From January 2020, Bacardi Añejo Cuatro Sherry Cask (40%abv) is available exclusively from Gebr Heinemann airport stores around the world including key locations Amsterdam, Copenhagen, Frankfurt, Istanbul, Sydney and Oslo. This versatile premium rum is made for sipping and for elevated cocktails such as the Bacardi Cuatro Highball and the Bacardi Cuatro Mismo.
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| Bacardi Anejo Cuatro Sherry Cask rum |
Crafted in collaboration with the brand’s Maestros de Ron (Master Blenders), the limited-edition aged gold rum features warming notes of grape, raisin, wine, molasses, caramel, plum and oak. The Caribbean climate accelerates the rum ageing process around three times faster than whisky ageing, but with no reduction in quality as the tropical ageing process develops. This four-year aged rum can be compared to a 12yo whisky.
Thomas Koch, Director International Key Accounts, Bacardi Global Travel, said: “Building on our heritage as leaders of rum culture for generations, Bacardi is working tirelessly to bring innovation and excitement to the premium rum category in travel retail. Exclusivity and differentiation from domestic markets are important purchase motivators for rum enthusiasts in travel retail and we are confident they will be drawn to the sherry cask finish in this edition of Bacardi Añejo Cuatro.”
Gebr Heinemann Director Purchasing LTCF Rüdiger Stelkens added: “Bacardi is a key brand for our rum category and we are really pleased to be partnering with Bacardi on another exclusive launch, adding something very special for our customers. I am sure rum lovers will be keen to explore this new sherry edition and to use it to elevate their home cocktail-making.”
Bacardi Añejo Cuatro Sherry Cask retails from €27.90 for a one-litre bottle.
