brand’s attitude and aesthetics from its creation in Munich in 1976 to 2020 Berlin.
Shot by Lukas Wassman, it stars five “creatives, rebels and starlets” whose inspirations are driven by arts, music and culture. They are singer Daisy Maybe, designer Imran Potato, model Joo Won Dae, rapper Tayahna Walcott and skateboarder Evan Mock.
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| Tayahna wears MCM's Chinese red trench |
The collection spans 70s tailored suiting pieces and exaggerated silhouettes. Key pieces include a high-gloss Chinese red trench that fades to a matte finish and monogram matching sets of contemporary streetwear.
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| Singer Daisy Maybe |
Accessories span classic items as well as unique bag shapes that make their debut in signature Cognac and shades of blue.
