Grey Goose released a limited-edition exclusive version of its original vodka to celebrate its sponsorship of the recent Dubai Duty Free Tennis Championships.
Bottled at 43%abv and retailing at AED189/US$52.50 (75ml), it was only available at Dubai Duty Free stores.
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| Grey Goose Vodka's Dubai Duty Free exclusive on promotion at Dubai International Airport |
This was the second consecutive year that Grey Goose had been the official vodka sponsor of the event, which took place from February 17 to 29. Commemorative bottles of the Dubai Duty Free exclusive were produced, designed to create a memento of the occasion. During the promotion, anyone purchasing a bottle of Grey Goose vodka from Dubai Duty Free had the chance to win two of 120 tickets to the Dubai Duty Free Tennis Championships.
Sandeep Chugh, Regional Manager, Middle East and Africa, Bacardi Global Travel Retail, described the partnership with Dubai Duty Free as an end-to-end brand-building opportunity for Grey Goose. The brand sought to engage with consumers at the event itself through a sophisticated cocktail offering, as well as inspire people to purchase a bottle of the limited edition as they passed through Dubai International Airport for home cocktail making.
Colm McLoughlin, Executive Vice Chairman & CEO of Dubai Duty Free, said he was delighted to continue the retailer’s partnership with Grey Goose as the official vodka sponsor of the Dubai Duty Free Tennis Championship for the second consecutive year.
