INVU fittingly unveiled its 2018 sunglasses collection onboard a
superyacht under the sunny skies of Cannes during the TFWA World Exhibition.
INVU ultra polarized sunglasses by Swiss Eyewear Group are
targeted at the affordable price segment in travel retail, where they have
forged a successful niche. According to Duncan Murray-Clarke, founder of the
travel retail agent New Thing (which distributes INVU in the travel retail
channel), this ambitious challenger brand is ranked number one or two wherever
it is listed.
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| INVU Travel Retail Collection 2018 |
Modern mirror coatings
New Thing’s Head of Sales Martyn Westbury described INVU’s
innovations as “truly tremendous”, pointing to the use of memory metal in the
new 2018 Flextech collections. INVU sunglasses have sold particularly well
onboard airlines such as British Airways, as well as at airport shops, ferries
and cruiseships. He observed that being affordable was an important factor.
With retail prices starting at €50, INVU seeks to offer
quality combined with value for money. Recent GfK market research highlights
the importance of this price segment and confirms the exceptional retail
sell-out of INVU sunglasses against a global mid priced polarized sunglass
brand, the company said.
All INVU sunglasses are designed and engineered in
Switzerland and feature Swiss Eyewear Group’s proprietary ultra polarized lens
technology. The exclusive Travel Retail Collection 2018 features a wide choice
of elegant women’s, contemporary men’s and what it calls “splashy trend
models”.
Meanwhile, for the younger Generation Z demographic, the
zero base curve combined with the latest, modern mirror coatings is the
must-have 2017/2018 sunglasses trend.
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| SEKSY sunglasses with subtle Swarovski embellishment |
Swarovski-studded SEKSY collection
In other news from Cannes, Swiss Eyewear Group launched the
first-ever SEKSY Sunglass Collection, embellished with Swarovski crystals.
These sunglasses are a brand extension of SEKSY watches by Sekonda.
In order to showcase the polished stones, each one is
hand-mounted into a specially engineered socket, which is then integrated into
the sunglass frame. Fully in line with the spirit of the glamorous brand, the
sunglass case can be used as a stylish accessory to store sunglasses as well as
a travel beauty case.
For the travel retail channel four SEKSY sunglasses will be
available as exclusive styles, and they are supported with fashion photography
that can be used for advertising or printed on showcards.
With a suggested retail price between €65 and €79, SEKSY
will be positioned in the attractive impulse segment for fashion-conscious
world travellers.
