Dewar’s, the Bacardi-owned blended Scotch whisky, has launched Dewar’s 25 Years Old. To coincide with the TFWA World Exhibition
in Cannes this week, global travel retail will be the initial launch market,
followed by a gradual roll-out into key domestic markets.
The new addition will succeed Dewar’s Signature, which has
no age statement, as part of the brand’s commitment to age statements on its range of blended Scotch whiskies.
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| Dewar's 25 Years Old |
Commitment to age statements
Master Blender Stephanie MacLeod sampled each cask of malt
and grain Scotch whiskies aged 25 years and older. The selected casks were
blended together and then filled into oak casks for additional maturation,
known as double-ageing, to add more depth and enriched smoothness. In an extra
step unique to the 25yo expression, the whisky was then filled into a set of Royal
Brackla whisky casks for finishing.
According to MacLeod, Dewar’s 25 is “endlessly smooth, rich
and elegant”, with layers of rich fruit, floral notes and delicate honey, and a
hint of smoke to finish.
Explaining the importance of age statements to the brand, Fraser
Campbell, Global Ambassador for Dewar’s, said: “Disclosing the ages of our
blends allows discerning whisky drinkers to choose an expression with a
maturity and flavour profile that matches their own character preferences.
Dewar’s remains committed to age statements as a sign of craftsmanship and
quality. In a world where aged stock is increasingly rare, we are proud to display
an age on the front of our bottles.”
Dewar’s 25 Years Old (40%abv) retails at $225.
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| Santa Teresa 1796 Single Estate Rum |
Santa Teresa 1796 rum enters travel retail
In separate news announced by Bacardi in the run-up to the
Cannes fair, award-winning Santa Teresa 1796 Single Estate Rum has made its
debut in travel retail with Lagardère at Paris Charles De Gaulle Airport.
A one-litre format of this super-premium, single-estate rum
from Venezuela is offered specially for travel retail.
Family-owned Santa Teresa 1796 is a bold and elegant rum,
awarded for its craftsmanship and exquisite taste profile. It is grown,
harvested, aged and each bottle is hand-sealed as a single-estate rum using the
complex, artisanal Solera method, where no barrel is fully emptied, the most
recent blends mixing and ageing with the oldest. The blend is a combination of
rums, aged from 4 to 35.
Mike Birch, Managing Director of Bacardi Global Travel
Retail, said: “There is strong potential in travel retail for a super-premium
rum like this, especially in terms of its age and craft, appealing to shoppers
at the second stage of luxury whose key purchase motivations are for aged
spirits and the discovery of something rare and out of the mainstream. For the
same reasons, we also see an opportunity to recruit new rum shoppers from the
whisky category.”
He added: “This is an exceptional craft rum with a long and
unique heritage, which also looks to the future, where its story is interesting
and purposeful. The Vollmer family-run distillery has a big heart, and they are
committed to making a positive impact in their community, bringing employment
opportunities and rugby together in Proyecto Alcatraz, an inspirational
project, transforming lives in the local community.”
Santa Teresa 1796 (40%abv) retails at $60 per bottle.
Bacardi pledges $3m for disaster relief efforts
Following the devastation caused by Hurricanes Irma and
Maria, as well as the earthquakes in Mexico, Bacardi Limited and the Bacardi family have committed $3m for disaster relief.
The world’s largest privately held spirits company has designated
$2m in cash and other assistance to Puerto Rico – home to the Bacardi rum
distillery – and the remaining $1m to local relief agencies supporting
communities impacted in Florida, other islands in the Caribbean, the Bahamas,
and Mexico.
Bacardi USA has also contributed up to $100,000 to support
its business partners and others affected by Hurricane Harvey in Houston,
Texas.
